3 Insanely Affordable Marketing Strategies For Your Online Course Business

A lot of established digital companies worldwide are pouring truckloads of cash into marketing their products and services online.

As a result, these agencies often get decent ROIs with tons of new customers flocking to their website to avail of their services.

Startups, on the other hand, generally do not have the same luxury when it comes to employing the grandiose marketing schemes that large companies are often using.

Though startups equally desire to get as many sales as large companies do, they just can’t invest the same amount of money into marketing since their pockets aren’t deep enough.

If you’re a startup and you’re looking for cheap and effective ways of marketing your online course business, then allow me to share with you three insanely affordable strategies that you can use to do just that.

With all that being said, let’s hop right in.

1. Use Twitter Automation

Everyone knows that Twitter is one of the largest leading social media platforms in the world — having the 11th largest monthly traffic compared to other websites.

With the site having over 4 billion web visitors a month, the marketing campaigns that are run through this platform can easily reach thousands of individuals online.

One of the best Twitter marketing strategies that have a high likelihood of converting prospects into fully-paying customers is, really, just chatting and engaging with other users in a straightforward and personalized manner.

Sadly, doing so takes the lion’s share of the time.

And since you’re a startup, you are most likely strapped for time, money, and even manpower that you can’t spend hours engaging people using Twitter.

Well, that’s where Twitter automation tools like Narrow come in.

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To make the most out of engaging your audience on Twitter, you can use online tools that would enable you to automatically message people who will follow your profile on Twitter.

Online marketers who are using tools like Narrow can send customized DMs (let alone, automatically) saying, “You can join my free online video course happening later, at 9:00 pm EST, by clicking on this link, etc…”

The tools can send messages like these in bulk to all the business owner’s Twitter followers (old and new), attracting a decent-sized audience that can subscribe to their online course.

Here are some important tips to take note of when using automated messaging tools to send a direct message (DM) to other Twitter users:

• Unlike tweets, which have a maximum limit of 140 characters per message, DMs no longer have a maximum character limit attached to it;
• Private DMs can be sent to anyone that is following your profile on Twitter; and,
• Replies can be sent to anyone who’ve DMed your account on Twitter, regardless of whether they’ve followed your Twitter profile or not.

2. Use Text Marketing

Text marketing is another affordable, effective, yet an easy-to-use marketing strategy that online course business owners can use to grow their business.

The marketing method involves using an online platform to send text messages in bulk to smartphone users.

Smallbiztrends.com show that people who integrate text messaging into their marketing strategies are likely to get better prospect responses because of the following statistics:

• Text messages are estimated to have a 98% open rate, which is considerably higher compared to that of emails — which is about 20%;
• There’s a 90% chance that a text message would be read within the first three minutes after receiving the message; and,
• Marketing campaigns that include sending texts to customers have a 40% higher conversion rate compared to those campaigns that don’t.

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One of the best text marketing tools that online course business owners can use is Linktexting.com.

In essence, this marketing platform allows you to embed a customizable widget in your website that texts messages to individuals who input their mobile numbers in it.

You can configure the tool to send text messages that contain information regarding the date and time of your scheduled online course webinar.

The text message can also be customized to include a clickable link that directs the receivers to your online course from the convenience of their smartphones.

If you are doing a series of scheduled courses online, people who are following them could use the widget to grab and save a link to the session a few hours ahead on their mobile phones and click on the link from their phones once the webinar is about to start.

3. Use Quora

Finally, a marketing strategy that anyone can use (that won’t cost a penny) is to answer questions at Quora.

The game plan is simple, log into Quora, answer bazillions of questions about your niche, and leave a link to your online course that others can enroll in should they need more answers.

Quora is essentially a question and answer website where anyone can either ask questions or answer the questions raised by others (among other things).

Related Post: How Quora Can Help You Gain 9,000+ Users In A Month

This website has a monthly traffic of nearly half a billion visits, making it an excellent place to market your online course business.

Supposing you have a course about how to make money online, check out what the platform has in store for you.

Pretty epic, huh?

Before you start using Quora, however, consider these points so you can get better results out of your marketing endeavor:

• Make sure that your answers are comprehensive enough. Simply answering, “Click this link to learn the answer to your question” will get you nowhere. Add answers that can solve your reader’s problems. Make your answers count.
• Make ‘em itch. While your answer needs to be helpful enough, don’t add everything on there. After all, if you’ll do that, then they won’t have any incentive to click your link.
• Quora is a productivity black hole. Just a word of caution: You might want to track your time when marketing your online course business via Quora. The platform is such an epic place that you’ll most likely get carried away engaging with other people for hours if you aren’t careful.
• Be picky. Don’t just answer all the questions that you’ll encounter. You’ll get better results if you’ll prioritize questions with a huge number of follows, first.

When you’re done with those, then that’s where you can start answering all the questions that you come across.

What’s next?

With the right strategies in place, you’d be able to skyrocket your online course business’s growth without having to break the bank.

Are there other affordable, yet effective strategies that you can share with the community?

If you have a few tricks up your sleeve, then please share it in the comments section below.

Real Twitter Followers

One of the best things that you can do for your online course business when it comes to Twitter is to buy real Twitter followers. Now, you might be wondering, how to buy Twitter followers that are real? This is a legitimate question, because there are a lot of companies in the industry that aren’t selling their clients legitimate engagement. One of the best ways to purchase Twitter followers that are real is to do a deep dive of the company that you’re thinking about working with. Visit their website and take a look at the features they are offering. Is their website secured with HTTPS? Do they have positive reviews on their home page or elsewhere that can be proven to be legit? Aspects of a company like this all come together to determine whether they are reliable or not.

Protect Your Existing Reputation

If you are prepared to start taking your online course business really seriously, then you need to protect your existing reputation. While it might not be as big as you’d like it to be at this point, associating yourself with a company that is selling fake Twitter followers is only going to set you back even further. Another thing to consider when wondering how to buy Twitter followers that are real is what their pricing looks like. There are plenty of companies out there that seem to be offering their clients rates that are too good to be true, and we’re here to tell you that they probably are. In an industry like this, you really need to be spending a little bit more than you might be OK with, to get the quality that you need.