It’s not easy appearing at the top of the search results, especially if you’re an amateur business owner who knows little to no knowledge about SEO. For some businesses who might be inexperienced with the whole search engine matter, it’s going to take a lot of time before they get to see visible results. Even if Google’s main goal is to deliver the best results to all users, the endpoint of seeing good SEO results is the quality of what you can offer to the consumers. Ask yourself. “What can I do to make the people come back to my website for information?”
Here’s where digital marketing agencies come in to save the day, most especially those who have extensive experience with different SEO trends. A credible SEO agency will strongly recommend two things: stay updated and be friends with Google’s algorithms and follow the best SEO practices if you want to rank high in no time. Or better yet, leave the search engine matters to them and see the magic happen in a couple of months.
If you’re looking for the latest SEO tactics that will place you on the first page of the search results, then you’re in the right place. Here are the 5 best SEO tactics you need to utilize this 2019.
Familiar with Siri, Cortana, and Alexa? No, they’re not just girls’ names, they’re the intelligent voice search assistants for Apple, Microsoft, and Amazon, respectively. It’s unavoidable to think twice about not going for voice search, it’s the future of search engine after all.
There will come a time that people won’t be typing anymore when they’re looking for something. Here’s a useful consumer insight: consumers are leaning more and more towards convenience. Because people today love multitasking and eventually, people will opt for search options that can answer them instead of them exerting effort by typing on their phones or desktops — it’s almost as real as human interaction.
With an increasing number of searches on the Android Google App now voice specific, and 55% of US households set to own a home speaker by 2022, it’s extremely important to incorporate voice search marketing strategy as one of your SEO tactics as early as now to be ahead in the game.
The most important thing that you need to optimize in order to have high SEO ranking is your website. Your website is what customers will be looking at, it’s your “portfolio”. Regardless of who your target audience will be, make sure that you do these following actions on your website:
Page loading time is vital for your SEO. Why? Because people are impatient. It only takes 2-3 seconds for a user to wait for your website to load. Anything that’s longer than that, they’ll quit going further. Google is able to detect this and it can harm your rankings.
Content is king and will always be. First, if your website is not updated — you’re dipping in trouble. What drives people from coming back to a website is content that engages and remains informative for them. Aside from that, Google also favors websites that have longer dwelling time, meaning website where users tend to stay longer.
One thing that bugs users the most would be websites that aren’t designed for mobile devices. Considering that almost everyone browses on their phone nowadays, it rather looks off if a user will come across on their mobiles an interface with large buttons or texts that are too small.
Ahrefs mentioned that SEO’s success is based on two things: backlinks which are basically internal and external links and content but let’s focus on the latter. There are two main types of content: informational and commercial content. Informational includes blog posts, interactive tools and calculators, and other useful, non-commercial content while e-commerce websites, product and category pages, and landing page are part of commercial content.
Think of it this way: SEO will not function well without relevant content. The only way for you to actually increase your chance in the SEO game is to create high quality. And credible content that helps you earn your backlinks. SEO focuses on understanding keywords that drive traffic to the website. When your high-quality content is consistently optimized around high-volume traffic keywords, this will help get you more visibility online.
Make sure that your blogs have the right balance of text and image, are image-optimized. Has enough outbound links, with click-worthy titles and meta descriptions. And organized URLs (meaning, your URL should match your blog title + your keyword must be in the title, meta description, and of course, on your blog). Meanwhile, when creating effective landing pages (which is very important), read more of Unbounce’s guide for landing page optimization.
It certainly doesn’t look good if the link you provide users will redirect them to another page or worse, the dreaded 404 Not Found. Even if your website looks good together visually and content-wise, a broken link can affect your website’s performance and the user’s experiences. Plus, this will also affect your SEO’s relationship with Google’s algorithm.
That’s why it’s important to check whether there are any broken links on your website. Otherwise, your website conversions will only end up as a could-have-been.
In simpler terms, semantic SEO is an SEO strategy which aims to improve accuracy by finding out the meaning of the terms that users are searching for. When investing in semantic SEO, you must be able to determine first the user’s search intent. And not just answering what they’re trying to look for. From there, make a thorough research on what contextual terms related to the specific keyword or topic of interest were they looking for.