Starting a blog is one of the easiest parts of the journey. But are you aware that keeping your blog afloat is one of the hardest challenges you’ll face? Contrary to popular belief, it’s not just about writing about anything and everything under the sun. In fact, writing all willy-nilly could even lead to losing your audience—or worse, a flopped website.
Content Is Key To Everything
Content is key to everything, and it’s important for you to understand that engaging and valuable content is the most important part of a truly successful blog. Think about it: when’s the last time you wasted your time reading a post full of grammatical errors, claims that weren’t fact-checked, and just general fluff? If it frustrates you that you don’t find anything valuable to add to your life after reading something, then imagine how your readers would feel. It’s important to keep a few things in mind when writing for your blog. Make sure your content is fresh and exciting, write about relevant themes like latest gadgets and tech, rely on visuals, and RESEARCH. I don’t want to go into too much detail right now, but think about popular websites like OnlinebizBooster and how they incorporate several subjects relevant to a single niche to provide value to their target audience.
Whether you’re running a blog on personal development or one for do-it-yourself enthusiasts, the fact is that many of the core aspects of running a blog are pretty much the same. You have to get engaging content that adds value to the lives of your readers. You need to make sure your content is unique, and so on. These are rules you can easily follow, no matter what niche you’re writing for. With the right tips on creating blog content, you can easily establish an authoritative blog that strikes a chord in the minds and hearts of readers.
So what tips are these for creating a blog that soon grows in fame? Well, read on, and you’ll find out!
1. Make sure your Content is Unique
When creating content, the fact is that you will probably borrow information, ideas, and even words and phrases from various sources around the internet. There really is nothing wrong with that. After all, if you want to achieve greatness, the easiest way to do it is by standing on the shoulders of giants.
However, you should make sure that you keep your content unique all the same. If you have borrowed from other sources, cite them in your work so your readers know. If you feel they are commonplace ideas that do not require citation, then make sure you paraphrase.
All the same, make sure that most of your work is coming out of your own head and cannot be found anywhere else on the internet. It adds to your authenticity. Edit your work, give it to a friend to check, and even use a plagiarism checker to go through it with a honeycomb. Luckily you can get a plagiarism checker for free online. At the end of the day, do whatever you can to make the work unique.
WordPress is an open source CMS which means there is no license, it is accessible to everyone and highly customizeable. It is by far the most popular CMS in the market, making up 41.7% as of June 2021. Thus, a top WordPress development agency would be you perfect partner when it comes to getting the most of your content.
You’ve probably heard the saying that content is king. Although this is undoubtedly true to a certain extent, content is just a small part of content marketing as it doesn’t perform by itself. In fact, you need to be able to interact and adapt to customer behaviour via your content for it to be worth your while.
WordPress offers a lot of plugins, themes, scheduling tools and features that are built to ease users through optimizing, planning and curating their content – Yoast SEO, Editorial Calendar, Jetpack to name but a few, as well as countless APIs available.
Among the perks of WordPress as the best CMS out there are its portability and longevity. As it’s built on PHP and MySQL and its source code is open to everyone, it is highly flexible in terms of hosting services. These vary in cost and scalability depending on how much tech-savvy you are, the amount of data you want transferred, your site’s traffic and your preference, really. Also, WordPress updates can take no more than a day unlike most other CMS platforms.
2. Write about Education and Technology in your Niche
No matter what niche you write for, education and technology will always make for evergreen topics to write about. These two fields are developing at a rapid pace and are bound to become the focus of many other fields. It helps to tell your readers about the latest technologies in your niche as well as help them find out how to better educate themselves and get better at what they’re doing.
3. Use Infographics in your Content
Every once in a while, you will find yourself writing an article or articles that are data heavy. In that case, writing in prose may end up making the work look bland and rather repulsive to your readers, especially if they’re used to more vibrant pieces from you.
To avoid finding yourself in such a scenario, remember that old adage about how a picture is worth a thousand words and apply it accordingly. Infographics, videos, and interactive data visualizations are a great way to get data to be interesting and digestible for your readers. They will make your work look more appealing and will be more useful to your readers because of the friendly formatting. Besides, they also help with SEO because other blogs in your niche will probably want to link back to you for the infographics in their own articles.
4. Research your Audience
If you want to create content for your blog that your audience will enjoy reading, then the secret is, well, to find out what your audience likes to read in the first place. Keyword research is a good way to do this. Using tools like Ahrefs and others, you can find out what people in your niche like to search and write relevant and helpful articles around those keywords. You can also check forums, social media, and the comment section in your own blog to check your audience’s pulse and see what they like and what they don’t. Your audience is the best source of information on what you should write about, so always listen to them.
5. Research your Competitors
Another great source of information on what to write is your competition. Look at the best performing blogs in your niche. What do they regularly write about? What are their best-performing blogs? Looking into these things can give you powerful insights into the type of content you are supposed to write about yourself. You don’t have to copy their content, but you can use their ideas to spawn your own interesting content that will strike a chord with your audience.
This strategy works for any niche you might be in. The key is to think about what YOU would want to know if you were looking into the industry you’re in. All that said, if you’re running out of ideas, you could also draw inspiration from successful blogs like yours. But make sure you set yourself apart.
Conclusion
Keeping your blog vibrant and interesting takes a lot of work, but that doesn’t mean it can’t be done. Applying the tips above and keeping your mind open to new ideas will ensure your content, and your blog stays evergreen.