Many websites like to use popups to help them arrive at their conversion goals. The problem is that these popups irritate the visitors and reduce their user experience. If you want to use popups, you must use it in a way that will not harm the user experience. They can be placed in a way that is not intrusive in a place where you seem to lose customers the most. The following are 6 tips on how you can include pop-ups in your website without causing visitors to leave your site.
1. Use Exit Popup Instead of Entry Popup
Entry pop up appears as soon as the visitor’s lands on a page on the website. Some visitors are completely turned off by this type of ad will leave the site as soon as they see it. On the contrary, you should use exit popup, which appears when the visitor is leaving the site. For example, you can put it on the checkout page if you have a lot of customers that abandon the shopping carts. For example, you can put a discount code in the popup to remind the customer to use it in the shopping cart so that they can save money.
2. Popup Must Be Relevant to Page Content
The popup you put must be relevant to the content on the page. The visitors will not see the pop up as annoying if the content is informative and help them solve their problems. Another tactic is to redirect the traffic to another relevant page if there is no conversion. For example, it can ask the visitor to check out another page if he finds the content on the page boring. It can give you another chance to make a conversion in case the first landing page did not work. If you have the best performing content, you can forward the visitor to that page. Doing so can boost conversions and user experience.
3. Use a Popup with Simple Design
If you just want to build up a large subscriber list, you can put simple pop up with an email subscription box for a clear call to action. The reason is that flashy pop up tends to give the impression that you are pushing your customers. If you use a lot of flashy ads, people will be inclined to use an ad blocking program to block your site.
Programs like AdGuard are designed to filter away sites that look spammy with a lot of advertisements and popups. However, the program does not completely block all sites – it gives users the options to add useful sites which they want to continue seeing the ads in the whitelist. Most people will click the x button when they see pop up. Before they subscribe, they must know your site first, so give them time to browse your content. If they like your site, they will surely subscribe. Anyway, you should expect a conversion rate of between 3-5% for this type of email subscription popup.
4. Provide Downloadable Freebies
You can also use the pop-up to ask users to download a freebie, for example, e-books that provide a complete guide on a topic relevant to the content on the page. People like freebies and will be more likely to come back to your site if you frequently offer them. Giving away freebies can help you to get back at least 10% of the customers who quit without converting.
5. Use Live Chat Box Popup to Boost Conversion
You can also generate leads by making a live chat box pop up when the visitor is on the page for a few seconds. If the customer is interested, he will type his question in the chat box and start chatting with customer support. Many times, a sale can be made just by communicating with the customers on a live chat. Customers need more information about a product before they can be sure that it is the right choice for them to buy it.
6. Perform A/B Testing on Your Campaigns
Finally, don’t forget to carry out A/B testing on your popup campaigns. A/B testing allows you to find out what type of design and message on the popup is working. In this way, you can remove under-performing pop-ups that are hurting your site and boost the overall conversion of your site.