The marketing business world is becoming more digital by the day, and the marketplace is no exception. According to research by Statista, 56% of the world’s population is online, and there’ll be approximately 2.5 billion digital buyers, from baby boomers to millennials, by 2020.
With this digital rise, consumers now look to their mobile devices to make purchases and business decisions. Rather than gazing through shop windows or flicking through newspapers. How your business taps into this trend is the question – and digital marketing is the answer.
Digital marketing can open many doors for your business. You can find new customers, increase sales, and cut costs on your campaigns. If that sounds good, then read on to find out how else digital marketing can help your business this year…
Should you invest in digital marketing? Well, if you want to spend less money, reach a wider audience and gain new customers, then you should think about ditching your traditional marketing methods.
Not only is traditional marketing becoming outdated, it’s now being outpriced by digital methods. According to Endless Revenue Marketing, reaching 2,000 people through direct mail costs $900 on average, compared to just $75 via social media.
Digital marketing uses channels like social media, email, website adverts, SEO (search engine optimization), and PPC (pay per click). Aall of which are either free, or cheap to implement.
What’s more, digital marketing returns more than traditional methods can. The average return on investment of PPC can be up to double what you paid. Which is something traditional marketing simply cannot do.
How successful was your last campaign? Where did you win? And how could you improve? With the analytics tools that come with each digital marketing channel. Such as Google Adwords and Twitter Analytics – you can answer these questions and easily track your growth.
When looking at your marketing results, you’re never left in the dark. You’ll know exactly which posts, links, or adverts performed best, and you’ll know which tactics you should drop for the next campaign. With insights from your analytics tools, you’ll know where to invest your marketing budget more effectively next time to create an even more effective campaign.
It’s difficult to know which type of consumer will read a print advert. You might have a rough guess, but you’re never guaranteed that your message will reach the right people. With online marketing methods, you can target your adverts to specific people at any given time.
Social media advertising lets you schedule your posts for any time around the clock, and for any location around the world. On Facebook, you can even specify your target audience using a variety of metrics like age, gender, and job title, so that your posts reach the exact audience you want.
Better still, SEO and PPC let you advertise to internet users who are already interested in your business. These users have already searched your product or service type online, which means that, with SEO, you can tailor your content to answer these user’s needs. Meanwhile, with PPC, you can pay search engines to have your business appear higher on relevant SERPs (search engine results pages).
By advertising to sales-ready leads, you’re already closer to making a sale than would you be from a flyer or magazine ad.
Traditionally, marketing has always been a case of spend more, get more. In other words, grand campaigns were only available to large corporations due to the high costs of peak radio, TV, and newspaper adverts. Digital marketing has levelled the playing field.
Unlike before, businesses of all sizes now have access to the best marketing resources. This is one of the main reasons you should be using digital marketing – every business can get involve, and anyone can reap the benefits. Having these digital tools at your disposal keeps you competitive, allowing your business to fight for that market share.
According to Google, businesses that use digital marketing have 2.8 times better revenue growth expectancy than those that don’t. This is mainly because online advertising keeps conversions simple for the consumer, no matter what your conversion goals are, whether it’s capturing customer information or making a sale from your website.
With online advertising, it only takes customers a couple of clicks to convert, while other non-digital methods would require a phone call, a trip to the shopping mall, or some other lengthy process to make a sale or conversion. In summary, you can now cater your marketing to your online audiences to make things easier for you, and the consumer.
With almost every American adult holding a smartphone in their pocket. You can now easily advertise to more people than ever before. Marketing via social media is the quickest, easiest, and most affordable way to reach these cell phone users.
How often are consumers using their phones? Quite a lot, as it turns out – approximately 20% of millennials open an app at least 50 times per day. Just think of all those opportunities to get your brand message across.
Websites and social media profiles are great for building trust in your brand. With digital marketing – in particular, post-purchase emails – you can ask for feedback and testimonials that you can then use as social proof of your product or service’s quality. When you shout about the feedback you’re given, you encourage other consumers to use your service, or visit your website – if the customers sharing their thoughts had good experiences, of course!
But how important is trust? The 2019 Edelman Brand Trust Survey uncovered some interesting trends, and found that trust is almost as important to consumers as product quality and value.
This survey also found that brand trust is more important than good reviews. A brand’s environmental impact, and a corporation’s reputation. The message is clear: grow trust, and the profit will follow.
As we’ve said, digital marketing can open many doors for your business – small businesses can now compete with the big dogs and you can connect with more consumers than ever before. All in all, this growing wave of digital consumerism is an exciting prospect for business owners, and crucially, digital marketing is the vessel your business needs in order to ride the wave.