According to the statistics, more than 4.5 billion people are using the internet at the start of 2020. And there are more than 3.8 billion active social media users. This number is constantly growing. Given that information, it is clear that brands must invest their time and resources in social media. With this huge number of active social media users, there is only one big problem. It is getting more and more difficult for brands to offer interesting content to their followers, and it is getting more difficult to get these people to engage with your content. Also, because of a very big feed of content, social media don’t even show all of your posts to your followers.
To change the decreasing number of engagement, you can engage your target audience through social media campaigns and learn how to create more interesting content that encourages people to interact with it, bringing you higher numbers of organic reach. For more tips about how you can boost your social media campaigns, check out our ideas below. One of the ways you could go if you want to raise the level of engagement with your target audience is by creating a weekly series.
Depending on the business niche that you are in, you can come up with an idea for a series that you would share every week. This way, your followers would constantly have something to wait for. And even if they do not notice your post in the main feed,They will know the day of the week that the series will show up, and they will check your profile or page to see if there is a new post. This will help you increase your Facebook page’s organic reach for good. If you are sharing the series on Instagram, you should also come up with a unique hashtag. This will help your followers identify your series and make it easy to search for. Now people also can follow a hashtag instead of a profile on Instagram, so if someone wants just to follow your series, they have possibility to do so.
Content that is created by the users is often generating more engagement and encouragement to share the content. Therefore you could also try out this strategy and encourage people to share the content that is related to your brand and share it on social media.If you are afraid that your followers will not participate, you can offer something in return. For example, for the first time, you can share this idea of user-generated content as a contest. Ask people to take pictures and tag your brand and, in return, offer a gift for the user that gets the most likes. And with time, if this content that is created by your target audience does not seem like plain advertisement and is truly fun to share, people might enjoy it and continue doing it in the future. Just do not forget to remind them to do so.
Did you know that you can create your own filter on Snapchat? Well, now you can. Just think about it – it could be a very fun and engaging way for people to engage and share photos that were made with your filter.
You can come up with all sorts of ideas for filters like this – it depends on the type of your business and what you sell. Here are a few examples: if you sell fashion clothing, you can make a filter with fashionable hats. If you own a hair salon, you can create a filter with crazy hairdos, and so on. If you run a consulting business or any other business that sells services, it is also always possible to create a filter. For example, if your company specializes in programming, you could create a Matrica-like filter. There is always space for new ideas; you just need to brainstorm the ideas and use your creativity.
You probably already know that you can create a chatbot on Facebook Messenger – there are so many fun ones. The main task that you need to accomplish is to come up with a fun idea. This idea should be both fun and engaging that people would want to share it with their friends but also related to your brand at the same time.
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