14 Best Pinterest Marketing Strategies: How to Use Pinterest for Business

Best Pinterest Marketing Strategies: The current digital world provides many opportunities to do modern, optimized, and attractive business. Let it be durable goods, food or non-food products, as well as services, all kinds of businesses have become digitized.

Customers become engaged through a variety of sources. Search engines and social media (among which are Pinterest, LinkedIn, Instagram, Facebook, etc.) are the basis for attracting users.

Several streams in media are now at the peak of popularity, and among them are SEO, SMM, and SMO. These abbreviations sound similar, however, there are significant differences between them. SEO and SMM are more narrow notions, aiming to promote only limited products, engaging specifically interested audiences with limited amounts of time.

Social media optimization (SMO) is currently hitting the record, as it is in high demand for attracting customers and increasing awareness of the product/service. A good example of building a business via social networks is using Pinterest for visual search items and increasing productivity.

Also Check: Social Media Posting Mistakes to Avoid By Business: 2024

How to Use Pinterest for Business:

Board for inspiration: Pinterest in figures

Platform for Customers and Biz Owners: If you are still not using this platform, read some of the statistics below and dispel any doubts: It works!
Selecting Pinterest to run your digital business means using the world’s 14th-largest social network. This is a good indicator of the app’s popularity among global active users.

Over 450+ million monthly active users can be engaged in your business or service if advertised properly. Wouldn’t it be cool to reach such a large number of people? And this number is actively increasing.

Also Read: How to Generate Access Token For Pinterest Feed Pro

Multiplying your revenue within the USA, Latin America, and Western Europe is a huge opportunity for your business.

Generation Z users provide constant growth. In 2020, the number of millennials on Pinterest grew to 35%!
Another important statistic: women in the age group 25-34 make up over 30% of Pinterest’s audience. You can easily take this into account while placing your pins on the boards.

What Is Pinterest Availability?

Being available everywhere and at any time is the key to global success. For this purpose, most popular apps provide mobile versions, allowing users to browse on the go. Usage statistics showed that Pinterest is widely popular on mobile devices. More than 85% of mobile users browse the content on their smartphones. This percentage will only increase, allowing biz owners to plan their activity to encourage the customers to buy.

Creating Customer’s Journey

‘Customers are our priority’ is an axiom for businesses in each sphere. Pinterest is guided by this postulate. Inspiration and planning activities are done mostly with the help of this tool. So, what is most important for the customer? And why are pinners the target audience of your business? Here’s a list of Pinterest’s outstanding features:

• Pinterest combines social media networks for connecting friends and influencers. Follow the newest trends together!
• Pinterest is a powerful search engine that allows users to find relevant and similar content. Isn’t that great to get inspired? 
• Pinterest is claimed to be a productive tool for planning one’s dreams. Always remember: having a dream is a small step toward fulfillment.

Also Read: Pinterest Feed Pro

An interesting fact – Pinterest has its lingo, as does every social media website. This glossary might be helpful for you to get acquainted with the Pinterest business side of things. 

• Pinner. A branded term for Pinterest users. The comparables are: ‘grammers’ in Instagram, and ‘members’ in Linkedin. 
• Pins. A post (primary type) published on Pinterest. The post usually includes an image, text, or video clip, and may contain the link, navigating a person to the source.
• RePins. A pin of the post by a viewer, who did not create the initial post himself.
• Promoted Pins. Companies pay for promotion to have their posts appear in the home feed and search results. Promoted pins get the ‘Promoted’ label. Video pins, carousels, and application pins are also available. Advertisement options are here.
• Rich Pins are regular pins but with extended information. It may include price, and even install buttons (meaning, the pin is integrated with another app). Four formats are implemented for the rich pins: Product pins, Recipe pins, Article pins, and App pins.
• Shop the look pins. Creative tags are added to product tags by businesses. Pinners can shop the look directly by tapping on the pin’s white dots. Advertisements are still rolled out throughout the platform.
• Boards. A kind of mood board, it’s a digital analog. Users can group pins based on a certain theme or topic on the board. An example of a board is “Small Bathroom” or “Product Launch.” 
• Group boards. Pinterest boards exist for several persons to interact together. Users in the group can add content. The usual team consists of five people.
• Secret Boards. A board, visible only by its creator and invited collaborators. The secret board contains a lock icon next to its name. Personal (or secret) boards are useful in terms of publicity.
• Protected Boards. Available only for advertisers and contains promoted pins. Users can see the pins, but the boards are not available on your Pinterest profile pages.
• Button ‘Save’. An option for Chrome, Firefox, and Edge browsers for saving the products from a board to a user’s Pinterest account. The plugin is easily installed on the online shop website for the user’s convenience. 
• Audience Insights. Access to analytics via ‘Audience Insights’ and use of all available metrics to measure business productivity. 
• Lens. Pinterest Lens is an app for iOS and Android devices. An app is a camera tool made for taking pictures to find related content on the website. The basis for the app is image recognition and machine learning technology. The lens is a kind of Shazam but for images.
• Pincodes. These are digital QR codes that can be scanned. Codes are placed on packages and displays. They link back to the user’s profile.

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Pinterest as a Social Network with a Business Account

Business accounts are now available for the vast majority of platforms. Usually, such types of accounts provide more opportunities to manage SMOs, which leads to increasing revenue. What is special about Pinterest?

The variety of options for creating business accounts. It is easy to maintain and convert personal accounts to business accounts, and vice versa. There is an option for creating a single business account. Setting up an account from scratch requires these steps:

1. Navigate to pinterest.com/business/create. The system will suggest logging out if you already have a personal account. Type an e-mail and a new password for your business account. Click Create Account.
2. Select the language to be used in the system. Specify the location. Add your business name. A description of the provided services and a link to a website are necessary. 
3. Connect accounts of other social networks: Instagram, YouTube, Etsy. This step allows pins from these websites to be attributed to your business. Additionally, analytics will be available.  
4. Choose and provide contact info in case you decide to run ads on Pinterest.
5. Edit your profile. Fill in the fields and upload an attractive profile photo that represents your brand. JFYI, think of a professional photo or logo to attract more customers. In the profile information section try to add keywords or optimize that in terms of SEO. Clicking ‘Done’ will save the changes.
6. Claim your website by clicking the corresponding button. This is done for tracking website analytics. Moreover, pins that lead back to this account include your profile photo and the ‘Follow’ button. In terms of popularity, this will mean better visibility and the potential to attract more followers. 
7. Create a Pinterest professional board. For this, click the ‘+’ icon over Create a Board. A descriptive title is required. Find the board on your profile and click the pencil icon. Include keywords and add a description. The category of your board is needed to be used in SEO. A cover photo fitting your profile is also needed.
8. Create your first pin. For this, click the ‘+’ icon in the top right corner of your dashboard. The title and description should be added to the pin. Ensure that related keywords and appropriate hashtags are in place. Add a destination link and verify that it works properly (corresponds to the content of your pin). An important step is uploading an image or video. Crop, trim, add logos, or test it in the Pin Editor before publishing. All content should be a high-quality file.Pinterest provides a fittable image sizes guide. here. Click ‘Publish’ and choose the board where the pin should be added.
   1. Important tip: The Pinterest ‘Save’ button described above in the glossary will help easily populate boards with your website content. 

 

9. Upload a cover photo for your profile. To do this, just click the edit icon above the image. Pinterest applies the cover to the whole board. You can pick both boards and pin creative.

10. Add a ‘Pinterest tag’ if you plan to advertise on your website. All conversations and available analytics can be tracked to understand your audience’s activity.

Best Pinterest Marketing Strategies 2024

When wondering how to use Pinterest for business, consider these tactics to help in nailing the marketing strategy. They are based on best practices, verified by the number of users.

1. Catchy content is on the top

Since Pinterest is a visual social network, pinners pay more attention to visual images and videos, rather than text. However, a well-designed pin is delivered successfully on all fronts.

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2. How To Create a Catchy Pin?

Place images vertically (similar to Master Bundles). Also, shoot the aspect ratio 2:3 to leave the image quality high and not truncated. This will best suit mobile users, who are 85% of the audience.

Provide nice descriptions. Description plays an important role and should correspond with the content, otherwise you will be faced with customer disappointment. People like reading about what they are seeing.

Overlay the text. Pin headlines should reinforce the message.
Brand tasty! A logo of your brand, professionally created, will help you to be on the top of RePin.
Get prepared for good storytelling. When people are ‘on your hook,’ let your brand act! Pinners will then feel like customers.

3. Create For The Audience

Since your business is already established, you are aware of your target audience. Is it Moms in the age group 24-35 years? Share their interests and catch their attention. Creating pins for household comfort, cooking, and shopping for the family will get their attention.

4. Consistency In Pins

Machine learning techniques allow for recommending new pins each day. This strategy wins overfilling the board at once. Regular pinning gets customers involved, and the content will be spread to a wider audience. There’s also an option for scheduling pins on Pinterest. Consider this while planning the company’s marketing strategy.

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5. Seasonal Content – Plan Beforehand

Brands are proud to present new collections or updates for each new season and holiday. This is a great business opportunity. Just place the announcements and share the seasonal content 1-1.5 months in advance. You can also use planners to create a strategy for seasonal content in advance!

6. Boards For Connecting With Pinners

Users follow you more willingly if they have a reason for it. No doubt, a short tutorial will help them. You can also manage a board together with your customers and followers. United group spaces for collaboration play a great role for influencers, especially in the category of beauty content.

7. Manage Pinterest SEO

All in all, Pinterest is a visual search engine in general understanding. And similar to other engines, keywords play a significant role. Amongst the keyword search, pin the content from your website to optimize the conversion.

8. Use Hashtags in Your Post

Pinners follow a business if they are interested. So keep your audience following you by adding creative and interesting hashtags.

9. Delivering Content Strategy

Non-branded businesses are the vast majority of Pinterest users. Do not waste a chance to get discovered. This works great along with SEO strategies. Be prepared to catch the Pinner when he shows an interest in your brand, and take him directly from interest to decision and action.

Also Check Out: SEO Strategies To Learn Before Starting Your Campaign

10. Targeting ‘The Right’ Users

An effective way to proceed with business on Pinterest is using ads. Advertisers can target ads for keywords, location, age, and interests—all items describing the perfect Pinner. This will allow for reaching such groups:

Obtaining lists of subscribers
Visitors to your website
Engaged customers with your pins
Similar content engagements

11. Ease of Shopping On Pinterest

Visual content provokes users to shop. So, let them buy your goods immediately! Shop the Look pins are a real find. Business profiles on Pinterest now definitely can use the recently introduced ‘Shop’ tab.

This is an effective sales point, saving time for your business. Considering the tips and strategies above, introduce your business on Pinterest now to bring more influential users to your board of inspiration!