Making mistakes is common. The only way we learn to grow is when we make mistakes. However, it is also crucial that we know what to avoid and not repeat the same mistakes.
Digital marketing is like a slow walk – on very thin ice! You never know what offends the netizens online. So, your marketing campaign needs to be well planned and perfectly executed. However, there is always a twist to the tale.
Sometimes, what you think was a disaster becomes the next viral topic! Like the recent, HBO’s error where its intern sent a blank email with the subject line stating “Integration Test Email #1”. The entertainment giant did respond immediately with a tweet that it was an error. And, the general public started responding with their grave mistakes! In this whole action & reaction, one couldn’t possibly understand if it was a genuine mistake or another ingenious marketing idea!
We need to fathom that not every day is as lucky as HBO’s. While comprehending what to do is quite essential, recognizing what NOT TO DO will save your company’s reputation as well as your job. Here are some tips to refer to,
Your product might fit all types of audiences but, having a generic marketing strategy won’t fetch enough business. You need to look up your user’s statistics and target your audience accordingly.
Concentrating on a set audience helps you spend more time researching what they like and what they don’t. And amend the product accordingly. Your merchandise might tick all the boxes of demographic however, there is a probability of being rejected for the same.
Well, in a professional environment, it is quite valuable to get back to your exes or abandoned customers. I cannot stress this enough; any dead leads are only stagnant for the specific project.
Retarget your older audience and get back to them with a hello. Remind them about your company and your product. It gives you another opportunity to not only get in touch with them but a second chance to consider your offer.
It gives you a better return on investment than any other means. Did you know? For every dollar you spend on email marketing, you get $42 in return! Now that is your return on investment.
Email marketing is the most underrated way of marketing. Understand the power of speaking to an individual. You can access various email lists easily through email hunter engines like GetEmail.io. This website is powered by AI and can get you any professional email in just a matter of seconds.
A paid search helps you get the traffic to your website as long as you pay the search engine to show you on the top of the search results. An SEO-based search ensures that your website grows organically.
When you blend both ideas, your product’s visibility will grow inevitably. And you’d save a huge budget from spending on paid search in the long run. Algorithms for search content keep changing with evolving trends. So know the nuances before you dive into it.
Digital marketing has indeed made the lives of the marketing team easier. But, the complexity of reading your public remains the same. Having some knowledge about the mistakes to avoid ensures a smoother pathway.
Manage your capital very carefully