Email Marketing is a must nowadays and it’s the cheapest and most effective way of marketing channel as it delivers a whopping 4300% ROI, maximum when compared to all other mediums of marketing.
So, to fulfill the winning dreams, it is must to learn some email marketing tips and tricks.
In this blog post, we are going to talk about various factors of email marketing like types of emails, how to create a power-packed email, how the mail should be designed keeping your subscribers in mind, and what is the suitable time to send your emails.
Let’s start with our little email marketing tips and tricks session.
1. Types Of Emails?
There are basic four types of email types we can create:
Confirmation Email
The main purpose this type of email serves is to confirm that new subscribers now wants to receive your mail. It works as an autoresponder to those who sign up for your newsletters or email subscription.
Welcome Email
As the name suggests, this email is to welcome your new subscriber to your list and thank them for joining. If you promised some offer during sign up, this is the time when you should deliver it.
Broadcast
Again, as the name suggests, broadcast mailer works as a one-time message mail, so you can design it in advance. You may use a broadcast to inform subscribers about an upcoming sale or event or to send monthly newsletters or blog updates.
Follow Up Email
Also known as autoresponders, follow-ups are messages created in advance and automatically sent in a sequence to those who sign up to your emails. A follow-up series is often used to introduce new
subscribers to a company and products. It’s a step by step process. In the first email, you can welcome new subscribers, following with the welcome message, teach them more about your company and products, and how they may benefit from them.
Or, you can shoot a series of emails to further educate your subscribers about a niche topic (such as how to use a product or service).
A dentist, for example, might create a follow-up series with healthy gum tips (e.g. When to go for a checkup, or how to brush properly etc) that can help any new customer. In this way, your emails allow you to drive people to your website or business.
2. How To Write Emails?
Before you even begin thinking about writing your emails, consider the value you hope to give to your subscribers. With any branded content your audience will read or watch, they will always ask “What’s in it for me?”
In your emails, the answer should be clear within the subject line and first half of your email. This is crucial in creating effective emails strategy that people not only want to sign up for but also open again and again. And the more loyal they become to your emails and brand, the better it is for business.
Not sure what to write about? Here are some general topics any business can cover:
• Industry News
• Product Information / Upcoming Sales
• Alternate ways people can use your product or service
• Customer Spotlight / Customer Testimonial
• User Generated Content(Social media posts)
• Company History
• Case Studies
• Special Events
• Newsletters
• Featured Blog Content
While you can use any of the topics above to start our email campaign, don’t hesitate to ask your subscribers what type of content they’d like to receive from you. Simply send along a survey, or ask for them to respond to your email with ideas and feedback. If you want to create content that your subscribers love and benefit from, it might be easier to learn right from the source. To take your email message to the next level, consider adding a personalized touch. Addressing each subscriber by their first name instead of “Sir or Madame” creates a more intimate brand experience.
3. How To Design Emails?
Great content is an essential pillar to creating an effective email, but it goes hand in hand with the presentation. Not only are visuals processed 60,000 times faster than text, they also have the ability to influence a person’s emotions, which then impacts their behavior.
If you’re not a pro designer, the task may seem a bit tough. But by simply following the basics or downloading a pre-designed email template, sending beautiful emails can be very easy task.
Some designing options that we should consider while designing our email,
- Using a color scheme that’s consistent with your branding, yet easy on the eyes of readers.
- Avoiding a layout with more than one column –multiple columns can make your email appear cluttered and difficult to read on smaller mobile devices.
- Breaking up chunks of text with visual images. Readers prefer short blurbs of information, which can be easily presented by including graphics and lines when necessary.
- Featuring the most important content at the top of your email, with less salient information at the bottom. Or, include a brief overview of your email contents in the header of your email. Consumers want the ability to quickly scan and pick out information that’s interesting to them – providing a visual hierarchy of content will make this possible.
4. When To Shoot Emails – Best Day and Time?
While there are many variables that affect whether or not a person opens your email, one element you can control is when you send it. To determine the best day and time to send your emails, research the average send times in your specific industry.
If you want to see if your unique subscribers have different preferences, try sending an email on different days and at various times. Then, review your open rates to determine which gets the most opens.
Another thing to consider is consistency. By sticking with a regular send schedule (such as every Monday or the last Thursday of each month), your subscribers will have a better idea of when they can expect to receive content from you. This not only makes it easier for you to stay organized from an email creation standpoint, it also makes you appear more trustworthy to customers and prospects.
Target You Emails
In addition to sending generic emails to your entire subscriber list, you might want to consider sending emails with tailored content to a specific group within your audience.For example, an online clothing retailer with customers from around the world might send promotional emails to a segment of subscribers based on where they live. This can allow a business owner to send emails specific to local seasons and national holidays. By providing content that’s even more relevant to your subscribers, the greater the chance they’ll make a purchase.
For example, an online clothing retailer with customers from around the world might send promotional emails to a segment of subscribers based on where they live. This can allow a business owner to send emails specific to local seasons and national holidays. By providing content that’s even more relevant to your subscribers, the greater the chance they’ll make a purchase.
Hope you’ll gain some positive insights from this blog post. Keep reading for an upcoming following blog to this one.
I would more than happy to answer any of your niche queries, comment if you have any.
Also if you haven’t yet read the first part of this blog, Grow Your Business With Email Marketing, read it.
And also Top Offline Marketing Strategies and How To Setup Google AMP on your website.
Happy Reading!