A lot goes into creating and running a quality site, from coding and choosing images to background graphics, fonts, icons and other elements. Not to mention the knowledge required to put it all together. Having access to free WordPress web design resources can save hours of time spent on optimizing a WordPress website.
Here are some of the top resources which internet marketing service providers use to increase engagement levels for their Sydney client’s websites:
WordPress Themes
While there are several high-quality WordPress themes, of which two, in particular, are worthwhile considering.
Marvel is a versatile theme that includes tools to create HTML5 websites, JavaScript, CSS and XML files. You can either build them visually via drag and drop or via code interfaces. The theme works for any screen size as it is responsive.
When designing using Marvel, SEO experts in Sydney can work together as a team or include their clients in the design process. It allows for the easy creation of various design options. Version control and the ability to import files from Photoshop or Sketch.
Another WordPress starter theme is Automattic. It contains HTML5 templates, minimal CSS and anything needed to get a website up and running quickly. One of the most popular free WordPress themes on the market. It has a beautiful design which can be modified quickly through the user-friendly live customizer.
Adobe Edge Web Fonts
A font library from the makers of Photoshop, Adobe Edge Web Fonts has over 500 fonts available and many filter options to find the right one. Once you choose the font, getting it on your site is simple.
You can download and use any typeface on your computer. To use them on the web, you need to upload the fonts to your site.
Unsplash
A picture speaks a thousand words as the old adage goes and visuals make a website come alive. Unsplash offers free, high-resolution stock photos with no attribution required.
The images cover many different topics and come in a searchable database. They also have collections for different topics. These are public domain photos that can be used and edited for commercial purposes. Remember to tag these images with keywords to improve your SEO.
SendinBlue
Even in today’s fast-paced world, email is one of the most effective marketing methods for making people come back to your site. SendinBlue has a friendly and easy-to-use dashboard, where you can carefully keep all your email drafts and user lists.
You can also use it to send out your marketing email, transactional email, and even mobile messages. Once you send an email, you get detailed reports and statistics, so you can see what works and what doesn’t right away.
Open rates, click-through rates, and user engagement data … it’s all there. SendinBlue is a paid tool, but it also comes with a free plan.
SEO By Yoast
Yoast SEO is the most popular free and downloaded WordPress plugins when it comes to search engine optimization.
It comes with three important settings for each of your posts and pages: title, meta description, and meta keywords. Not only can you write your custom text and keywords, but the plugin also lets you know how weak or strong the optimization is.
Pagebuilder
Pagebuilder helps you create great landing pages with drag-and-drop ease. Landing pages are used to target a specific audience and focus on a very specific goal. Most commonly, those goals can be selling a product, offering a giveaway or building an email list.
The tool is simple, and you don’t need any technical knowledge in order to use it. You can either create an original landing page from scratch or use a pre-built layout provided by the plugin, which you can then customize.
Canva
Canva is a D-I-Y graphic design platform developed with non-designers in mind. Embedded with an intuitive drag-in-drop user interface along with a massive library of pre-designed templates and free stock photos, Canva makes it really easy for anyone to create professional-quality image graphics, effectively enhancing their visual content.
Canva caters to a wide range of design types such as blog post graphics, presentations, digital flyers, letterheads, advertising graphics, and so much more. You can basically create almost any visual element you need for personal or professional purposes.
Canva is free to use and only requires an investment in utilizing its premium features.
Revive Old Post
The free version of this tool will save you a lot of time by automatically posting your articles to social media. Posts have a short lifespan and are quickly forgotten. Revive Old Post can be set to auto-share at constant intervals.
You can adjust the settings for many aspects: intervals between shares, how old should a post be in order to be shared. How many posts to share daily. How many times each one should be shared, what kind of format the article should have when posted and more.
AB Press Optimizer
A/B testing is a favorite tool among internet marketing experts who use it to improve the performance of a landing page. Whether it is clicks or conversions, A/B testing can help you test one page against another by adding experiments using a simple settings panel; name your experiment, add a description, the time period for the test and set a goal for the URL of the page that you want to test.
After the test has been run long enough to be statistically significant. The plugin will start giving the test results which can be used to improve the content on the page.
These are just a few free WordPress and other resources. Which SEO experts use to improve the performance marketing performance for their Sydney clients. The tools can help in the building of an optimized website or help drive traffic back to the website or landing page. New tools are being released almost every day, and making use of the top tools will help you save hours of time and effort in keeping your website up-to-date and relevant in an ever-changing online market.