Every business looks for ways to get their products to reach a wider audience in order to have more sales. And increase the impact their brand can have on the market on a global scale. In this way, businesses must always be on the lookout for any new opportunities. Which may arise that offer them the chance to expand in a meaningful way. Identifying these opportunities and knowing how to make the most of them can be just what a company needs in order to push on further. And take its product to places that are further afield from its initial location.
Instagram brings hundreds of millions of people together in one space
One way that can be used to help businesses in this task is by using Instagram. As a means to capture the attention of a larger amount of people than was previously possible with other methods being used. Instagram is a veritable giant in current social media circles and has recently grabbed the spotlight and it is determined to stay there. While the likes of Facebook and Twitter focus on text-based posts. Instagram bases its service on the power of photos and uses them instead of words to convey messages.
This is particularly useful given that Instagram users come from all around the world. This visual dimension is one that has seen its popularity explode in recent years and push it firmly into the limelight. Millions of users continue to flock to the social network. With statistics showing that the current total of roughly a billion active monthly users, which it reached this summer. This Is up from 800 million in September 2017, with this figure itself increasing from 600 million in December 2016. In total, the number of users has almost doubled in just under two years. This incredible growth has made a lot of people take notice.
Instagram users have an attractive profile
And there is a good reason to take notice of Instagram as studies have shown. That the majority of its users are under the age of 35. A key demographic in terms of marketing as it consists of a group with more disposable income. And one which turns to social media for their information instead of more traditional methods. Instagram users have been shown to have a higher engagement rate with content. Than users of other social media, with this rate being ten times greater than that of Facebook. The social network with the next highest engagement rate. 80% of Instagram users follow at least one company on it. While 60% have found products they were interested in when browsing the social network. This gives companies plenty of reasons to give Instagram a go when they are looking for new ways to get their products to a wider audience.
Getting interaction is the key to growing your Instagram profile
Instagram’s algorithm focuses on the interaction that users engage in between one another as a measure of popularity and accounts that are more popular tend to get more exposure across Instagram. Therefore, knowing how to get more attention from other Instagram users is the key. These are likes, comments, and followers. Likes are straight-forward: if you see something on Instagram that gets a positive reaction from you then you can show this by giving a like & Comments are more detailed ways of expressing your appreciation of a post as you can go into more detail about what it is that you like about it. Comments are also useful as they can be used to request. This always looks good for companies as it shows that they are taking the time to engage with their customers or people who are interested in the company. Followers are very important as they will be able to see all the content an Instagram account posts and they will have regular access to the profile and, through this, they develop a keener interest in the company as they get to know it better.
It’s always possible to get a bit of help
Building a popular profile on Instagram is no easy task and, as such, there is always help at hand if you are struggling. This help comes in the shape of websites where you can buy followers on Instagram. These followers are real Instagram users, an important consideration as there numerous bot accounts out there. Who will interact and engage with your profile in a genuine way which will get you more attention. And will prove to be the first step on your way to Instagram growth.
With likes, comments and followers, you will be able to give your Instagram profile a popularity boost. That could help it push on to the next level in terms of visibility and exposure. Bearing in mind that Instagram has an audience that stretches all around the world. Being able to increase the range of your reach is an extremely useful tactic as it can easily lead to you picking up followers from different corners of the globe. And building a fanbase in interest areas you hadn’t thought of before. With so much to potentially gain from a clever Instagram strategy. It is worth putting in the time and effort to develop your profile to be as effective as possible.