How to Use Lookalike Audiences to Improve your Facebook Ads Campaign
Facebook Ads Campaign
Facebook has evolved from being just a site meant for connecting with friends, into a multi-purpose platform that offers businesses a lot of opportunities.
Perhaps one of the Facebook advertising strategies that you have not heard of is making use of lookalike audiences. It may just be the tactic that can boost your marketing strategy.
But first things first, what does “lookalike audiences” mean and how can it help?
What are Lookalike Audiences?
Lookalike audiences are people who are similar to your current audience, helping you reach out to customers who may be able to tap. Lookalike audiences can be created based on your custom audiences, your website visitors, and your page fans. With this, you can reach out to prospective customers. And as they have similarities to your established audience, they are more likely to respond positively.
To explain it, Facebook gathers prospects for you by finding people who have similarities with your current audience.
How to Create a Lookalike Audience?
If you would like to try out the benefits of tapping lookalike audiences, you should already try creating one. It’s quite easy to do it.
First, you’ll need to log-in your Facebook Ad account. Then, select “Tools” and then from the drop-down menu, choose “Audiences”. Next, select “Create Audience”, and then further choose “Lookalike Audience”. Then, choose the source audience (whether the Facebook page or your website), as well as the country. Finally, select the size which is a percentage from 1 to 100 which changes the number of lookalike audience you’ll generate.
And with that, you now have the lookalike audience that you can start tapping.
Lookalike Audience Strategies You Should Be Using
Now that you have your lookalike audiences ready to be used to your desire, you should make the most out of it. Here are some ways for which you can maximize the use of your lookalike audiences:
1) Generate Lookalike Audiences from your High-Value Customers
Your high-value customers bring in the most businesses to you. It is, therefore, a good idea to generate customer audiences who are similar to your high-value customers in hopes that they bring in businesses to you as well since they have a lot of similarities.
To do this, create a custom audience using the email addresses of your high-value customers. Then when you generate your lookalike audience, make sure you choose the custom audience and then select the option for your database of high-value customers.
After you have created a lookalike audience out of your high-value customers, make sure that you are starting strong, and sending campaigns that pack a strong punch.
2) Generate Lookalike Audiences from your Video Viewers
Those who view your videos are also likely to be a good prospect for your other advertising campaigns. Videos are very engaging and can point you out to potential customers.
You can easily generate lookalike audiences from your video viewers by selecting “Create Custom Audience” and then choosing “Video”.
Note that you can generate lookalike audiences out of multiple videos. As well as further screen who among your viewers will be the base of your lookalike audiences (such as limiting to those who have watched a certain percentage of your video.
3) Generate Lookalike Audiences from those who clicked on your CTA buttons
A recent addition to custom audiences is from those who have clicked on your call-to-action buttons. Those who click on your CTA buttons signify high levels of intent. Which means that they have a huge potential to respond positively to your campaigns. That being said, it is a very good idea to reach out to them, as well as to those whose characteristics are very similar to them.
To do this, go to “Engagement” and then choose “Facebook page” as you create the custom audience. Then, select “People who clicked any action button”. As easy as that, you’ll be able to generate lookalike audiences that may likely be as interested.
4) Make use of Lead Ads
To boost your lead generation, you can make use of Facebook’s lead ads. While it is a bit unlikely for you to make it big by tapping lookalike audiences for your lead ads, it is still worth it to tap them strategically.
Benefits of Lookalike Audience for your Brand
Lookalike audiences, as well as how to generate them, seems like a fairly straightforward task. But what does it bring to the table?
Aside from being able to expand your list of prospective customers brought about by generating leads similar to identified classifications of customers. Lookalike audiences offer you with the potential of your marketing campaigns.
Lookalike audiences help you target more efficiently by laying out profiles that are more likely to respond positively as they share similarities with your actual audience. This is a lot better than blindly tapping new audiences.
You are also in control as to the kind of lookalike audiences that are generated. Specifically, you are given the ability to choose countries, as well as how many are generated.
And since your lookalike audiences are a lot similar to your existing audiences. Then you are not pressured to come up with an entirely different strategy for them. Instead, your existing strategies would most likely appeal to them in as much as they already appeal to your current audience. It’s good to have an effective social media strategy for every campaign to ensure that your efforts deliver the highest ROI possible.
Finally, when done right, lookalike audiences can just maximize the effectivity of your marketing campaigns by reaching out to potential audiences. That has a higher chance of being transformed into very responsive prospects.
Final Thoughts
Lookalike audience is a relatively unexplored strategy to increase your audience on Facebook. This helps you boost your conversion rates and marketing campaigns by reaching out to new but targeted users that may just end up being good leads.
Take advantage of this feature so that you can edge over your competitors. It’s always a good idea to expand your prospects. And when you do that by targeting users that are more likely to be responsive, then the results are bound to be great.
So tap lookalike audiences now and see how this may just be a great tactic for you
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