Search Engine Optimisation, SEO, three words or letters that are essential to any business. It doesn’t matter how well your business established. You need to continually add content to the web to stay relevant and remind old and new customers of your presence.
You need a good SEO consultant and to prepare to invest in PPC in order to boost traffic flow and help boost your profits. Keywords in articles and videos are essential to ensuring you’re seen when you need to be.
It can be a challenging process but there are several things that can help, such as influencers.
What Is An Influencer?
An influencer is someone that has a social media profile. And has built a reputation as being knowledgeable in a specific industry. Other social media users will look up to them and even expect them to guide them when they’re looking to make a new purchaser.
An influencer can have a large impact on your potential customer base. Consider the fact that 45% of the world’s population is now online, that’s nearly 3 ½ billion people who could be interested in your product.
An influencer will appeal to millions of these people, if they recommend a product or service then many of the people that follow them will accept that recommendation and purchase. Equally, if they say a product is terrible, those same people will stay well away from it.
In short, if they think your product is good you can get some fantastic publicity and increase sales. If they think it’s not so good it can have a serious effect on sales!
Leveraging Influencers
You need the influencers to be on your side, a simple post or tweet from them can really help your business succeed! Fortunately, it’s possible with a little research:
• Find The Right Influencer
There are many influencers online. You need to choose the one that is going to be on board with your business and your target market.
There are several ways in which you can choose. It’s possible simply to do searches on your main keywords and see which influencer pops up the most. You can also try hashtag searches which will give you an idea of which ones used and by whom.
Of course, once you’ve highlighted an influencer you’ll need to check them out to establish their values and the likelihood of them helping you.
It’s also possible to use a service like Revfluence to help you locate an influencer in your niche.
• Build Your Campaign
You can’t simply offer the influencer money for them to mention you and your product. This is effectively the same as paid advertising and would need to be declared as such. Effectively ruining the credibility of your campaign.
Instead, you need to create content-driven initiatives that will allow the influencer to show your product through their usual channels in a way that is natural to them.
The best way to approach this is to talk to a potential influencer. You’ll want them to be willing to test your product and provide genuine feedback. This way, if they don’t like it. The posts they put on the web can highlight how much you care about getting the product right for your customer.
Once the influencer realizes that you’re serious about improving the product and listening to their feedback. You’ll find they are invested in your product.
This means they’ll release positive posts regarding the process of improvement. Boosting the image of your company and improving the product at the same time. Once it’s reach the stage the influencer loves it they can announce it to their followers and, because they invested in and believe in you. There will an instant uptake which will make all the effort worthwhile!