Online Marketing 101: Start Your Business With These 8 Tools
If you’re an entrepreneur or starting your own business, every dollar is important. As a business owner, it’s essential that you only choose to spend your money on endeavors that can improve or benefit the business. Running a business isn’t a walk in the park and hastily spending your finances resources can make the process more challenging. While your core competency is crucial for your business’ success, you also need to effectively market your business. Luckily, there are hundreds of digital marketing tools out there that can help you do that.Marketing is essential in every business as this allows you to reach out and engage in your target audience. Having a robust marketing campaign can also help your business stand out from the competition and attain long-term success in the business arena. Luckily, there are hundreds of digital marketing tools out there that can help you do that. Click here to know the inexpensive ways to market your small business.
Here is a list of the best online marketing tools for entrepreneurs:
1. MailChimp
While building your brand in social media platforms like Facebook, Instagram, Twitter, and YouTube are important, there are usually constraints to these channels. It’s challenging to move customers through the funnel, giving you minimal control. Thus, email marketing is vital to the success of a business. Email gives a more intimate and meaningful interaction between the customer and brand, by providing you with the right tools that you need to be able to nurture these leads. MailChimp is a great email marketing tool and one of the simplest for beginners to use. Moreover, using a service like this allows you to have a reliable service working on your behalf to deliver emails to the inbox of your users.
HOW TO INTEGRATE WITH MAILCHIMP ACCOUNT
2. Keap
Formerly known as InfusionSoft, Keap is a powerful ‒ although pricey ‒ tool. It allows you to create a repeatable business process so you can easily track leads. It also features a Campaign Builder that can let you automate your sales and marketing processes. Thus, you can capture, tag, and nurture your leads. Keap offers a free trial, and premium pricing starts at $34 per month. This plan allows one user and can store up to 500 contacts.
3. TailWind
Tailwind is an easy and powerful content scheduling tool for social media channels like Pinterest and Instagram. You can utilize it to save more time in uploading a bulk of images. It also allows you to have a simple drag and drop calendar, hashtag lists, multiple board pinning, looping, and so much more.
Moreover, it could optimize your Instagram and Pinterest schedules automatically, usually on the peak times of the day that your audience is most engaged.
Tailwind also has impressive analytics, so you never have to worry about how you’ll know whether or not your content is reaching the right people and getting a response from them! The best thing about it is that you can try it for free ‒ credit card not required.
4. HubSpot
HubSpot is a marketing tool for lead capturing and management. It has excellent features that allow you to create landing pages, track your leads, manage your communications in one place, and boost your traffic and conversions.
This tool is mostly used for inbound marketing, and if set up properly, is excellent in helping you automate your marketing workflow.
It helps you with the following:
1. Attract traffic to your site by crafting email campaigns, landing pages, and blog posts.
2. Manage your site traffic through a lead management tool, as well as automate your marketing workflows via email drip campaigns.
3. Provide data analytics to know the key insights of every campaign and understand the progression of your leads through the funnel.
5. Ahrefs
Ahrefs is an excellent SEO tool that helps you boost your site traffic. It’s ideal for competitive analysis, letting you check who is linking to your competitors, their top pages, and so much more. Its Top Pages feature enables you to check what particular pages get the most traffic, as well as the amount of traffic your competitor’s website is getting.
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6. Chanty
Chanty is a great communication tool for marketing teams, providing you with a dedicated space for team discussions, task management, and file sharing.
- It features a highly intuitive mobile app, has an unlimited message history, and allows users to add conversations as their favorites.
7. Trello
Trello is one of the best tools of its kind. When it comes to team collaboration with marketing tasks, this one is pretty hard to beat.
It allows you to manage projects, and stay on the same page with the rest of your team. For instance, you can share a particular blog post on Trello before you hit publish.
This gives other members of your team to review your work and make necessary changes before it goes live.
8. Canva
Visual content has been increasingly popular these days. From infographics and fully designed sales proposals, visuals are a great way for new businesses to build their credibility and create a more professional appearance. The market has a lot of free graphic design tools out there, but Canva stands out. It contains a free library of images, fonts, illustrations, and templates. From flyers, infographics, brochures, and social media images, you can create it here in this highly intuitive and easy-to-use tool.
9. Prospero
Create standout proposals and win more clients with the help of Prospero! With Prospero, you have access to a user-friendly proposal builder equipped with a content generation tool, allowing you to generate excellent content that impresses prospects. Not to mention the beautiful and well-written templates that you can just customize according to your goals. Prospero’s dashboard also has an impressive interface where you can manage all your proposals easily, either on mobile or desktop. Moreover, you will have the ability to accurately track and monitor how your prospects are responding to your proposals.
Third Party Integration For Designing Sales
Whenever a client opens, signs, or declines your proposal, you will get an email notification right away so you won’t miss out on anything. You can also enjoy the value of having an easy signature method, automatic invoice, and seamless payment processes. Plus, you can integrate Prospero with hundreds of third-party integration apps for designing a smooth sales funnel via Integromat and Zapier. There are also third-party scripts like Google Analytics, heatmaps, and live chats. In 2020, Capterra awarded Prospero with Best Ease of Use and Best Value awards. If you want to know more about how to create proposals and acquire more clients, avail your free 21-day trial for only $1.
Tips Before Choosing Tools
With the number of online marketing tools available in the market today, you’ll never run out of options. Some of these marketing tools are cheap and even free, which is perfect if you have limited financial resources for your business marketing.However, when choosing an online marketing tool to use, it’s not enough that you only look at its price. You should also do thorough research to know the pros and cons of each of these tools. As a business owner, you should spend time and effort to know how each of these tools works and the problems did other users encounter with these tools.Moreover, since businesses are very diverse, it’s vital that you use an online marketing tool that suits the niche and size of your business. Choosing an online marketing tool solely because it’s cheap can adversely affect the operations of your business, preventing you from marketing your business and offerings.
If you’re planning to use these tools long-term, don’t be afraid to make changes along the way as the first tool you’ll use will not always guarantee the best results. If you see your business struggling because of the online marketing tool you’re using or feel that the tool doesn’t appeal to your target audience, don’t be afraid to switch to another platform. The business arena changes rapidly, and, as a business owner, you should learn how to cope with these changes.
Final Thoughts
As a small business, you need all the help that you can get to stand out from the rest of the crowd. By using these digital marketing tools we’ve listed, you can start improving your market share, haul more customers, and earn profits in the long run.
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