The current digital world provides many opportunities to do modern, optimized, and attractive business. Let it be durable goods, food or non-food products, as well as services, all kinds of businesses have become digitized. Customers become engaged through a variety of sources. Search engines and social media (among which are Pinterest, LinkedIn, Instagram, Facebook, etc.) are the basis for attracting users.
Several streams in media are now at the peak of popularity, and among them are SEO, SMM, and SMO. These abbreviations sound similar, however, there are significant differences between them. SEO and SMM are more narrow notions, aiming to promote only limited products, engaging specifically interested audiences with limited amounts of time. Social media optimization (SMO) is currently hitting the records, as it is in high demand for attracting customers and increasing the awareness of the product/service. A good example of building business via social networks is using Pinterest for visual searching items and increasing productivity.
Platform for Customers and Biz Owners: How to Use Pinterest for Business
If you are still not using this platform, read some of the statistics below and dispel any doubts: It works!
Selecting Pinterest to run your digital business means using the world’s 14th largest social network. This is a good indicator of the app’s popularity among global active users.
Over 450+ million monthly active users can be engaged in your business or service, if advertised properly. Wouldn’t it be cool to reach such a large number of people? And this number is actively increasing.
Multiplying your revenue within the USA, Latin America, and Western Europe is a huge opportunity for your business.
Generation Z users provide constant growth. In 2020, the number of millennials on Pinterest grew to 35%!
Another important statistic: women in the age group 25-34 make up over 30% of Pinterest’s audience. You can easily take this into account while placing your pins on the boards.
Being available everywhere and at any time is the key to global success. For this purpose, most popular apps provide mobile versions, allowing users to browse on the go. Usage statistics showed that Pinterest is widely popular on mobile devices. More than 85% of mobile users browse the content on their smartphones. This percentage will only increase, allowing biz owners to plan their activity to encourage the customers to buy.
‘Customers are our priority’ is an axiom for businesses in each sphere. Pinterest is guided by this postulate. Inspiration and planning activities are done mostly with the help of this tool. So, what is most important for the customer? And why are pinners the target audience of your business? Here’s a list of Pinterest’s outstanding features:
An interesting fact – Pinterest has its lingo, as does every social media website. This glossary might be helpful for you to get acquainted with the Pinterest business side of things.
Business accounts are now available for the vast majority of platforms. Usually, such types of accounts provide more opportunities to manage SMO, which leads to increasing revenue. What is special about Pinterest? The variety of options for creating business accounts. It is easy to maintain and convert personal accounts to business accounts, and vice versa. There is an option for creating a single business account. Setting up an account from scratch requires these steps:
When wondering how to use Pinterest for business, consider these tactics to help in nailing the marketing strategy. They are based on best practices, verified by the number of users.
Since Pinterest is a visual social network, pinners pay more attention to visual images and videos, rather than text. However, a well-designed pin is delivered successfully on all fronts.
Place images vertically (similar to Master Bundles). Also, shoot the aspect ratio 2:3 to leave the image quality high and not truncated. This will best suit mobile users, who are 85% of the audience.
Provide nice descriptions. Description plays an important role and should correspond with the content, otherwise you will be faced with customer disappointment. People like reading about what they are seeing.
Overlay the text. Pin headlines should reinforce the message.
Brand tasty! A logo of your brand, professionally created, will help to be on the top of RePin.
Get prepared for good storytelling. When people are ‘on your hook,’ let your brand act! Pinners will then feel like customers.
Since your business is already established, you are aware of your target audience. Is it Moms in the age group 24-35 years? Share their interests and catch their attention. Creating pins for household comfort, cooking, and shopping for the family will get their attention.
Machine learning techniques allow recommending new pins each day. This strategy wins over filling the board at once. Regular pinning gets customers involved, and the content will be spread to a wider audience. There’s also an option for scheduling pins on Pinterest. Consider this while planning the company marketing strategy.
Brands are proud to present new collections or updates for each new season and holidays. This is a great business opportunity. Just place the announcements and share the seasonal content 1-1.5 months in advance. You can also use planners to create a strategy for seasonal content in advance!
Users follow you more willingly if they have a reason for it. No doubt, a short tutorial will help them. You can also manage a board together with your customers and followers. United group spaces for collaboration play a great role for influencers, especially in the category of beauty content.
All in all, Pinterest is a visual search engine in general understanding. And similar to other engines, keywords play a significant role. Amongst the keyword search, pin the content from your website to optimize the conversion.
Pinners follow a business if they are interested. So keep your audience following you by adding creative and interesting hashtags.
Non-branded businesses are the vast majority of Pinterest users. Do not waste a chance to get discovered. This works great along with SEO strategies. Be prepared to catch the Pinner when he shows an interest in your brand, and take him directly from interest to decision and action.
An effective way to proceed with business on Pinterest is using ads. Advertisers can target ads for keywords, location, age, interests—all items describing the perfect Pinner. This will allow for reaching such groups:
Obtaining lists of subscribers
Visitors to your website
Engaged customers with your pins
Similar content engagements
Visual content provokes users to shop. So, let them buy your goods immediately! Shop the Look pins are a real find. Business profiles on Pinterest now definitely can use the recently introduced ‘Shop’ tab. This is an effective sales point, saving time for your business. Considering the tips and strategies above, introduce your business on Pinterest now to bring more influential users to your board of inspiration!
Very useful…thankyou for sharing