You probably heard it many times, search engine optimization (SEO) is a must-have aspect of any business to achieve growth and success. SEO is not only about using the right keywords, but how you use the keywords to gain organic traffic, drive search engine ranking, generate quality leads, increase your conversion rate, and boost your sales.
Learn the best SEO tips by reading below so you can formulate the right SEO marketing strategy for your business.
Set Up and Know the Basics of Google Analytics
Google Analytics is an essential tool to monitor your SEO marketing success. Your sitemap should be registered with Google Search Console so that Google can properly analyze your website. You can do this by directly downloading the Google XML Sitemap plugin if you’re using WordPress.
Here are some ways to know if Google is using your sitemap:
- Go to Google’s search console. Choose the website you want Google to crawl. In the “Crawl” section, click “Fetch as Google.” Make sure to test it for both mobile and desktop.
- Request indexing once you finish testing it.
- Once it completes testing, you can ensure that Google is already crawling on all direct links.
- Using Google’s robots.txt Tester tool also helps you set up your robots.txt file correctly so that it’ll crawl all the pages.
- If everything else is highly technical for you, hire an SEO professional, like Ocean One SEO Dumfries.
Define Your Site Goals
Google and other search engines consider goals as measurements based on the actions taken of what you want online users to take. For instance, you want more visitors to subscribe to your email list or newsletters. At the end of a specific period, you should have a particular outcome, and that’s to generate an X number of subscribers.
It’s crucial for Google to know your site goals, to help you track your performance, most especially your SEO and site ranking. It’s no wonder why many marketers use Google Analytics to track metrics to make sound decisions when it comes to implementing SEO strategies to boost a site’s SEO.
Here’s how to let Google know about your goals:
- Inside Google Analytics, go to the goals section by clicking the admin tab.
- Select ‘Goals’ in the column that’s farthest to the right, and select the ‘+New Goal.’
- Choose a template or customize your goal. Select your desired goal parameters and turn the ‘Funnel’ option on so you can track your conversion.
- Click ‘Save.’
Find the Best Content For Your Niche
The last thing you want to happen is competing with the SEO giants. That’s why you want to be unique by narrowing down your niche as much as possible. You can check the best keywords to use by finding your top-ranking content in the ‘Queries’ section of Google Analytics under the ‘Search Console’ of the ‘Acquisition’ menu.
You’ll see which pages correspond to a keyword or query and which page it’s currently ranked. Focus on the keywords showing on page one and check the ranking. By doing so, you can create a call-to-action (CTA) and a link on your high-ranking page to draw people’s attention and convert. Adding more internal links to your top-performing pages will boost your SEO and rankings.
Link Your High-ranking Content to Your Other Marketing Channels
For a high-ranking content, you can link it to another page that naturally complements to one another. Further, optimize your content by making sure that you have optimized all high-ranking content for mobile.
Here are other ways to optimize your high-ranking content:
- Improve Your Visuals: Create and post infographics and HD images for a more effective content strategy. Also, video content can further boost your content.
- Gain high-quality and authority backlinks by guest posting, writing testimonials for other sites, and blog commenting on relevant posts.
- Boost your engagement with comments and social shares.
Avoid High Bounce Rates
While your content may encourage visitors or increase your site traffic, you want them to stay on your site and avoid leaving, which is expressed as bounce rate. If you want a fully SEO optimized site, don’t miss checking this important metric.
Here are some helpful tips to reduce your site’s bounce rate:
- Make sure to update your content regularly.
- Optimize your content for mobile.
- Make sure you have a fast load time.
- Create a perfect balance between white space and relevant visuals.
- Answer the topic by discussing the direct points.
Conclusion
Optimizing your page means using relevant tools, considering your most important keywords, and creating informative content for your site. Besides, Google aims to help online users find the best answers to their queries, so it’s just fair and square to provide your audience an engaging, helpful, and relevant web content for a high ranking.