Search engines are the starting point to attract valuable leads for the business. For a business to be successful, it is important to invest in a good search engine optimization campaign. As there are both good and bad SEO strategies, it is important to choose the right strategies for campaign creation that drive improved organic results for the business.
This article tells you about the important SEO strategies that will enhance your marketing campaign.
White Hat SEO
This is the best strategy that Google recommends to drive positive results in the business. A website owner needs to abide by the search engine guidelines of Google to get maximum results from the strategy.
ACG Digital Marketing is a leading company that has vast experience in implementing marketing strategies in the business.
Their strategies enhance the SEO ranking of the business with time and optimize it. Some of the highlights of this strategy:
- Create superior quality content to bring valuable sales leads to the page. It helps enhance the ranking to reach more potential traffic. Some of the things to enrich the quality of content are videos, Ebooks, blogs, and infographics.
- Optimize HTML: Organizing the code improves the performance of the website. It includes cleaning up complex code, removing needless text, and eliminating white space. All this helps the site to perform better. A few other beneficial things that you do are:
- Share website content on social media: Sharing website posts on social media platforms like Facebook, Twitter, Pinterest, etc helps drive more traffic to your website. This helps you by boosting your website engagement as well as improving your SEO ranking.
- Make the website user-friendly by creating well-structured navigation, an appealing design, and creating an engaging website with videos, and photos.
Black Hat SEO
This type of SEO technique takes a short route for a website to achieve higher rankings. This is done to drive quick results in the business.
This type of SEO exploits the weak zones of the algorithm to achieve high rankings in SERP (search engine results page). Some of the common strategies that the strategies used are as follows:
- Keyword stuffing
- Spamming of links
- Hidden text or hidden links
- Using inappropriate and popular keywords
- Over-optimization of HTML headings
- Cloaking
- Copying content
- Purchasing links
On-Page SEO
This type of SEO aims at the website as well as its content. The purpose is to make sure that searchers and search engines can locate, use, as well as understand the content.
This type of SEO uses Google and website visitors to figure out whether the content is useful and relevant.
Such examples comprise meta tags, headings, meta descriptions, title tags, paragraphs, URLs, images, internal links, and outgoing links.
Gray Hat SEO
Gray hat SEO lies between black hat SEO and white hat SEO. This type of SEO technique is not banned by Google, but it is not an acceptable way to get leads. Though the Gray hat SEO technique can be dangerous it is affordable. Some of how this type of SEO is incorporated into the business is as follows.
- Clickbait articles
- Link exchanges
- Paid reviews
- Spun content
Conclusion – SEO Campaign Strategies
SEO is a vast subject in the field of digital marketing. It encompasses various strategies that help in business promotion and expansion. These are the commonest techniques that you will run at the time of optimizing the SEO campaign.
Unlike Black Hat, White hat SEO techniques incorporate an ethical approach that assures lasting growth and helps perform effectively in the search results. It will assist you in driving results with the SEO campaign.