There are websites out there that claim they can give you the rundown on how SEO is working for your website, as well as ways you can improve your business. But, the problem is, they are mostly automatically generated reports. They use standard software that does not give you all the details you need to make real changes and up your website game. What you want are bespoke SEO audits that are going to be handmade for your business. This means no generics and it is all about the detail. Are you not convinced of the benefits of having a real SEO Audit? Let’s take a closer look at the advantages you can look forward to.
There are a lot of businesses that believe they have an awesome SEO strategy. So, when they start to see a drop in traffic visiting their website, they are very confused as to why this is happening. Well, a SEO audit is going to the bottom of this. Namely, it is going to find the weak spots in your strategy. This is a great thing and it will mean that you can improve upon it moving forward. For example, say you are using out-of-date keywords on your website. A quality SEO audit by professionals is going to uncover this and make recommendations for improvement.
You may have thought that you should not care about your competitors. What they are doing is their business and you can just keep on doing what you do best. But, you still want to see what they are up to when it comes to SEO. This way, you can use them as a test model. In other words, you can inspect what they are doing better than you and learn from them. This is going to allow you to make changes and see results yourself. Again, a SEO auditor is going to do all of this hard work for you and see how you can improve your Google search rankings for the future.
If you know a little about SEO already, you know that Google takes these things very seriously. It is not as easy as it used to be to rank highly on the website. You really have to work for it now. In particular, Google change their algorithm on a regular basis to improve the experience of their users. So, you need to make sure that you keep up with all of these changes. When you run a SEO audit, it is going to improve the overall performance of your website for users. It will be able to highlight places that you can improve in line with what Google is looking for. For example, if you have low speed on some webpages, this is going to be found. This is not something that Google favours. They want your website to be as fast for users as possible. So, this is an example of one of the changes you can make.
Again, the Google algorithm changes all the time. This is something that is very important for ranking and you have to keep up with all the changes. The reason for this is that Google will start to penalise things that go against their policy. For example, this has happened with keywords. There was a time when they were very important in ranking and websites started to take advantage of this. Google caught on and now it is possible to be penalised for keyword stuffing. This will mean that you are not going to rank as well as you hoped for.
Thus, when you enjoy a SEO audit, things like this are going to be discovered. You are going to be given an opportunity to make corrections to this and avoid being penalised for changes to the algorithm. Indeed, it is possible to be making mistakes that you are not aware of too. So, this will bring them to light.
You will be using a lot of keywords in your website content. But, there are going to be some that are working better than others when it comes to attracting traffic. It is in your best interests to find out what ones are working and the keywords you can change. During a SEO audit, this is going to be information that you discover. Again, it is all about making improvements that help you rank better on Google.