Search engine optimization; popularly known as SEO is a competitive component that attracts potential customers to your website. SEO is also beneficial for it makes your website search-friendly thereby improving its rankings in organic search results. The fact that SEO is constantly evolving is quite well known. So, you must know the right way to use SEO trends to drive traffic in 2021. Have a quick overview of the top 10 SEO trends from 2021 that can lead to SEO success.
Google’s Page Experience signals are meant to calculate user experience. Google announced the three new speed metrics known as the Core Web Vitals in May 2020. These metrics are used to measure three user experiences, i.e. Loading, Interactivity, and Visual Stability. All three metrics are essentially related to one main aspect; page speed.
Core Web Vitals is an SEO trend that calculates how fast does a google page loads, how interactive the page is and what is the stability rate of the page while loading. Hence, if you want to rank on the first page, you have to pay close attention to Core Web Vitals.
Google’s BERT also known as Bidirectional Encoder Representations from Transformers makes the use of machine-level learning and natural language processing. ML and NLP exist because they help Google understand searches in a clear and better way; so that it can provide the users what they’re actually looking for.
Google’s BERT is accessible in 70+ languages. Google search engines have now transformed to be more intimate; which means that with Google’s BERT Google’s algorithm can easily clarify the target of the searcher. Thus, you must make sure that your website has only content-intent matches; otherwise, be ready to face the negative impact on the organic traffic. Make sure that you satisfy the user’s intent. Because BERT will ignore your content irrespective of its being detailed or high-quality and prefer another piece of content that satisfies the user’s intent.
According to surveys, more than half of the total searches in Google are zero-click searches. The main reason behind this is the prolific results in the SERP. SERPs such as contract information, google business listings or featured snippets help the users get answered accurately without the need to click a particular result popping up on the search page. Thus, it is quite crucial to add relevant keywords according to the searcher’s intent to your website, business page, or blog content. With the advancements in SERP and tough competition, it is very important that you spend ample time in keyword research. Accurate keywords can help you immensely to drive traffic and sales for your business.
Originality is the key to success in the online world. Yes, original content plays a settling role in SEO. Moreover, it helps your website in ranking high thereby generating organic traffic and revenue. Simply fit this trend in mind and just post unique content that hasn’t yet been published anywhere else on an alternative page. At all costs, you have to keep your content authentic, useful, and unique. Here’s a trick to produce good material work and unique content. Just try to carry forward case studies, user’s intent experiments, customer testimonials, etc.
The reports and surveys of Google Search suggest that an average of 27% of the entire global users opt for voice search. Also, the majority of smartphone users stay engaged with voice search technology as compared to written search. Voice search optimization is a trend today and it is expected to be trendy in the coming years (2021 and coming years).
Artificial Intelligence is showing its impact on major industries, and the SEO and the marketing industry are no exception. AI provides personalization and this personalization shows a huge impact on SEO strategy and marketing. Today Google makes use of AI to provide accurate search results to the searchers.
AI helps boost your SEO strategies as it takes less time duration to understand the search engine algorithms for ranking a particular web page. Using AI can be an efficient and powerful tool for decoding the algorithms and designing favorable SEO strategies.
Video marketing is gaining popularity in the 20s. After Google, YouTube is the second most popular search engine with billions of users. So, you must sense the importance of getting into videos. To optimize video content for search engines, you can begin now. Just optimize your video channel name and channel description. Make sure that the channel description must include a user-friendly description. Also, add a minimum of relevant keywords to your video channel description.
Featured snippets are highly beneficial for your website as well as for the searchers. The best idea to get your web page in the Featured Snippet is not yet clear because you can’t randomly select the content that pops up in the Featured Snippet for a particular search. This can be done solely by the Google algorithm bots.
However, you can follow the strategies used by most SEO experts, i.e. answer a particular question in bullet points and in a well-structured format.
Influencers are just like the key to success in the field of Google trafficking. Usually, influencers have billions of followers and imagine if even one-fourth of these followers become your customers you can enhance your business in front of them. With the support of influencers, you can generate maximum ROI with respect to your business brand. Just keep in mind that you need to be quite certain while choosing influencers to enlarge your SEO strategy.
Quality content is preferred by Google for rankings. But keep in mind that quality content alone can’t do it all. Here comes the importance of the EAT principle. EAT stands for expertise, authoritativeness, and trustworthiness.
Branded SEO is quite crucial for business success. In 2020, SEO shifted to branding and authority; and this trend will continue in the coming years. The more popular and legal your brand is, the higher will be your ranking on Google. Thus, toil hard to establish a positive brand reputation.