You saw all those effective, visually-attractive websites, and you were surprised they were built with WordPress. Don’t be! As far as content management systems go, WordPress is one of the best possible solutions. It’s user-friendly enough for anyone to build a great website, even without experience in coding. However, the quality and success of your website depend on your efforts to make it perfect. Search engine optimization is one of the most important factors to consider. But that’s a complex strategy that not everyone understands. Some of the recommended practices are outdated, so you need to know what to avoid. Are you wondering about the SEO practices that will make a positive difference to your website in 2021? Let’s make a list.
Fine-Tune Permalinks : Each of your blog posts has a permalink. It’s the URL of the particular page. You might think that your visitors don’t pay too much attention to the address bar; they land on your page and that’s all they are interested in. However, the permalink leaves a lot of space for search engine optimization, which you should take advantage of.
WordPress gives you a default permalink for the pages you publish. It’s convenient to go with the flaw of default settings, but it’s not the most you can do. The system enables you to adjust the permalink. To enable the option, follow this simple procedure:
What’s the ideal content length for a successful SEO strategy? The opinions are divided. Most of the analytical research suggests that long-form content of over 2,000 words ranks better on search engines. However, you’ll also find many shorter pieces that rank high in google’s results. Instead of being guided by some rules on content length, you should determine what’s right for your website. Your chosen keywords will make a difference in this aspect. As always, you’ll choose keywords to target in your strategy. You can use a website rank checker to see what type of content ranks high in search engine results for those particular keywords.
But you can also use common sense: if it’s a simple question, you want to answer it in a few paragraphs. If it’s a more complex issue, you’ll write a longer post and you’ll include more keywords in it. Whenever you’re planning the content’s length based on competitor research, think: “How can I provide better solutions?” Approach the posts from a reader’s point of view. If you think that they are boring and repetitive, they would be better in a shorter format. If you don’t think that they answer the reader’s question with enough detail, then you should write a more detailed (but not repetitive) post.
The Top SEO Plugins For WordPress work for amateurs and experts in the niche. With the right plugin, you’ll automatically get the analytical data you need, so you’ll know how your posts perform. However, these tools do more than that. They help you optimize meta descriptions and titles, which are crucial for WordPress search engine visibility.
In addition, they will help you choose a primary keyword for each post. You won’t have to develop XML sitemaps, since the plugin will take care of that issue, too.
These are some of the best plugins regarding SEO for WordPress:
It doesn’t matter what SEO strategies and how many of them you use; they will all fail if the quality of your content is not good. High-quality content is one of the universal WordPress SEO tips, which are still important for 2021. We’re not focusing only on grammar and style when talking about high-quality writing. There are a few standards to meet:
Speed is an important ranking factor. Google appreciates user experience, and users require speed. Slow page loading times are directly connected with bounce-off rates.
There are a few things you can do to improve the loading speed of your pages:
Some of these tasks may be too complex for beginners. You might need to require an expert or follow a detailed WordPress SEO tutorial for each one.
SEO trends in 2021 will be all about high-quality content, direct solutions for the readers, and website speed. In essence, we’re continuing to follow the trend that’s been going on for years: an improved user experience. Search engines are getting smarter by the day. They figure out how to recommend content that users would like the most. That’s the question you should ask before developing new pages: what would my readers want to see?