Though we live in the era of social media popularity, emails still are very important for any business. They allow you to send messages to your clients for free. Some users hardly use emails for personal purposes today. They use instant chat messengers or social networks instead. But if you wish to run your business online, you can’t do without emails. So, what are the key benefits of emails?
Email Reduces Time Zone Barriers
When sending an email, you don’t care about the time zone of your contractor. Employees from all over the globe can communicate and discuss project details online. Clients can send their questions regarding the product quality or the services provided.
Email Can Boost Productivity
Business owners can receive emails from their colleagues and automatically forward this information to others. Furthermore, when you discuss all product details via emails, you’ll reduce the number of personal meetings and definitely save your precious time. Besides, you don’t depend on other employees, every person can answer emails when it is convenient for them.
You Can Find Your Target Audience via Emails
If you have an online store, which sells software, you can send emails to your customers about the programs they bought before, their latest updates or the new versions. Besides, you can also inform your clients about new bonuses or discounts. Those users who receive emails on the basis of their personal needs and online preferences are usually more receptive. They will be glad to use your offer! A targeted email list, which you can make with the help of a free email extractor, will help you create a successful email campaign.
Everyone Has an Email Today
That is why it is a fair opportunity to reach more customers. You will hardly find a person today who doesn’t have at least one email account. Furthermore, it is a must-have tool for modern online businesses.
Email is the Key Tool of e-Commerce Businesses
For instance, you need to buy a domain for your website. You simply can’t do that without an email address. Any domain service provider won’t do that because they need to verify you. Besides, you’ll get all the messages in that account. An email address is not an optional tool; it is something you can’t do without today.
Universality
It is understandable that such social networks as Twitter or Facebook are more popular today, but you should keep in mind that the majority of your business partners still consider email to be the main communications tool. Moreover, it is safe to assume that every person has an email address but far from everyone has a Facebook, Twitter, Instagram or Google account.
Besides, people shop online, pay some bills or entertain themselves; they can’t do that if they don’t have an email address. So, your business should keep this in mind. All in all, email is not an obsolete communications tool. It is a must-have rule for any entrepreneur who wants to build his business online!