{"id":10295,"date":"2019-05-22T19:11:34","date_gmt":"2019-05-22T13:41:34","guid":{"rendered":"https:\/\/weblizar.com\/blog\/?p=10295"},"modified":"2025-08-07T16:25:38","modified_gmt":"2025-08-07T10:55:38","slug":"are-your-emails-not-converting-these-could-be-the-3-mistakes-youre-making","status":"publish","type":"post","link":"https:\/\/weblizar.com\/blog\/are-your-emails-not-converting-these-could-be-the-3-mistakes-youre-making\/","title":{"rendered":"Are your emails not converting? These could be the 3 mistakes you&#8217;re making"},"content":{"rendered":"<p>If email is one of the channels you use to establish your brand, way to go. It\u2019s an excellent platform to share your knowledge, start conversations, and expand your influence. But email marketing is more than that \u2013 its primary focus remains to generate conversions. If your emails aren\u2019t converting at the level you expected, you may be making at least one of these mistakes. Keep reading \u2013 they\u2019re easy to fix and we\u2019ll tell you exactly how to do that.<\/p>\n<h4><span style=\"color: #ff6600;\"><b>You don\u2019t pay enough attention to your copy<\/b><\/span><\/h4>\n<p>Think about the last time you were on the fence of buying something. What was it that finally made you click that \u201c<a href=\"https:\/\/wordpress.org\/plugins\/woo-custom-add-to-cart-button\/\">add to cart\u201d button<\/a> or put the product in your <a href=\"https:\/\/wordpress.org\/plugins\/side-cart-woocommerce\/\">shopping basket<\/a>? Chances are, it was a well-written copy. A few lines of text \u2013 or maybe just a few words \u2013 that resonated with you and convinced you it was worth making the purchase.<\/p>\n<p>That\u2019s how copy works: it either makes or breaks your sales. So, if you feel like it needs some improvement, here are three ways to make it more powerful:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">no matter how serious your industry, use a conversational tone. That doesn\u2019t make you less professional, it just helps you better connect with people.<\/li>\n<li style=\"font-weight: 400;\">be concise and laser-focused on your message: cut out any words you can do without and let all your sentences bring home your main idea.<\/li>\n<li style=\"font-weight: 400;\">summarize that main idea in a compelling call-to-action (CTA). This is the most important part of your email copy, the one that gets those people on the fence to click and buy.<\/li>\n<\/ul>\n<p>Even the best content can fall flat if you don\u2019t manage to find the right words to present it. Without great copy, there\u2019s no <a href=\"https:\/\/weblizar.com\/blog\/best-website-marketing-strategy-to-boost-conversions\/\">marketing<\/a>. So, take an honest look at your emails to see how you can maximize the power of your words.<\/p>\n<h4><span style=\"color: #ff6600;\"><b>You use a messy email list<\/b><\/span><\/h4>\n<p>Let\u2019s say you got your email ready \u2013 your template looks beautiful and you\u2019re so happy with your copy. You hit \u201csend\u201d and all you get in return is a bunch of bounces. If your bounce rate is higher than 2% &#8211; 3%, you may also hear from your <a href=\"https:\/\/weblizar.com\/measure-email-marketing-performance\">Email Service<\/a> Provider (ESP), and it\u2019s not going to be good news. Many ESPs will suspend you until you clean your list.<\/p>\n<p>Keeping invalid, abuse or temporary addresses in your database doesn\u2019t do you any good. In fact, it hurts your sender reputation and your deliverability. The messier your list is, the fewer people will receive your campaigns. And when you think about how easy this problem is to fix, it makes you wonder why you haven\u2019t fixed it already.<\/p>\n<p>How?<\/p>\n<p>By using an <a href=\"https:\/\/www.zerobounce.net\/\">email validation<\/a> system to prune off those invalid addresses, along with spam traps, catch-alls, abuse, and disposable emails. They\u2019re all sabotaging your conversions.<\/p>\n<p>Here are two ways in which you can employ an email validation service:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>in bulk:<\/b> most of these services don\u2019t require any download, so you can just run your list through the system and get it back clean<\/li>\n<li style=\"font-weight: 400;\"><b>in real time:<\/b> once you pick the right service, you receive an email validation API key that you can install on your signup forms.<\/li>\n<\/ul>\n<h4><span style=\"color: #ff6600;\"><b>You don\u2019t A\/B test<\/b><\/span><\/h4>\n<p>You probably hear a lot about A\/B testing in <a href=\"https:\/\/weblizar.com\/blog\/email-marketing-tips-tricks\/\">email marketing<\/a> and for good reason. It\u2019s a practice that gives businesses a real chance to improve by painting a clear picture of their performance.<\/p>\n<p>How can you implement it? By creating two versions of the same email and paying attention to your metrics (open, click-through and conversion rates) to see which one performs better.<\/p>\n<p>What can you A\/B\/ test in your email campaigns? Everything! Your subject lines, CTAs, fonts, and colors, even the tone of your voice. There\u2019s one thing you have to keep in mind, though: make sure you don\u2019t test several elements simultaneously. Experiment with one at a time and allow your campaigns to reach their true engagement potential. Gather and study the metrics in a couple of weeks. Some people won\u2019t open your emails right away, so when it comes to A\/B testing, don\u2019t do it in a rush.<\/p>\n<p>Depending on the size of your list, you can deploy an A\/B test by splitting your list in half and emailing the subscribers variations of your content. If you want to get into more detail, you can run a test by segmenting your list based on:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong><span style=\"color: #ff6600;\">location<\/span><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><span style=\"color: #ff6600;\">gender<\/span><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><span style=\"color: #ff6600;\">purchase history<\/span><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><span style=\"color: #ff6600;\">shopping behavior<\/span><\/strong><\/li>\n<\/ul>\n<p>The results will speak for themselves: you\u2019ll know exactly how your emails need to look and sound to increase conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If email is one of the channels you use to establish your brand, way to go. It\u2019s an excellent platform to share your knowledge, start conversations, and expand your influence. But email marketing is more than that \u2013 its primary focus remains to generate conversions. If your emails aren\u2019t converting at the level you expected,<\/p>\n","protected":false},"author":7,"featured_media":10301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1706,1909],"tags":[1940,1939],"class_list":["post-10295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-email-in-business-communication","tag-email-mistakes","tag-emails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are your emails not converting? These could be the 3 mistakes you&#039;re making - Weblizar Blog<\/title>\n<meta name=\"description\" content=\"If email is one of the channels you use to establish your brand, way to go. It\u2019s an excellent platform to share your knowledge, emails\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weblizar.com\/blog\/are-your-emails-not-converting-these-could-be-the-3-mistakes-youre-making\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are your emails not converting? These could be the 3 mistakes you&#039;re making - Weblizar Blog\" \/>\n<meta property=\"og:description\" content=\"If email is one of the channels you use to establish your brand, way to go. It\u2019s an excellent platform to share your knowledge, emails\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weblizar.com\/blog\/are-your-emails-not-converting-these-could-be-the-3-mistakes-youre-making\/\" \/>\n<meta property=\"og:site_name\" content=\"Weblizar Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/weblizarwp\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-22T13:41:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T10:55:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/weblizar.com\/blog\/wp-content\/uploads\/2019\/05\/Are-your-emails-not-converting-These-could-be-the-3-mistakes-youre-making.jpg?fit=900%2C556&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"surbhi shringi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@weblizar\" \/>\n<meta name=\"twitter:site\" content=\"@weblizar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"surbhi shringi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are your emails not converting? 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