Content Marketing has always been on the shinier side of the paper where marketing strategies are building up. To stay trendy, you need to follow public’s demand and keep it on top as content is king and public is king of the kings.<\/p>\n
Today, we will be discussing some of the predictive content marketing trends for 2017 year.<\/p>\n
According to some of the industry experts,\u00a02017 might prove\u00a0to be bit\u00a0challenging for the marketers.<\/p>\n
\u201cIn 2017, content marketing is going to be even more challenging than it is today.\u201d<\/p>\n
Rand Fishkin, founder and\u00a0wizard of Moz<\/p>\n
<\/p>\n
\u201cThere\u2019ll be fewer winners with much bigger jackpots.\u201d<\/p>\n
Larry Kim, founder of Wordstream<\/p><\/blockquote>\n
1.\u00a0Better Creativity Better Branding<\/h3>\n
Content marketing has always been about blogging, ebooks or any other type of written content that can generate more email subscribers for the brand. These strategies continue to command, but brands will need to be more creative with their content\u2019s formats to break through\u00a0the cage.<\/strong><\/p>\n
Visual content<\/a>\u00a0will become more important and will carry more weight since search engines are getting better day by day at crawling and analyzing images to determine what your site is all about.<\/p>\n
Gif lovers will be happy. I am certainly one of them.<\/p>\n
2.\u00a0Content Will Be More Niche<\/h3>\n
With more competition into the already filled pool of content marketing in 2017, things are bound to get competitive and hard. Start giving more value to the tiniest possible things that you ignored previously as these little tiny bits together will become your supportive hand.<\/p>\n
For example, rather than writing a blog post about \u201chow to attract customers online,\u201d you\u2019re better off writing about \u201chow to attract returning customers through Facebook Ads.\u201d Writing about an over-discussed topic won’t help you in gaining the limelight, rather you will be standing among the rest. To stand out of the rest, discuss what possibly can be your niche. Ask yourself, Why should people read your post instead of thousands of others? Think like your niche audience and carve out more of that knowledge hole to serve the best.<\/p>\n
3. All Hail Supreme Commander – Video<\/h3>\n
Without any doubt, the video is going to be the next big thing as it has already shown it’s powerful presence in the previous year. According to Syndacast,\u00a074\u00a0percent<\/a>\u00a0of all traffic will be video in 2017.<\/strong><\/p>\n
Social video platforms<\/a> like Facebook are already into the game and they are optimizing feeds to improve their user’s experience. Having more videos also improves SEO, as Google\u2014which owns\u00a0YouTube<\/a>\u2014favors them in search results. Wait, first complete reading and then get ready with your camera’s to film.<\/p>\n
4. Traditional Marketing Will Be Outperformed By Content Marketing<\/h3>\n
This is a more known fact that brands are spending more on content marketing than advertising. This trend\u00a0will prevail in 2017 as well.<\/p>\n
In fact, Sam from HubSpot predicts that this trend will lead publications that generate leads with content marketing to buy out those monetizing with ads<\/strong>.\u00a0Content marketing is more cost-effective<\/a> than it’s counterparts, such as ads\u00a0and companies are preferring to allocate more money on content marketing to value themselves up.<\/p>\n
Phew! my job is still gonna be with me.<\/p>\n
5.\u00a0Consistency Will Be Vital in Engaging Your Audience<\/h3>\n
Content marketers know the secret behind acquisition but retention is not the thing they ver much focus on.\u00a0In 2017, this secret ingredient will be mixed will our content niche and brands will be more aware of building growth from their existing customer slot rather than following “just acquire them” trend. Measuring daily or weekly active users to ensure consistent engagement until conversion is one the key recipe.Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.<\/p>\n
Likeways instead of just reading this blog post,\u00a0you should engage, subscribe, and keep coming back for more lovely blogs. I know you all liked this blog post and you will be coming for more. I can totally rely on you guys !<\/p>\n
So that’s all folks!<\/p>\n
The little and the big hidden secrets those are going to conquer 2017 as far as content marketing is concerned. Try and test it, comment below for any niche query and you’ll be answered for sure.<\/p>\n
If you are looking how to create a better infographic<\/a>, read this post or read out about WordPress Trends in 2017<\/a>.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Content Marketing has always been on the shinier side of the paper where marketing strategies are building up. To stay trendy, you need to follow public’s demand and keep it on top as content is king and public is king of the kings. Today, we will be discussing some of the predictive content marketing trends<\/p>\n","protected":false},"author":5,"featured_media":4381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[176],"tags":[232,233,234,235],"class_list":["post-4380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-updates","tag-content-marketing","tag-content-marketing-in-2017","tag-content-marketing-tips-and-tricks","tag-learn-content-marketing"],"yoast_head":"\n
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