{"id":6861,"date":"2017-11-13T12:54:58","date_gmt":"2017-11-13T12:54:58","guid":{"rendered":"https:\/\/weblizar.com\/blog\/?p=6861"},"modified":"2017-11-13T12:54:58","modified_gmt":"2017-11-13T12:54:58","slug":"comprehensive-content-key-get-better-ctr","status":"publish","type":"post","link":"https:\/\/weblizar.com\/blog\/comprehensive-content-key-get-better-ctr\/","title":{"rendered":"Comprehensive Content Is The Key To Get Better CTR"},"content":{"rendered":"<p>In the old days, Google would analyze your page to see how many times you used a specific keyword.<\/p>\n<p>In other words, they focused 100% on your page\u2019s content. So the Google spider would visit your page to check if your keyword appeared in your:<\/p>\n<ul>\n<li>Title tag<\/li>\n<li>URL<\/li>\n<li>Image ALT text<\/li>\n<li>Description tag<\/li>\n<li>H1 tag<\/li>\n<\/ul>\n<p>To be fair, they still look at that stuff. But today\u2019s Google is MUCH smarter than it used to be.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Suggested Post:<\/strong><\/span>\u00a0<a title=\"Why SEO is Important For Your Website?\" href=\"https:\/\/weblizar.com\/blog\/seo-important-website\/\" target=\"_blank\" rel=\"bookmark noopener\">Why SEO is Important For Your Website?<\/a><\/p>\n<p>So instead of only measuring\u00a0<strong>content<\/strong>, they now focus on\u00a0<strong>context<\/strong>.<\/p>\n<p>What do I mean?<\/p>\n<p>Remember: Google\u2019s #1 job is to show their user the BEST result. And in most cases, the \u201cbest\u201d result isn\u2019t a piece of keyword-stuffed content.<\/p>\n<p>Instead,\u00a0<strong>the best pages cover an entire topic in-depth<\/strong>.<\/p>\n<p>With in-depth content, a Google searcher gets everything they need in one place (one stop shopping).<\/p>\n<h2>The Question is, How to Write Better, Comprehensive Content?<\/h2>\n<p>So: how can you write the type of in-depth content that Google wants to see?<\/p>\n<p>First, publish content that\u2019s at least 2,000 words. That way, you can cover everything a Google searcher needs to know about that topic.<\/p>\n<p>In fact, ranking factors study found that longer content (like ultimate guides and long-form blog posts) outranked short articles in Google.<\/p>\n<h2>LSI Keywords are the Real Wild Card<\/h2>\n<p>Once you\u2019ve put the finishing touches on your 2,000-word monster, add LSI keywords to it.<\/p>\n<p>LSI keywords are words and phrases that are strongly associated with your page\u2019s topic.<\/p>\n<p>For example, let\u2019s say that you just published an article about <strong>Digital Marketing<\/strong>.<\/p>\n<p>LSI keywords would be terms like:<\/p>\n<ul>\n<li>online course<\/li>\n<li>online marketing<\/li>\n<li>digital marketing courses<\/li>\n<li>digital marketing trends<\/li>\n<li>digital marketing certification<\/li>\n<\/ul>\n<p>And when Google sees these LSI keywords on your page, they think: \u201cAwesome! This page obviously covers this topic really well.\u201d<\/p>\n<p>How do you find <a href=\"https:\/\/weblizar.com\/blog\/lsi-keywords-important\/\" target=\"_blank\" rel=\"noopener\">LSI keywords<\/a>? Here are three simple ways to find \u2018em:<\/p>\n<p><strong>First<\/strong>, use a nifty free tool called\u00a0<a title=\"Generate LSI keywords with LSI Graph\" href=\"https:\/\/lsigraph.com\/\" target=\"_blank\" rel=\"noopener\">LSI Graph<\/a>.<\/p>\n<p>Just enter your target keyword into the tool, and it\u2019ll show you a bunch of LSI keywords that are associated with that term.<\/p>\n<p>And you&#8217;ll see a lot of LSI keywords popped up in front of you, those keywords are good to be used wherever they make sense in your in-depth article.<\/p>\n<p><strong>Second<\/strong>, use Google. Just search for your target keyword. Then check out the \u201cSearches related to\u2026\u201d section at the bottom of the search results.<\/p>\n<p>The words in bold here are LSI keywords.<\/p>\n<p><strong>Finally<\/strong>, you can hack the\u00a0<a title=\"Hack the Google Keyword Planner for LSI keywords\" href=\"https:\/\/backlinko.com\/google-keyword-planner\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a>\u00a0for LSI keyword ideas. Here\u2019s how:<\/p>\n<p>Pop your keyword into the Google Keyword Planner. And click \u201cGet Ideas\u201d.<\/p>\n<p>Just scan the results and you will find many LSI keywords to fit in your article and make it more perfect.<\/p>\n<p>And just like any other good article, your article will have the chance to get ranked top on SERP and get better reach and visibility but there are few other hacks that we can try to implement to get more clicks and higher CTR to our website.<\/p>\n<h2>Higher CTR = More Related Traffic<\/h2>\n<p>Higher Click-Through-Rate(CTR) indicates that page is being liked by many and certainly allows your page to get a definite boost on SERP&#8217;s by RankBrain.<\/p>\n<p>Nowadays it is really difficult to get better CTR because of this,<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6871 size-full aligncenter\" src=\"https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2017\/11\/google-suggestion.jpg\" alt=\"google suggestion key to get better ctr\" width=\"788\" height=\"384\" srcset=\"https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2017\/11\/google-suggestion.jpg 788w, https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2017\/11\/google-suggestion-300x146.jpg 300w, https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2017\/11\/google-suggestion-768x374.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/p>\n<p>and how to forget deadliest of &#8217;em all,<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6870 size-full\" src=\"https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2017\/11\/google-knowledge-box.jpg\" alt=\"google knowledge box key to get better ctr\" width=\"799\" height=\"391\" srcset=\"https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2017\/11\/google-knowledge-box.jpg 799w, https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2017\/11\/google-knowledge-box-300x147.jpg 300w, https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2017\/11\/google-knowledge-box-768x376.jpg 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/p>\n<p>In fact, one industry study found that\u00a0organic CTR is down 37%\u00a0since 2015.<\/p>\n<p>It\u2019s no secret why: Google is crowding out the organic search results with Answer Boxes, Ads, Carousels, \u201cPeople also ask\u201d sections, and more.<\/p>\n<p>And to stand out, your result needs to scream \u201cclick on me!\u201d\u2026or else it\u2019ll be ignored<\/p>\n<p>Hope you have enjoyed these teenie tiny bits of useful tips. Don&#8217;t forget to read the following blog to get even more useful tips on SEO.\u00a0<a title=\"How SEO is Going to Affect Our Lives in 2018 \u2013 Introduction\" href=\"https:\/\/weblizar.com\/blog\/seo-going-affect-lives-2018-introduction\/\" target=\"_blank\" rel=\"bookmark noopener\">How SEO is Going to Affect Our Lives in 2018 \u2013 Introduction<\/a><\/p>\n<p>This was the first blog in the series of blogs we are covering up to gain more insight on some informative topics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the old days, Google would analyze your page to see how many times you used a specific keyword. In other words, they focused 100% on your page\u2019s content. So the Google spider would visit your page to check if your keyword appeared in your: Title tag URL Image ALT text Description tag H1 tag<\/p>\n","protected":false},"author":6,"featured_media":6883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[176],"tags":[1086,1087,1084,901,1085],"class_list":["post-6861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-updates","tag-comprehensive-content-is-must","tag-content-is-king","tag-how-lsi-keywords-work","tag-lsi-keywords","tag-what-is-comprehensive-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comprehensive Content Is The Key To Get Better CTR - Weblizar Blog<\/title>\n<meta name=\"description\" content=\"In-depth comprehensive content always allows your users to get a better knowledge of topic since it covers detail information and help to get better CTR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weblizar.com\/blog\/comprehensive-content-key-get-better-ctr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprehensive Content Is The Key To Get Better CTR - 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