If you expected your website to generate lots of leads for you and instead you\u2019re watching it flounder, you\u2019re not alone. For any business owner, optimizing\u00a0your website to generate leads, and convert sales, should be a top priority. But\u00a0it\u2019s surprisingly easy to commit these 7 key mistakes \u2013 we see it all the time.<\/p>\n
Take a look at the most common \u2018problem areas\u2019 that are likely to be slowing down your website\u2019s success. Make these changes and start seeing your leads grow!<\/p>\n
Problem Area 1: <\/strong><\/p>\n You\u2019re over-complicating your information<\/strong><\/p>\n Within five seconds your website (or any landing page on your site) should be able to inform your customers that they\u2019re in the right place and that you can help them with what they\u2019re looking for.<\/p>\n This is what your customer wants to know:<\/p>\n And remember, it\u2019s not just your website they\u2019re browsing, it\u2019s all your competitors too. So, if you can\u2019t clearly and quickly communicate how and why they should buy from you, you can be sure your visitors will\u00a0happily buy from a competitor instead.<\/p>\n Problem Area 2: <\/strong><\/p>\n No call to action? Then don\u2019t expect customers to take any action!<\/strong><\/p>\n A call-to-action (CTA) is an image, line of text, or call button that prompts your customer to take an action. This might be to phone you, to register for an event or newsletter, or to purchase. While a good product or offer is critical, your website conversions will often come down to the strength of your call to action. So take a look at your existing site: do you have obvious, easy to access CTAs for your customers?<\/p>\n Problem Area 3: <\/strong><\/p>\n You\u2019re talking about yourself instead of what you can offer the customer<\/strong><\/p>\n Revisit your website and bring the focus back to the customer \u2013 they don\u2019t care about you, they care about value for themselves. Instead of rabbiting on about your business objectives, your long and boring history and what you hope to provide, give your customers a punchy offer. Show them how your offer will meet their needs, and why they should choose you.<\/p>\n Problem Area 4: <\/strong><\/p>\n You haven\u2019t built trust: <\/strong><\/p>\n This might come as a shock, but visitors to your site won\u2019t judge you on prettiness – \u00a0research shows that they\u2019re much more concerned with how trustworthy you seem and whether they\u00a0feel your business can add value to them.<\/p>\n So think about ways that you can clearly convey that your business, product or service can be relied upon. For example:<\/p>\n Problem Area 5: <\/strong><\/p>\n Have you ignored SEO?<\/strong><\/p>\n In a lot of ways, this point should be number one on this list. After all, we know that 93% of online experiences begin with a search engine. And we also know that leads generated through SEO have a much higher opt-in rate than other digital marketing channels. So, no matter how good your website is, if people aren\u2019t finding you-you’re not in the race.<\/p>\n Local SEO and on-site optimization can be an incredibly\u00a0cost-effective form of online marketing for small business. Targeting local terms, such as suburbs, with long-form content (1000+ words) can often help your site reach the first page for search terms\u00a0overnight.<\/p>\n So don\u2019t let SEO be an afterthought: you should view your website as an investment rather than an expense, and SEO is one of the best ways to start investing in getting quality leads.<\/p>\n Problem Area 6:<\/strong><\/p>\n Your website design and content is out of date<\/strong><\/p>\n Lots of websites were originally designed just to give an online presence \u2013 like a detail on a business card so your customers could gather a little more info before calling you back. That\u2019s not the case anymore.<\/p>\n Now, websites are powerful point-of-sale tools where customers expect to be able to seek, find and complete their purchase.<\/p>\n There are major\u00a0benefits in overhauling your website every 2-3 years. You want to make things as easy as possible for your potential customers; keep it up to date with your latest information so that your visitors have everything they need to make their decision.<\/p>\n Besides, your business is or should be, in a constant state of change which means the key messages you\u2019ll need to get across on your website will also need updating too.<\/p>\n Problem Area 7:<\/strong><\/p>\n You\u2019ve forgotten the importance of being mobile friendly <\/strong><\/p>\n Responsive web design is the way in which your website responds when it\u2019s viewed on different devices, i.e. mobile, tablets, desktops. According to Google, you\u2019re likely to lose 61 percent of visitors if your mobile website is difficult to navigate. The flip side of this is that if your users enjoy a positive\u00a0experience with your site, they are\u00a067 percent more likely to convert<\/a>\u00a0and<\/em> tell their friends about it. So which side of that equation do you want your site to be on?<\/p>\n So what are some of the key elements that every website should have:<\/p>\n Remember that your website is the backbone of your digital marketing success. If won\u2019t matter how much you spend on any digital marketing if your website fails to convert.<\/p>\n Even if you have mediocre success you\u2019ll be leaving a tonne of money on the table if you don\u2019t fix these critical elements of your website.<\/p>\n Remember, you don\u2019t need to pay for expensive landing page software if you build your website with conversions and trust in mind.\u00a0 Don\u2019t waste your money by making the mistakes we\u2019ve outlined in this article.<\/p>\n\n
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