{"id":9143,"date":"2018-11-02T16:45:37","date_gmt":"2018-11-02T11:15:37","guid":{"rendered":"https:\/\/weblizar.com\/blog\/?p=9143"},"modified":"2025-08-11T12:22:57","modified_gmt":"2025-08-11T06:52:57","slug":"4-design-hacks-that-skyrocket-your-conversion-rates","status":"publish","type":"post","link":"https:\/\/weblizar.com\/blog\/4-design-hacks-that-skyrocket-your-conversion-rates\/","title":{"rendered":"4 Design Hacks That Will Skyrocket Your Conversion Rates"},"content":{"rendered":"<h2><strong>4\u00a0Design Hacks &#8211;<\/strong><\/h2>\n<p>You\u2019ve got a great looking site that has won rave reviews\u00a0from customers and critics alike.\u00a0Your products are so good that people can\u2019t help but love them. And thanks to your\u00a0marketing, your traffic keeps climbing every month.<\/p>\n<p>But there is a problem: no one takes any action on your site. Visitors drop by, spend minutes\u00a0on the site, and leave without so much as giving you their email address.<br \/>\nThis is the reality of so many websites today. They might boast impeccable design and\u00a0stellar marketing, but their conversion rates remain low because of poor design decisions.<br \/>\nIn this article, I\u2019ll share 4 design tips you can use right away to skyrocket your conversions,\u00a0no matter what niche you\u2019re in.<\/p>\n<h3><strong><span style=\"color: #3366ff;\">1. Make Your CTAs Stand Out<\/span><\/strong><\/h3>\n<p>One of the biggest mistakes you can make in <a href=\"https:\/\/weblizar.com\/blog\/quick-guide-web-design-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">web design<\/a> is to make your CTAs blend into the\u00a0rest of your site. If the CTA doesn\u2019t virtually scream \u201cclick me!\u201d, your visitors will ignore it.<br \/>\nThe trick is to make a CTA that stands out without being distracting. It should be obvious to\u00a0any user that the CTA is clickable. It should also be placed in a highly visible, high cursor\u00a0traffic area on the page.<\/p>\n<p><strong>Here are some things you can do to make your CTAs pop:<\/strong><\/p>\n<ul>\n<li><strong>Contrasting colors:<\/strong> Pick a CTA color that contrasts against the dominant color\u00a0scheme of your web page. If your site color is blue, for instance, pick an orange CTA.\u00a0Since this color is directly opposite blue on the color wheel, it will stand out on a\u00a0page.<\/li>\n<li><strong>Effects:<\/strong> Add subtle effects and elements to the CTA to make it pop. Placing a border, adding an icon, or using a shadow effect can make it clear to visitors that the CTA is clickable. Your goal is to make the CTA appear different from other elements on the page.<\/li>\n<li><strong> Placement:<\/strong> Users shouldn\u2019t have to struggle to find your CTA. Place them in high cursor traffic or high visibility areas of the page, such as above the fold or the navigation menu.<\/li>\n<li><strong>Size:<\/strong> Larger elements on any page attract our attention. Make your CTA slightly larger than non-clickable elements. If you have two buttons side by side and want to emphasize one, make it larger in size.<\/li>\n<\/ul>\n<p>Be careful with making the CTA too prominent. That can make it appear spammy\u00a0(remember those gigantic \u2018download\u2019 buttons on torrent websites?) and discourage clicks.<\/p>\n<p>For example, this CTA on\u00a0Workamajobs uses a blue color and is placed in a high visibility\u00a0area of the page. Notice how it contrasts against the gray of the \u201csign-up\u201d CTA:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9149 size-full\" src=\"https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2018\/11\/imgs.png\" alt=\"img-color\" width=\"664\" height=\"279\" srcset=\"https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2018\/11\/imgs.png 664w, https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2018\/11\/imgs-300x126.png 300w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/p>\n<h3><strong><span style=\"color: #0000ff;\">2. Make Better Use of Colors<\/span><\/strong><\/h3>\n<p>Think of the Coca-Cola brand. Can you visualize it without its familiar bright red color? Do\u00a0you think the brand would have the same punch if it was blue?<br \/>\nNon-designers don\u2019t always realize it, but color plays a massive role in branding and\u00a0conversion rate optimization. Different colors evoke different emotions in people. Blue is\u00a0the color of the sky and has a calming effect on people. It is also a \u201cserious\u201d color. When you\u00a0ask people to make things \u201cbright\u201d color, they\u2019ll seldom choose blue.<\/p>\n<p>(Which is why so many enterprise companies use blue in their logos \u2013 IBM, GE, Samsung, AT&amp;T, WalMart, etc.)<\/p>\n<p>Your goal should be to align your choice of color with your brand. Don\u2019t pick a dull color for\u00a0a youthful brand. And don\u2019t pick bright pink if you\u2019re competing against enterprise B2B\u00a0companies.<\/p>\n<p><strong>Here\u2019s a quick guide of the qualities we associate with different colors:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff0000;\"><strong>Red<\/strong><\/span> is the color of passion, energy, and youth. You\u2019ll frequently find it used in\u00a0youthful brands, especially in food companies. Examples include Kelloggs, Coca-Cola,\u00a0Nintendo.<\/li>\n<li><strong><span style=\"color: #ff99cc;\">Pink<\/span><\/strong> is a feminine color and is associated with love, calmness, and caring. Brands that use it frequently cater to women, such as Cosmopolitan, Victoria\u2019s Secret, etc.<\/li>\n<li><strong><span style=\"color: #008000;\">Green<\/span><\/strong> is the color of plants and thus, is associated with growth, restoration, and the environment. You\u2019ll find that it is often used by brands that want to associate themselves with \u201crestoration\u201d, such as Holiday Inn, Starbucks, The Body Shop, etc.<\/li>\n<li><span style=\"color: #ffcc00;\"><strong>Yellow<\/strong><\/span> is a bright, energetic, and joyful color. You associate it with the sun. Brands that use yellow have an energetic vibe. Think of McDonald\u2019s golden arches or the prancing horse of Ferrari.<\/li>\n<li><strong><span style=\"color: #ff6600;\">Orange\u00a0<\/span><\/strong>like yellow is a color associated with warmth and optimism. Think of brands\u00a0like Harley Davidson, Fanta, and Nickelodeon.<\/li>\n<\/ul>\n<p>Selecting the right colors for your brand can take a lot of thought and contemplation. There are many different color combinations that can be used, like the monochromatic, complementary color scheme, or triadic. Often you will start with the main color, like green, that you prefer and build your color scheme from that. If you need a little assistance in selecting your <a href=\"https:\/\/www.boldwebdesign.com.au\/colour-palettes\/\" target=\"_blank\" rel=\"noopener noreferrer\" saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/boldwebdesign.com.au\/colour-palettes\/&amp;source=gmail&amp;ust=1565094746201000&amp;usg=AFQjCNGqDUZZw3teJ4cgx0Xhyh1JzvyCsQ\">brand color palette<\/a>, there are helpful tools that you can use, like this one created by\u00a0<a href=\"https:\/\/www.boldseo.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\" saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.boldwebdesign.com.au\/&amp;source=gmail&amp;ust=1565094746201000&amp;usg=AFQjCNEFOFr-_jLqY7HK85CCW8rGDh2Xmw\">Bold Web Design<\/a>. It\u00a0displays all of the fortune 500 color palettes, including their secondary and primary colors.<\/p>\n<p>Refer to this image for a quick overview of color psychology and how brands use it:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9148\" src=\"https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2018\/11\/color-300x263.png\" alt=\"color\" width=\"500\" height=\"438\" srcset=\"https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2018\/11\/color-300x263.png 300w, https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2018\/11\/color-768x673.png 768w, https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2018\/11\/color.png 960w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><strong><span style=\"color: #0000ff;\">3. Add Multiple Ways to Opt-In<\/span><\/strong><\/h3>\n<p>Collecting emails but have just one \u201csubscribe\u201d button on your web page?<\/p>\n<p>Then you\u2019re seriously missing a trick.<\/p>\n<p>Collecting subscribers, opt-ins, and other useful info is as much about repetition as it is about\u00a0design. When people see something repeated throughout your website, they\u2019re likely to\u00a0think it is important.<\/p>\n<p>Analyze how you\u2019re using opt-in forms currently. Make a list of every position where the\u00a0form shows up. If it is less than thrice, you\u2019re not repeating the form enough.<\/p>\n<p><strong>Here are some places where you should add your form:<\/strong><\/p>\n<ul>\n<li>On website load as a welcome mat\/pre-roll<\/li>\n<li>Above the navigation menu as a top bar<\/li>\n<li>In the navigation menu<\/li>\n<li>On the homepage in the hero image section<\/li>\n<li>On top of, within, and at the bottom of content pages<\/li>\n<li>In the footer<\/li>\n<li>In a pop-up<\/li>\n<\/ul>\n<p>Pick any three-four locations and use your opt-in form there. While you do run the risk of\u00a0annoying some users, the increase in conversion rates is usually worth it.<\/p>\n<h3><strong><span style=\"color: #0000ff;\">4. Use Social Proof<\/span><\/strong><\/h3>\n<p>You\u2019re traveling through a new city and need to eat breakfast. As you\u2019re driving, you spot\u00a0two breakfast cafes. The first has a long line of people outside it. The other looks more\u00a0deserted than the Sahara.<\/p>\n<p>Which one do you go to?<\/p>\n<p>The first one, of course.<\/p>\n<p>Human beings look to social cues to determine whether something is worth their time. A\u00a0restaurant, business or brand that is well-loved by others (or at least perceived to be well-loved by others) is seen as having the higher value.<\/p>\n<p>In the case of low-information purchases (i.e. where the buyer doesn\u2019t know much about the\u00a0product, nor cares to know more), social proof becomes a powerful way to evaluate offers.\u00a0Anything that appears to be popular will draw your attention.<\/p>\n<p><strong>Try to add social proof on your website by:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/weblizar.com\/enable-cross-origin-resource-sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Sharing<\/a> testimonials from customers. The higher the authority of the customer, the more powerful the testimonial will be (i.e. a celebrity testimonial carries more weight than one from a regular user).<\/li>\n<li>Adding reviews and ratings to products (like Amazon). The more ratings and reviews, the stronger the \u201csocial proof\u201d.<\/li>\n<li>Use social proof from authority by showing a list of authoritative websites you\u2019ve\u00a0been published in or awards you\u2019ve received.<\/li>\n<\/ul>\n<p>For example, <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a> shows a list of prestigious customers on its homepage. This acts as\u00a0strong social proof since Buffer\u2019s customers are likely to respect these organizations:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9146 size-full aligncenter\" src=\"https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2018\/11\/no4.png\" alt=\"website-template4\" width=\"662\" height=\"443\" srcset=\"https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2018\/11\/no4.png 662w, https:\/\/weblizar.com\/blog\/wp-content\/uploads\/2018\/11\/no4-300x201.png 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/p>\n<h3><span style=\"color: #008080;\">Over to You<\/span><\/h3>\n<p>The design isn\u2019t just about making things look good; it is also about meeting a website\u2019s business\u00a0goals. While plenty of <a href=\"https:\/\/weblizar.com\/blog\/9-best-online-logo-makers-in-2024\/\" target=\"_blank\" rel=\"noopener noreferrer\">designers<\/a> can create smashing designs, increasing conversions\u00a0remains a challenge.<\/p>\n<p>Use these four design hacks to get more out of your website. By using social proof, adding\u00a0more opt-ins, and improving your CTAs, you\u2019ll skyrocket your conversion rates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4\u00a0Design Hacks &#8211; You\u2019ve got a great looking site that has won rave reviews\u00a0from customers and critics alike.\u00a0Your products are so good that people can\u2019t help but love them. And thanks to your\u00a0marketing, your traffic keeps climbing every month. But there is a problem: no one takes any action on your site. Visitors drop by,<\/p>\n","protected":false},"author":7,"featured_media":9161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1678],"tags":[],"class_list":["post-9143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Design Hacks That Will Skyrocket Your Conversion Rates - Weblizar Blog<\/title>\n<meta name=\"description\" content=\"You\u2019ve got a great looking site that has won rave reviews\u00a0from customers and critics alike.\u00a0Your products are so good that people. 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