{"id":9403,"date":"2024-12-14T00:01:54","date_gmt":"2024-12-13T18:31:54","guid":{"rendered":"https:\/\/weblizar.com\/blog\/?p=9403"},"modified":"2024-12-14T10:43:10","modified_gmt":"2024-12-14T05:13:10","slug":"huge-impact-digital-having-on-creative","status":"publish","type":"post","link":"https:\/\/weblizar.com\/blog\/huge-impact-digital-having-on-creative\/","title":{"rendered":"The Huge Impact Digital Is Having on Creative"},"content":{"rendered":"<p>Ever wonder what happened to the Mad Men days when creative agencies spent\u00a0countless hours developing a few choice pieces of content. Digital happened, and it has\u00a0transformed the creative landscape in never before seen ways. MDG, a full-service\u00a0advertising agency, put together an infographic, How Digital Has Transformed the Creative\u00a0Landscape, to showcase just how much digital has already revolutionized the creative\u00a0landscape and how those changes are impacting creatives.<\/p>\n<h3><span style=\"color: #333399;\"><strong>1. The Drive for More Formats and More Platforms<\/strong><\/span><\/h3>\n<p>First off, creatives are now having to create content that brands can use to engage with\u00a0audiences on a variety of platforms. With numerous possibilities available for creating\u00a0engaging content, and the demand for multiple formats increasing, creatives are going to\u00a0be creating more of the following very soon:<\/p>\n<ul>\n<li>Short-form videos<\/li>\n<li>Interactive Experiences<\/li>\n<li>External websites<\/li>\n<li>Paid social media<\/li>\n<li>Paid search<\/li>\n<li>Email newsletters<\/li>\n<li>Owned websites<\/li>\n<li>Long-form texts<\/li>\n<li>Images and slideshows<\/li>\n<li>Long-form videos<\/li>\n<li>Organic social media<\/li>\n<li>Organic search<\/li>\n<li>Display advertising<\/li>\n<li>Social posts<\/li>\n<li>Infographic<\/li>\n<\/ul>\n<h3><span style=\"color: #666699;\"><strong>2. Personalization and Programmatic Ad Buying = Increased Demand for\u00a0Creative<\/strong><\/span><\/h3>\n<ul>\n<li>65% of creatives are creating more content than 5 years ago<\/li>\n<li>60% of respondents say they spend more time developing content<\/li>\n<\/ul>\n<p>This demand for more content is being driven by the need for brands to personalize\u00a0creative. When over 70% of creatives agree that it\u2019s important to personalize content,\u00a0specifically around the customer journey, most agencies and brands start to seek out that\u00a0personalized content.<\/p>\n<p>Increasing demand for personalization is also largely influenced by programmatic ad\u00a0buying, which makes it cost effective to target specific audiences. And, if you aren&#8217;t already doing this, you should seriously consider investing. It\u2019s a good, strong signal when\u00a081% of agencies now engage in programmatic buying of <a href=\"https:\/\/weblizar.com\/blog\/incorporate-ar-into-digital-marketing-strategy\/\">digital<\/a> advertising.<\/p>\n<h3><span style=\"color: #666699;\"><strong>3.\u00a0New Data and Digital Tools Translate to Increased Efficiency<\/strong><\/span><\/h3>\n<p>With the influx of data and tools and changes to how content is made and distributed\u00a0taking place, creatives are being tasked with more responsibilities as demand for multi-disciplinary teams grow When compared to five years ago,<\/p>\n<ul>\n<li>28% of creatives spend more time on meetings and administration;<\/li>\n<li>38% spend more time getting approvals and iterating designs; and<\/li>\n<li>40% engage in more collaboration and asset management.<\/li>\n<\/ul>\n<p>Even though creatives are now performing varied activities, new advances in hardware\u00a0and software are making it easier for creatives to <a href=\"https:\/\/weblizar.com\/blog\/computer-programming-web-development\/\">develop<\/a> content that is dynamic and\u00a0fluid. More tools also make collaborating much easier, a big plus for those creating\u00a0content. Compared to five years ago, 69% of creatives are using different tools and 73%\u00a0believe collaborating in increasingly important.<\/p>\n<h3><span style=\"color: #666699;\"><strong>4. AI and Automation Are Increasing Important in the Creative Landscape<\/strong><\/span><\/h3>\n<p>Already, 69% of creatives think their use of AI will increase in the next five years and 45%\u00a0believe that AI will eventually take over some of their responsibilities. Increasingly,\u00a0consumers are searching for dynamic experiences, and AI helps them deliver.<\/p>\n<p>However, AI is not the only star in the room. <a href=\"https:\/\/weblizar.com\/blog\/7-tips-automate-social-media-optimization\/\">Automation<\/a> has rapidly expanded among\u00a0creatives. In fact, just look at the high percentages of creatives using automation to help\u00a0with activities:<\/p>\n<ul>\n<li>46% templates<\/li>\n<li>40% photo\/design retouching<\/li>\n<li>34% file naming<\/li>\n<li>31% style guide implementation<\/li>\n<li>20% smart grids<\/li>\n<li>18% localization<\/li>\n<\/ul>\n<h3><span style=\"color: #666699;\"><strong>5. Creatives Are in High Demand!<\/strong><\/span><\/h3>\n<p>When production moves from artisanship to scale, it can be easy to think that skilled and\u00a0talented people are no longer as necessary as they were before. With creative, this is\u00a0exactly the opposite of what is happening.<\/p>\n<p>Think about this for a moment, people online complete the following actions every minute:<\/p>\n<ul>\n<li>Share 2 million snaps;<\/li>\n<li>Watch 4 million YouTube videos<\/li>\n<li>Post 50 thousand Instagram photos<\/li>\n<li>\u00a0Publish 80 thousand Tumblr posts<\/li>\n<\/ul>\n<p>When you think about the sheer content of creative on the web, it can be easy to see why\u00a0thoughtful pieces win over consumers. In a recent study of Instagram users 13-24 years\u00a0old, the participants made it very clear that they wanted to see posts that featured rich and\u00a0authentic narratives and were artfully presented, thoughtfully composed, beautiful and\u00a0engaging. This is great news for creatives because their expert skills are still very much in\u00a0demand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder what happened to the Mad Men days when creative agencies spent\u00a0countless hours developing a few choice pieces of content. Digital happened, and it has\u00a0transformed the creative landscape in never before seen ways. MDG, a full-service\u00a0advertising agency, put together an infographic, How Digital Has Transformed the Creative\u00a0Landscape, to showcase just how much digital has<\/p>\n","protected":false},"author":7,"featured_media":9408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1690,176],"tags":[1746,1745,1747],"class_list":["post-9403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-digital-updates","tag-digital-impact","tag-huge-impact-digital","tag-huge-impact-digital-is-having-on-creative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Huge Impact Digital Is Having on Creative - Weblizar Blog<\/title>\n<meta name=\"description\" content=\"Ever wonder what happened to the Mad Men days when creative agencies spent\u00a0countless hours developing a few choice pieces of content. impact Digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weblizar.com\/blog\/huge-impact-digital-having-on-creative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Huge Impact Digital Is Having on Creative - 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