YouTube SEO: How To Rank YouTube Videos Higher 2024: All we know is that YouTube is the second biggest search engine on the planet after Google, it generates an estimated 92 billion page views each month which also provides huge traffic to different websites and blogs, and about 35 hours of videos are uploaded every minute.
YouTube also allows you to monetize the content of your videos, if you are getting enough views you can make good money on your YouTube videos.
But uploading a video is not enough to get views on YouTube until you are a big brand or company like a music company or celebrity, we normally create videos like entertaining videos, tutorials, tips, and other niche videos, and upload them to YouTube, these videos also need to be great in quality and should have unique content into it to get fair views.
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Your video is uploaded to YouTube and you are not getting views? Think about why anyone is going to watch your videos or why your video will be found in the search results. YouTube videos also need to be SEO optimized to get ranking into the search results, I assume that you have nice content and you will share and promote your video to get inorganic views.
Here I will talk about how you can get organic traffic to your YouTube videos and how to do smart SEO for better search results, these tips are implemented and tested by myself. I’m a YouTuber and only with 19 videos on my channel but I am getting good views ( avg. 31000 PM) and also fair income every month by targeting countries like the USA and having great video SEO.
YouTube SEO tips to make your YouTube videos searchable
Before I share these tips, you need to understand that YouTube has its algorithm to rank a video. Even if you are buying inorganic YouTube traffic, it will not ensure that you will rank higher organically. One of the known factors in ranking YouTube videos is time.
If a user starts watching your video and quits in the first few seconds, your ranking is most likely to go down. So, I assume you are already working hard on creating compelling YouTube videos and using an eye-catching thumbnail to get more CTR from related and embedded videos. Now, let’s look at some of the most important YouTube SEO tips, which will help you to get more organic visits to your videos.
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1. Title of the video – Use Keywords
The video title is the name of your video by which one can know what is inside your video, having a title that perfectly matches your video content will be very friendly to viewers and also to the YouTube algorithm for SEO, giving the suitable title to your video here are the ways by which you can get SEO optimizes title for video-
A)– Take advantage of the search engine auto-complete feature, if your video is about something that you think people will search on Google like tech tutorials, then use the auto-complete feature of Google
B)- If your video content is something that you think people can search it on YouTube like a music video or live tutorials then take advantage of YouTube’s autocomplete feature.
2. Description of the video.
Write a description of your video content, The first 2-3 lines matter a lot to rank your video high in search engines, give a short description in 2-3 lines that cover the theme of your video and what is going to be inside the video. you can also use search engine auto-complete keyword phrases as your description. If the searched keyword matches the first 2 lines of your video description then the video will get a higher ranking.
3. Name your file before uploading.
You have created and edited your video and it is ready to upload on YouTube, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4, naming your video file as your focused keyword tells the search engine that what can be inside your video, Search engines cannot look inside video content this is the file name which tells search algorithm that what your video is about to.
Having a video file name as your video title helps search engines to easily index video and it gets a higher ranking. So put your targeted keyword into the video file name.
4. Use the closed caption (CC) feature in your video on YouTube.
Use the closed caption feature of YouTube, this will show your text over the video which helps the viewer to understand your video narration and can be translated into different languages, upload a transcript of the video, actually transcript contains the text of what was said in the video, youtube’s new algorithm automatically convert your voice into a transcript which makes easier to activate it or you can also write closed caption if your video doesn’t contain voice.
5. Tagging & Keyword research into YouTube videos.
Tags are another important way to get a ranking in YouTube searches, here are a few tips to put tags in your video
- List specific tags first:- Write your main keyword first, doing this will put weight in algorithms.
- List general tags:- Write general and matching keywords (Example- If your main keyword is “Shoutmeloud” then general tags can be “Blogging tips”, “Harsh Agrawal”,” WordPress help”, like something ).
You can use the Tubebuddy tool which helps you find the right tags to be used with your video. It also shows your ranking for a particular keyword. This tool is used by many pro-YouTubers & is highly recommended for your YouTube channel as well.
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6. Keyword Research for Youtube Videos.
Getting keyword ideas is one of the important parts of SEO, If you cannot think of all possible keywords to include in your video, here I’m using the Google Display Planner tool to get keyword ideas Google has two such tools Keyword Planner and Display Planner, I recommend you to use Display Planner in order to get relevant keywords.
Display Planner not only gives you a huge number of keywords but also provides insight into searched keywords, download these ad group ideas as an Excel file and include this keyword and phrase into your tags, title, and description.
Having the same targeted keyword in the video title, description, and tag will surprisingly index and rank your videos in search engines.
By the end, it’s up to you to create compelling and interesting YouTube videos. Especially when you are working on tutorial videos, you should focus on a target audience, and prepare your script targeting that audience.
Ensure that you ask your viewers to like and share your videos on your favorite social networking sites. Another good YouTube SEO tip for bloggers is to, embed your videos within a blog post, as it will help you to get more views.
I religiously follow all the above SEO tips for my uploaded YouTube videos, and I recommend you do the same. If you know of any other SEO tricks for YouTube, feel free to share them with us via comments. Don’t forget to share these useful resources with other YouTubers on your Facebook and Google Plus profiles.
Conclusion: Youtube SEO
YouTube SEO is crucial for anyone aiming to elevate their video content in 2024. The strategies discussed, from optimizing video titles and descriptions to engaging with viewers through comments, form a comprehensive approach to enhancing video visibility and ranking.
Staying abreast of YouTube’s algorithm changes and trends is essential for sustained success. By implementing these proven SEO techniques, content creators can increase their videos’ discovery ability, attract a broader audience, and ultimately climb up YouTube’s search rankings.