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Category: SEO

Artificial Intelligence Transformed SEO

Posted on by Danish Ansari

On October 2015,  Google confirmed using Rankbrain (a search engine algorithm that was powered by an AI) for their search engine. Search experience for a common user changed very much after that, and it became more difficult for SEO experts to work and to rank their clients site on top and that’s how artificial intelligence transformed SEO.

It even became difficult for companies to rank their own products on their search engines,

web-analytics-artificial-intelligence-transformed-seo

Look how below Google Analytics is ranking when we searched for web analytics on Google Search.

Lets us look at another example,

bing-analytics-artificial-intelligence-transformed-seo

So, this is how Bing is reacting when searched for webmaster tools, beating google webmaster in the rankings has became tough for bing analytics on Bing Search.

There are generally three different classifications of artificial intelligence:

  1. Artificial Narrow Intelligence (ANI): This is like AI for one particular thing (e.g. beating the world champion in chess).
  2. Artificial General Intelligence (AGI): This is when the AI can perform all things. Once an AI can perform like a human, we consider it AGI.
  3. Artificial Superintelligence (ASI): AI on a much higher level for all things (e.g. beyond the capabilities of a single human).

So how to tackle Artificial Intelligence Transformed SEO?

Knowing that Artificial Intelligence is shifting the search engine marketers world is one thing. Knowing what to do about it is another. So here’s what to do to beat (or win at) Artificial Intelligence and search rankings.

Keywords Need to Be Analyzed Independently

In the past, when there was a big change in rankings, analysts would evaluate which types of websites were affected and then declare that Google’s latest algorithm change was due to content quality, backlink profiles, or whatever else. But thanks to RankBrain, these generic SEO declarations are no longer accurate. Why? Because RankBrain uses a different combination of core algorithms depending on each specific query. For one keyword, RankBrain might decide the META title is the most important clue to pay attention to, while another query may call for more emphasis on backlinks. Therefore, ranking factor analysis now requires you to review only the history for keyword-specific searches.

Niche Sites Are the Key to Correct Classification

Another impressive ability of RankBrain is to evaluate which sites are considered good and bad within a specific industry. The artificial intelligence studies the layout, settings, features, content, etc. for each industry and essentially makes the good sites a template in which to compare all other sites in that vertical. For example, it knows that WebMd is a reputable site in the health industry, so when it detects a site similarly laid out with similar keywords, it may assume that that site is also high quality.

What this means for you is that you need to study and try to emulate (in your unique way) the sites that are highly regarded in your industry. This also means that generic sites can be easily misclassified. If it’s not clear to RankBrain what your site is about, it might associate you with a spammy site in one industry instead of a high-quality one in another. To avoid this, keep your site niche.

Backlink Profiles Are Being Automatically Classified

Just like RankBrain is creating layout templates within industries, it is also evaluating the backlink profiles. The artificial intelligence algorithm evaluates what other sites the company is receiving backlinks from, so it considers links from these sources as good-quality links. For example, let’s say it has determined a high-ranking website that sells shoes receives backlinks from sites about sports, fashion, and even health. It determines that this is that industry’s linking neighborhood.

So now let’s say you also have a shoe ecommerce website and you want to improve its SEO. Luckily, you have a friend in the auto industry who is willing to give you some backlinks. But when RankBrain evaluates your site and sees these links, it will realize that other reputable shoe sites don’t have links from auto sites, and it will assume your links are spammy. Yes, even if you went about it the correct way and they are, in fact, perfectly legit. So even if you do have connections outside of your related industries, skip the backlinks. It could do more harm than good now that artificial intelligence is involved.

Artificial intelligence is continually changing SEO. While some aspects are great, some can make it more challenging. Essentially, there are no more loopholes. If you do things the correct way, paying attention to the high-ranking sites in your industry, you have nothing to worry about.

Rounding Up :

In a nut-shell, employing the SEO practices that are a class apart you can change the optimization of the search engines to reap nothing but the best out of the Google’s ANI RankBrain algorithm to boost website rankings for a satisfied client experience.

Don’t forget to read How To Use Social SEO To Increase Website Ranking and How To Improve SEO In 2017.

And of course how can we forget WordPress in 2017 – Trends To Be Followed

Top 10 Ways To Get More Views On YouTube Videos

Posted on by Danish Ansari

Everyone is obsessed by the biggest video sharing platform YouTube and fewer of them knows the original strength of YouTube as far as marketing your business is concerned. There are fewer ways to get more views on YouTube videos and we are going to talk about them in this blog post.

With over a billion unique YouTube visitors per month, there is a large potential audience for every uploaded video. Whether it’s a video of someone performing a prank or a video for some product launch or promotion, YouTube is the go-to platform for video consumption or to get more views on YouTube videos..

With a whole new lot of YouTube stars on the rise, it is definitely a platform to be considered by everyone looking for some online marketing and publicity.

How To Get More Views On YouTube Videos?

#1 Look Out For Engaging Content

It should go without saying, but you need to create content that is engaging, informative, and entertaining. Make sure it stays that way for the entire duration of the video. Losing the hook in the middle will cost you a lot of viewers.

Content that works the best is content that is either entertaining or informative. The content that really works the best is content that is entertaining AND informative. This is pretty standard with any kind of content marketing, but in particular, videos that inform and entertain are usually the most successful.

Specifically, you should be uploading a combination of burst and evergreen videos. Burst videos will be all the rage for a limited time, getting you instant hits, but will fade away as time passes by.

Evergreen videos are the ones that will get you archived views and will remain relevant irrespective of time. Ideally, if possible, you should try to create mostly evergreen content.

If you fear the wrath of the camera, you can try publishing ‘Screencasts‘. You can still make screencasts entertaining and informative.

Whatever you do, before you hit the publish button, make sure your videos are highly engaging and will be of value to your audience to get more views on YouTube videos.

#2 Upload More Frequent

Now this is easier said than done, but you cannot ignore its validity. The main reason someone subscribes to a channel is because they love the work of the publisher and wants to see more of their videos.

YouTube subscribers usually do not like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be able to keep up with your subscribers’ demands to get more views on YouTube videos.

Consistency is the key to developing a long-lasting relationship with your subscribers.

Release your videos in a timely, recurring, and structured fashion. Try to publish one video per week… or at least one or two per month.

Stick to your schedule and do not upload videos off of this schedule. This will hurt your reputation. It’s like watching your favorite TV series; a new episode comes out according to a regular schedule. This consistency helps you stay engaged as a viewer and get more views on YouTube videos.

#3 Set No To More Than 5 Minute Video

Although YouTube is home to many detailed, in-depth reviews and other such lengthy content, the high converting videos are the ones which are optimized for less than 5 minutes in length.

Comscore reported in January 2014 that the average length of most YouTube videos was around 4.4 minutes. For content creators who are getting started, this is the golden number.

Follow this number until a following is built.

Once you have a good following, you can experiment with video length and see what your audience’s reaction is.

Keep it short, simple, informative, entertaining, and under 5 minutes.

It is a tough challenge, but it’s worth your efforts.

#4 Use Intro And Outro For Your Video

Your YouTube intro and outro not only helps in branding, it will make your video more entertaining.

Having an intro and outro will serve your brand and offer your video a sense of professionalism. It’s like the opening theme song of a TV show.

Moreover, an attractive intro will ensure that your viewers stay glued to the rest of the video.

#5 Optimized Video Descriptions

Coming back to the SEO aspect of YouTube videos, the video description is not to be neglected.

The description will not only let your videos be found in search engines, they’ll also give potential viewers an idea of what your video is about.

But don’t overdo it. Having a very detailed description makes no sense because only the first few lines of your description show up when the video is initially loaded.

Again, like the title, you should use your keyword in the description, and again, don’t overdo it. Don’t think you’re outsmarting the search engine by adding in your keyword 17 times. Doing this will actually hurt your chances of showing up in searches.

Keep it natural and authentic.

#6 Make Proper Use Of Annotations

‘Call to action’ annotations are those annoying popups in the video (which can be a blessing for the YouTube creators). If used in a proper way, you can get more subscribers by making your visitors click them during the video.

Many YouTubers have reported increased channel subscriptions with these annotations added to their videos.

A simple link created for subscribing to the channel can be placed as a call to action in your video.

If you’re using a graphic to add a call to action, you can liven it up with a call to action annotation.

If done in an unobtrusive way, you will see your channel subscriptions grow. 

But again, the key here is not to be annoying. Users will not subscribe if your only reason for making videos is to get more people to subscribe.

Do it smartly, and it will pay off.

#7 Finish Off In Style

Whatever the nature of your videos, make sure you end your videos on a high note.

Just like the last dialogue before the curtain falls, make sure you end your videos in a memorable fashion.

Ask your audience for a subscription and a like if they liked the video. Tell them to check out your website. Give them your phone number and ask them to call you (…Certainly that’s not recommended).

Whatever you do, remember:

  • If you never ask, the answer will always be no.

End your videos on a note of confidence and let your audience know that you appreciate their viewership.

Create a tail slate, or a brand-like outro with a standard banner and “subscribe” annotations across all of your videos.

End your videos with a smile and keep your visitors eager for more to get more views on youtube videos.

#8 Never Sail On YouTube Boat Alone

Collaborating on YouTube has become pretty common recently among top content creators.

Why?

Because collaboration benefits everyone.

It’ll be good for you, for your collaborators, and for the audience.

The creative process is a constructive one, and seeing other YouTubers as your competitors will only impede your progress, leaving you languishing and loathing others’ successes.

Try to reach out to similar users in your field and ask them out for an opportunity to work together on something interesting.

You’ll be able to connect to a new audience, your collaborator will be able to connect to a new audience, and your viewers will love all of this extra value they’re getting.

It’s a win-win-win.

#9 Award Your Subscribers With Some Freebies Or Unique Stuff

Who doesn’t love giveaways?

Offer your audience something in return for all of their engagement on your YouTube channel.

A free giveaway or video contest will reward your current followers, and will help lure in new followers.

You can give away anything you want:

  • A new tech gadget.
  • A branded t-shirt.
  • A hosting subscription.
  • A new car…!

Whatever it is, your audience will love the chance at getting something for free, and they will tell all of their friends about it (especially if the prize is really good). This is not only free promotion, it’s free viral promotion.

For a really big giveaway, many YouTube hosts require users to follow all of their social media profiles to enter into the contest.

It’s best if the thing you’re giving away is related to your niche, but even if it’s not, your audience will still love getting something for free.

#10 Start Promoting Video On Cross-Platforms ASAP(As Soon As you Post it)

In this age of social media, being present and active on multiple social platforms is a pre-requisite for being alive.

If you’re trying to build a brand, being discoverable is a must. You need to be active on many major social media platforms.

You should at least have a profile on Facebook, Twitter, and Google Plus. But you can always opt for other ones like Pinterest, Instagram, SnapChat, and all of the others… If being on too many social media platforms sounds like a logistical nightmare, you can use an auto-scheduling app like Buffer to help you stay organized and on a regular posting schedule.

You can also try Facebook Ads and Google Ads to promote yourself further on the web (I’d recommend trying Facebook Ads before Google Ads). You can also try tools like Pay with a tweet that lets users pay for a product with a tweet.

This is how successful brands are built. By being visible on many places around the web, you set yourself up as an omniscient presence.

Hope the above stated tips will work for you, I am not saying doing them alone will give you more views as there are tons of other ways as well but yes, doing them will increase the views you are getting until now.

Also read about our two latest plugins Pinterest Feed Pro and Appointment Scheduler Pro.

How To Use Social SEO To Increase Website Ranking

Posted on by Danish Ansari

Most of the people are familiar with the term SEO or search engine optimization and are using social media in their daily life for posting pictures, updating status or liking or commenting on some posts. But it’s unlikely they have heard about Social SEO. What if both are combined together to create a magical effect which will increase your website’s rank on SERP organically.

Yes, this magical wand exists and the name is Social SEO.

What is Social SEO?

Social SEO is a logical term which elaborates as the use of social media to enhance SEO of your website. In short, the crossover of social media and SEO is known as Social SEO. Not many people are used to how SEO for any site works but everyone majorly knows how social media platform works and how it has the power to make you famous overnight, and that goes with SEO too as everything you share, comment or like on social media is being over watched by the search engines and they are considering these social signals as one important ranking factor for your site.

You can get good rankings by paying no attention at all to social SEO, but you can’t rank your business’s website through social SEO alone. So then why bother with social SEO, if it’s not essential? Because positive social activity around your website makes it easier/faster to rank your site in search engines – directly through the authority that search engines give to Likes, Tweets, and Google +1s, and indirectly through exposing your content to a wider audience, some of whom will link to it from their own sites.

Social SEO isn’t a separate branch of SEO and it won’t soon be replacing traditional SEO, but social signals are becoming increasingly integrated into search engine’s algorithms. Social signals aren’t as important as backlinks, and they won’t be for a long time, if at all, but backlinks aside, social signals are about as important as anything else. Over the course of the last year or two the question is no longer “do social signals have an effect on website rankings?” but rather “how much of an effect are they having?”.

No one has an accurate answer to that question as no search engine has made public that information. But it does a carry weight to rank your website higher and there is no second thought to that. The importance of social SEO has been steadily increasing and is highly likely to continue increasing in importance too.

Things To Consider For Social SEO

Create content that is highly shareable with others,
Make sure it is easy for people to spread your content,
Set-up a company page/account on Facebook, Twitter, and Google+,
Communicate with people through your social media accounts,
Share every piece of knowledge you can, whether it is yours or someone else’s.

If these things are done correctly, you’ll certainly see hike in the following,

Facebook likes and shares your website gets,
People following your Twitter account,
Tweets by authority users that mention your website,
Google +1s your website receives,
Google+ circles you’re in,
Positive reviews left on your Google+ page.

and without any doubt, these positive social signals will increase your search engine rankings for the keywords that your business is targeting.

Keep an eye over your competitor as if your competitor is doing more than building backlinks, then certainly you should start making your social signals stronger as it will give you an added advantage over your competitor. Since now only backlinks aren’t going to give you the world. To rank much higher, you have to keep Social SEO as part of your SEO strategy apart from your traditional SEO.If your competitors aren’t involved socially online then whilst it lessens the need for you to get involved, it presents a good opportunity for you gain an advantage over them.

Hope you had enjoyed this blog post on Social SEO. Keep Reading and Sharing!

Also, have you read about How To Write Articles on LinkedIn Pulse or Promote Your Business On Twitter?

And don’t forget to check our newly launched plugin to take your appointments efficiently Appointment Scheduler Pro.

 

 

Ecommerce Trends For WordPress

Posted on by Danish Ansari

” Data from the National Retail Federation shows that many consumers no longer find it necessary or appealing to shop in physical stores. The trade group’s consumer survey found that 108.5 million people shopped Black Friday deals online while 99 million went to stores. “

E-commerce industry has grown like a raging fire in the jungle and has spread all over the world conquering the majority of the purchasing options that people have these days. In past few years, physical shopping has vanished from the market and e-com has taken its place as for why anybody will bother to go out in hot summers or chilling winters or rawness monsoon for if that matters. Everybody wants to stay in their comfort zone, clicking two clicks here and there and you are done.

Lookin at what stats has to say in the last couple of years, it is not tough to say that e-com industry will continue to grow at the same pace or maybe more since now everyone now prefers online shopping over the physical shopping.

As a developer, you know that if a site has to be popular and wanted to be in the mainstream, it has to adapt new changes as fast as possible. But surveying market, knowing what people are liking most and how to promote your business is not what a developer do for a living.

So, we will break down the ecommerce trends for wordpress in the following blog post, so that anyone and everyone who are trying to make an e-com site will have the knowledge to built a better online store.

Ecommerce Trends To Watch Out For in 2017

According to research conducted by BigCommerce, 80% of people in the U.S. make purchases online at least once a month. While the majority of people shop on large marketplace websites like Amazon, roughly 30 to 40% also make purchases from web stores, independent boutiques, and category-specific e-retailers.

Nobody can deny the fact that nowadays, online shoppers are spending more time researching about best online deals, coupons, brands and much more. Now, this is your duty to help your clients making more business out of their site by optimizing their site accordingly.

Start by looking at the major marketplace websites. When they establish a groundbreaking new way to accomplish something, that’s usually a good tip-off that you’re looking at an e-commerce trend in the making.

And as we know, or many of you have guessed it until now, WordPress gave us the leisure to study what our visitors looking for/searching/need desperately and then adding all into your website. So, let’s take a glimpse of how ecommerce trends for WordPress are going to workout in 2017.

1. Mobile First

Everybody knows the value of a mobile responsive website as it allows you to increase your reach since Google, Bing, Yahoo, and all other major search engines prefer a responsive website to be served in front of their users for any niche query. So, making a mobile responsive website is a must or you can directly go for WordPress mobile responsive themes, which can save you from the hassle.

Mobile-first implies that your strategy primarily revolves around the experience of mobile users. Even if your site’s statistics tell you that more purchases are made via desktop computers or in-store, don’t be fooled. Mobile plays a big role in search and, eventually, conversions. As more online retailers become savvy to the roadblocks keeping mobile visitors from converting, we’ll see that role expand even further.

2. Conversational Commerce

“Conversational commerce” is a phrase that’s recently entered the business lexicon and it’s one that marketers and business owners need to pay closer attention to.

While mobile push notifications are not a new concept, what with everyone from the local froyo shop to your physician sending them, it’s only a matter of time before this catches on for websites. This is especially important for e-commerce companies that benefit from sending key milestone notifications to their customers. Notifications for:

  • An abandoned shopping cart,
  • A completed purchase,
  • A delivery that’s on its way,
  • A special one-day sale,
  • And more.

As of right now, these messages are mainly sent from websites to visitors’ emails. WordPress plugins and third-party CRMs have already done a good job of automating this. But, in 2017, conversational commerce is expected to expand into text messaging as well.

3. Content Marketing

Ecommerce companies are surely in the business of selling merchandise online but the products they are promoting have other competitors in the market.

According to crowdtap, people trust user-generated content 50% more than any other kind of media. So, if your client wants to draw traffic away from the competition, content creation may be one way to get a leg up on them.

If you develop websites for e-retailers looking to expand their business this year, this is an especially important point to be aware of. Sure, you can optimize their product pages for search, but it’s just as important to equip WordPress with tools that will enable them to create content.

Learn content marketing trends for 2017.

4. Social Media Engagement

The use of social media to promote business whether it is e-com or any other type of business can’t be ignored or can’t be taken lightly. While marketers will tell businesses to keep their eyes on social and to build a presence within those channels, it’s the developer’s duty to bolster those efforts using WordPress.

Think of your client’s e-com site like a well-planned city blueprint. All roads are running parallel or perpendicular to each other. When any of the roads is cut or blocked, we need to create a pathway to divert traffic from that road to a running road. WordPress website should work the same as it has proper link buttons, social buttons or like or comment tabs but those should be clear to user.

5. Build Your Trust and Your List Too

Customers are now shifting their gears and take time to generate that trust factors over the company or retailer. According to one study, “55% of consumers trust customer photos more than brand-created photos”. Other studies have noted consumers’ growing reliance on online reviews and customer ratings to tell them whether or not to trust a brand or their product.

Then how can e-commerce companies can take benefit from this? It is not sufficient enough to claim that ” we have the best product in the market “. Now, customers want trust builders that they can see through their own eyes.

6. Consider Convenience

Last few couple of years have seen a lot of change as far as technology is concerned and that change has evolved in the form of smartphones, apps or cloud based technologies that made our lives much easier. While it would be more easier to blame millennials who needs everything in a convenient way, it would be more right to say that they are the first generation to have all the available tools to make it a reality.

Previously, it was sufficient for a user if a site was loading quickly and popping all the results faster but to make it more convenient, nowadays user is looking for more of the options such as faster checkout, easy payment options, quicker shipping and much more. Well that was beyond our imagination few years back but now if you have to win, this is the trick.

In all honesty, all of that stuff you do to optimize a website’s performance is non-negotiable at this point. Visitors already expect that. What they want now is for you to make their shopping experience faster/easier/cheaper for them.

7. Personalize User Experience

As we were discussing in the previous point that technology has advance so much that there’s no secret behind why we are seeing an ad on Facebook or some other social media platform for something that we just saw on Amazon or just viewed on Flipkart. You are not the only one who knows the secret ingredient behind how these stats are being recorded. Your user understands this very well, too, and it’s this understanding that’s led them to expect something in exchange for giving you access to that data.

This is why personalization is an expectation now—and it’s one that e-commerce companies, in particular, have a duty to fulfill.

Finishing off, I would like to add up that e-commerce trends coming to the forefront of our discussions this year. In the past years, the actual focus was to make your site ” responsive ” in design or using ” high-resolution image sliders “. But now it is quite clear for web developers that apart from making a site they will have another task and that is to build the site in a better way.

Thank you for reading the blog post, generally lengthy blog posts are the meaningful ones. 😛

Also if you haven’t read about our Email Marketing Blog Posts,

Measure Your Email Marketing Performance

Email Marketing Tips and Tricks

Grow Your Business With Email Marketing

Read them here.

Also check out our free woo commerce ready wordpress themes to give that extra boost to your business.

Tips To Improve Your Alexa Global Rank

Posted on by Danish Ansari

Alexa is very popular among the bloggers as it is considered to be criteria to judge of how authentic or popular your website is?

A few years back it isn’t the case as nobody knew what alexa is or how it works. But now the internet is flooded with so many websites and the competition has grown so fast that now everybody is in the race. So, apart from doing your regular things like posting a blog, sharing a thing or two or tutoring people with some “how to……” content, you need to think out of the box and put that little extra effort that is needed to boost your rankings.

Before taking a deep knowledge of some tips to improve your alexa global rank, let us learn what alexa actually is.

What is Alexa?

According to Alexa,

Your Alexa Rank is an estimate of how popular your site is relative to all other sites.

Source – Alexa Blog

Alexa is a Web Information Company, they rank the website on many factors like traffic. Alexa rank is updated daily.

How Alexa Works?

Alexa.com was found in 1996 and they collected data for ranking a website through a toolbar called Alexa Toolbar which integrates with your browser and tracks your browser activity.

Is Alexa Important As Far As SEO is Concerned?

Many SEO specialists, including me, suggest not to consider Alexa rank when you do SEO for your website as it is just a metric which pretty much determines on the traffic you are getting through alexa toolbar installed people as it is the only way alexa can know your traffic.

Well, there is one more thing to it. If you have purchased a pro edition of alexa, you need to certify your site’s metric in order to make alexa record the amount of traffic you are getting.( Of course, this one’s for the pro version which many aren’t using).

But,

There are many metrics like Page Rank, Domain Authority available on The Internet, So why should we focus on boosting our Alexa Rank?

Answer to it is,

Many advertisers (not Google Adsense) focus on Alexa rank for advertising on your website.

So it’s Important to get lesser Alexa rank for every webmaster who depends pretty much on advertising for their payout.

Now, since we have learned what alexa is, how it works and is it worth working for alexa, let see some tips to improve your alexa global rank.

How to Improve Alexa Rank

Let’s check the article below to find the best tips to improve your alexa global rank.

First and Foremost and let’s say the most important of them all is,

1. Install Alexa Toolbar

alexa-toolbar-weblizar-rank

Alexa toolbar sends yours hits to Alexa servers to get your required website Alexa rank.

After installing Alexa toolbar, when you visit your site, Alexa toolbar will consider a hit and send it back to your site’s traffic tracking data that Alexa is monitoring to give your site a rank.

It’s dramatically increasing your website ranking if your site is below 1 million like 30 lacs or 50 lacs.

Install Alexa Toolbar from your favorite browser, as the browser you are using more will help to maintain the records for you.

2. Install Alexa Widget

Installing Alexa Toolbar really helps to increase your website ranking.

But, the biggest problem is,

All clicks or hits on your site aren’t generated by you and unfortunately not every visitor visiting your site will have Alexa toolbar installed on its browser, and many visitors visit your site through smartphones as well.

Alexa is smart enough to track visits on your website but isn’t it helpful for us if we help Alexa to track hits on our site? Certainly, this is one of the best tips to improve your alexa global rank.

For this situation, use Alexa widget on your site.

Alexa widget works like an Alexa toolbar installed in your website visitor and every hit make changes your site ranking quickly.

Add the code below in your Website’s footer but make sure it is on the homepage as most of the people land on your homepage first. Replace www.weblizar.com with your website name.

<a href="http://www.alexa.com/siteinfo/www.weblizar.com"><script type='text/javascript' src='http://xslt.alexa.com/site_stats/js/s/a?url=www.weblizar.com'></script></a>

3. Content is King

I have mentioned it in my previous blogs and will say it again. Undoubtedly, unique content is the key to success. If your content is unique, authentic and trustworthy, your site will get more traffic for sure.

Search Engines loves unique and new content, and they prioritize content based on their freshness and uniqueness.

When you write unique content on some topics, Google makes sure to give you top spot on their page for related queries.

Most of the traffic comes from search engines first page and if your article is found on the first page then it is bound to drive a lot of traffic to your website and this will help to increase your Alexa global rank as well as your country rank too.

4. Contribute Content Regularly

Writing regularly helps to increase your blog rank up quickly.

Do you love dead blogs?

No,

So think if your blog does not update regularly, how will you get the decent amount of traffic which is needed to give you overall alexa rank a boost.

Tip: Write at least 2 to 3 post weekly with fresh and unique content and check how fast Alexa rank increases. Make sure to do a little survey of people are actually searching before you start writing your blog as this will give you a head start of what to write about. You can use Google Keyword Planner for that.

5. Share on Social Media

Everyone’s now connected to the internet through social media.

Many users are only limited to Facebook or Twitter to get the best news or results.

Try to share your content on social media as it is the biggest traffic mine in the world where you can dig traffic depending on the efforts you are applying. Make sure you are not spamming unnecessarily as you can get banned from various pages or groups for spamming your content.

Set up Facebook, Twitter and Google+ page for your website.

Also, submit your site to StumbleUpon, Digg, and Reddit.

Try to write emotional, questionable content which is hard for people to not share on social media.

Is Alexa ranking still important in 2017?

If you want to impress your visitor then it matters and alexa helps you to identify popularity of your competitor website as you can check any website’s limited stats through Alexa.

Conclusion

The above-stated methods worked for me and they should work for you as well.

Although there are many other ways to boost your alexa but these are certainly the best tips to improve your alexa global rank.

Comment if you have any doubts and I’ll be more than happy to answer your niche queries.

Also if you haven’t checked how to setup Google Accelerated Mobile Pages(AMP) on your website, check it out.

And some tips to get quick approval for Google Adsense.

How To Setup Google AMP On Your Website

Posted on by Danish Ansari

Are you looking to setup Google AMP on your WordPress website? Accelerated Mobile Pages or AMP is a process to make your website load faster on mobile devices. Loading speed is an important factor in SEO and can divert heavy traffic to your website if done properly.

Now, let’s first learn what Google AMP is and how can it help our website ranking up and then how to setup Google AMP on your website.

 

What is Google AMP?

Google AMP stands for Accelerated Mobile Pages. It is an open source initiative backed by giants like Google and Twitter. The main aim of AMP’s to make web pages load faster on mobile devices to make the user experience better.

For many mobile users, reading on the web is a tedious job as for most of the web pages, loading time is too high. Most content rich pages take several seconds to load despite all efforts taken by site owners to speed up their website.

google-amp

Accelerated Mobile Pages or AMP very limited HTML and Javascript. This allows the web page to be saved on Google AMP cache. Google can then serve this cached version to users instantly when they click on your link in the search results which helps your site to load faster and thus rank higher in search engines.

Accelerated Mobile Pages are platform-agnostic and can be used by any app, browser, or web viewer. Currently, it is used by Google, Twitter, LinkedIn, Reddit, and others.

 

Advantages and Disadvantages of Google AMP (Accelerated Mobile Pages)

According to yo SEO experts, AMP’s help you rank higher since you are improving one of the most priority factors of SEO, that is your site loading speed. It also helps to stabilize your user experience for the people who are accessing your website through slow internet connections.

AMP uses the limited set of HTML, JavaScript, and CSS, which means you cannot add certain plugins and features to our AMP version. This limits your ability to add subscriber forms, facebook like boxes, and other dynamic scripts.

While Google AMP supports Google Analytics, it does not support many other analytics platforms. Same goes for advertising options which are limited to select few advertising platforms.

Despite all the limitations caused, Google is still approaching AMP pages by giving them a boost in mobile search.

If significant chunk of your traffic comes from mobile searches, then you may benefit from adding AMP support to improve and maintain your SEO.

 

How To Setup Google AMP On Your Website

Now you are all set to make your web pages AMP compatible. Firstly, you have to install a plugin AMP by Automattic Inc. and activate it.

After activation, you can move to Appearance » AMP page to see how your site looks on mobile devices using AMP.

amp-plugin-settings

You can now customize the header background and text color on this page. The header background color you choose will remain same for the links.

The plugin will also use your site’s icon or logo if your theme supports it.

Just save all the changes you have made to see the effect taking place.

You can now visit any single post on your website and add /amp/ at the end of the URL. Like this:

https://example.com/2017/01/new-blog-post/amp/

This will show you an AMP version of the url.

plugin-amp-mobile-preview

Now, when you’ll check the source code of your original page, you can see this syntax in your HTML:

<link rel="amphtml" href="http://example.com/2016/10/my-blog-post/amp/" />

This line tells search engines and other AMP consuming apps/services where to visit for the AMP version of the page.

 

Troubleshooting:

Fewer times, we have seen a 404 on AMP version of the web page, so if face the same problem, here’s what you have to do:

You need to visit Settings » Permalinks page in your WP admin panel and look out for “Save Changes” button and click on it. Be cautious and don’t click anywhere else apart from save changes button as this will refresh all your permalinks structure so that your web page become accessible again.

 

More Customization for Your Accelerated Mobile Pages

TheWordPresspress plugin that we used has very less customization options, so if you are one among them who loves to play with customization of website, you have to take help of some more plugins which will provide you the freedom to try and test your AMP web pages.

If you are already using Yoast SEO, then you need to install and activate the Glue for Yoast SEO & AMP.

It is an add-on plugin for Yoast SEO and AMP plugins. Upon activation, you need to visit SEO » AMP page to configure plugin settings.

amp-glue-yoast-seo-plugin

This plugin permits you to enable or disable AMP support for all other post types or pages.

On the design tab, you can customize with all available designs and colors. You can also upload a logo and a default header image which will be used when a post does not have its own featured image.

yoast-amp-design-tab

Onto the Analytics tab, you can add your Google Analytics code to enable your AMP page tracking.

Always press save once you are done with your changes.

You can find so many other plugins which can help you add related posts, footer widgets, and even social media icons to your AMP pages, it’s just you have to dedicate some time to find those plugins.

However, you need to make sure to validate your AMP pages after you install any add-on plugins.

We hope this article, helped you learn how to set up google amp on your website.

You can also check tips to improve your SEO in 2017 or how to increase conversion on your website.

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Follow our channel on YouTube to find out exciting video’s which help you with your WordPress mission.

How To Improve SEO In 2017

Posted on by Danish Ansari

Just like any other new year, it’s the right time to evaluate your SEO strategies according to the changes new year has come along with. This isn’t going to be any complicated, but still small little things in SEO world can show us disastrous results and who knows where your traffic is going when you are not doing things right. Ahhmmm maybe your competitor.

New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek the best ways to boost your SEO presence to improve authority, value, and ranking.

Well, let’s see some suggestions that you might find useful to know how to improve SEO in 2017.

Add More Value To Your Content

Everyone who is using the internet and has little knowledge about SEO knows the importance of content. As we say in our industry,

content-is-king

So, it is really important to add more value to your content keeping in mind that it should maintain relevancy with your niche customer group.

It never was about publishing unique content but also about knowing your audience well and the queries or solutions they are looking for currently. This will make sure that you rank on top in search engines as the present day query of your audience is what you are publishing about and practicing these steps daily.

Some more steps to add more value to your content,Dig deep into your existing content and find if anything is according to the present needs of your audience.

Dig deep into your existing content and find if anything is according to the present needs of your audience.

Investigate well about your audience’s niche queries before answering them as you don’t want to be hitting darts in dark.

The best policy to beat your opponent is perfect timing and suitable content, make sure you are mixing them both perfectly.

Do not hesitate to expand your niche area, provided that you’re still useful for your target audience.

Ease The Surfing Experience

web-surfing

For many of you who doesn’t know, the user experience is considered critical for SEO.

In fact, user experience starts even before the user visits your site and according to Forrester, 93% of online experiences start with a search.

Thus, it is more important to double check these tweaks to ensure a smooth browsing experience of your user,

Test your site’s link and fix the broken links to minimize the error pages or the duplicate content

Both user’s and search engine should be appealed by your content for effective readability and crawlability.

You should consider your user’s navigation as one of the top priorities. From menu structure to cross-linking of your pages and the page’s design should be built according to your user’s navigation as this might prove to be disastrous at the end if not taken care of. You can take help of User Flow in Analytics to know your audience’s navigation path.

You should maintain your site’s page speed, as it is one of the crucial properties that could affect your SEO badly. You can take help from Google’s Page Speed Insights and Mobile-Friendly Test.

AMP’s (Accelerated Mobile Pages) is the new trend that google is implementing from last year November to increase it’s mobile user experience. So this is definitely one thing you should consider for your SEO strategy in 2017.

Take More Time To Write Your Content

As we have already faced this in 2016 that the authenticity of your actual content is more important than it’s optimization.

There’s no need to spend more time on the optimization if your content is not appealing enough for your audience.

a-man-writing-on-keywboard

You should monitor the keywords, the user engagement to any particular topic and of course the user flow to find out what users are really expecting out of your page.
Think out of the box to expand your content’s reach and make sure you always think as a reader rather as a search engine.

Ask yourself, are the topics and the structure appealing to my target audience?

Remember, the combination of seamless user engagement with quality content can have a very positive impact on your SEO rankings.

Visual Content is The New Trend

Yup, you heard it right, visual content is definitely the new trend. It manages to enhance text in the best possible way (or even to replace it) and it certainly can affect SEO.
We strive so much for the other things that we majorly tend to forget how visual content should still be optimized for search engines, but luckily it only takes a few minutes to boost its SEO performance.

Titles should be relevant and according to the search trend

Don’t forget to add alt text, metadata, and keywords

Reduce file size as it will make your server heavy

Create a video transcript to facilitate your content’s discovery from search engines

Consider the idea of hosting the video to your own site, not just Youtube

Be different, add personality and make your visual content shareable

 

Keep An Eye On Your Online Footmarks

Your online presence goes way beyond your site. Every time we try a new social platform to expand our online presence, we tend to forget after some time to update it or even to use it as there are many platforms on the internet.

digital-footprint

It’s certainly a great idea to experiment with new platforms to promote your presence, but make sure you keep them up-to-date even if you stop using them.

For example, let’s say you create a Google+ page, but you’re not using it anymore (or you tend to forget to share your content there). Make sure all the details there on the page is up-to-date and a user can easily find your business by visiting your page.

Here’s a new task for your calendar in 2017, create a spreadsheet that monitors your online presence and check once a month that the information is up-to-date.
You never know how useful this may turn out to be!

Hope you have enjoyed the blog post, try and implement these strategies and let us know what impact has it done on your website as far as SEO is concerned.

Also, if you haven’t read about Few Tips For WordPress Site Owners to assist SEO or Top 10 Most Common SEO Mistakes, read about them.
How is WordPress going to change: WordPress in 2017 – Trends To Be Followed

Few Tips For WordPress Site Owners to assist SEO

Posted on by Danish Ansari

Are you building a new WordPress site for your blog or your Business and now struggling with the optimization of the website, then you can relate with this,

wordpress-site-tips-seo-weblizar

For you, we have few recommended tips for all WordPress site owners to keep things in place as far as SEO is concerned.

1. Site Speed

Site speed is one out of the many vital factors which affect ranking in search engines. Fast loading websites can easily outrank slower sites. While you are consuming a lot of time refining your content policy, spare some from that time to increase your site speed.

Make sure your WordPress site loads fast. You can check your site speed on tools like Google Page Speed and Pingdom.

 

2. Use of Cache Plugins and CDN’s

It is recommended that you should use a caching plugin for your WordPress website. We suggest using W3 Total Cache or WP Super Cache. To give your site more speed and even more boost, you can set up a CDN ( Content Delivery Network ) service to work along with your caching plugin. On this website and on all our other websites, we use MaxCDN (Now known as Stackpath). It hugely increases our page load course.

 

3. Optimize your Images

You should upload optimized images only. Images can affect your site’s speed and by optimizing them you can significantly grow your site’s performance. We recommend you try SEO Images Optimizer with all the features of the plugin explained.

 

4. Check your Web Hosting

Last but not the least, if any of these tips aren’t improving your page speed, then its most likely your web host’s fault. You need to move to a better WordPress hosting provider. We recommend using Siteground because they have fully optimized servers to run WordPress sites.

 

Hope you enjoyed these tips, try and implement and comment if you need any help.

Also if you are looking some factors for considering a good theme for your WordPress website, Read this.

Or you can check 15 Best HTML WordPress Templates.

Top 10 Most Common SEO Mistakes

Posted on by Danish Ansari

Optimizing your website and weblog is an important part of your content promoting strategy. whereas SEO is an ever changing field, it stays on top of marketers’ agendas because it is a powerful way to bring footfalls to your company’s outlets and to direct them towards your sales funnel.

SEO strategies are perpetually evolving because of search engines’ developments and users’ dynamic views. it is not that simple to remain on top of the foremost booming optimization techniques, with several businesses falling into the lure of incorrectly doing SEO, rather than seeing large traffic and increasing conversion rates, the results are quite different.

There are some common SEO mistakes that are almost unavoidable. Testing optimization approaches is also tough since you can’t verify your strategies in real-time since search engines’ rules are getting arduous to predict.

While the optimization field is ever-evolving, some practices are proving effective, whereas others are harmful at the end of the day. Let’s review the top 10 common SEO mistakes you must avoid making sure your business online presence can bring the required results to match your efforts.

Let’s talk about our top 10 most common seo mistakes.

1. Selection of Keywords

The key to optimization are the keywords that you wish your website to rank for on search engines. However, are you selecting the correct ones?

Keyword-Selection-Weblizar

One of the most common mistakes in choosing keywords is ignoring the priority of search engines and users for long-tail keywords. Whereas you would possibly define your product and services in a very certain manner, it’s more necessary to know what words your potential customers would use to reach to them. Generally, the terms you think are correct may possibly mean something completely different for others, or may be too generic. In either case, you’ll be optimizing for all the incorrect keywords.

It’s best to try and do your background analysis carefully before you begin the optimization. Using tools just like the Google AdWords KeywordPlanner, Google Trends, SEMrush , AHREFS and Moz Keyword explorer will facilitate vastly in putting your finger on the tip of trending and adequate keywords.

2. How to Stuff your Keywords

You might assume using your target keywords in each and every sentence of your content would boost your rankings online. This strategy isn’t much but a myth. In fact, exaggerating your chosen keywords is registered as spammy by search engines, which implies it badly hurts your SEO performance.

That’s why keyword ‘stuffing,’ or overusing your supposed keywords, isn’t crucial to your SEO success. Such an approach would create your content unnatural and useless for its meant audience. In fact, Google is using a special linguistics search known as Latent Semantic Indexing (LSI). This program will identify your content’s subject without the necessity for stuffing your content with repetitions of your target keywords.

3. Posting Content Unrelated to your Keywords

Another common snare in SEO optimization is generating content that’s not really concerning your keywords. The matter of fact is that you simply need to rank for a particular keyword, but you fail to focus the text on your target topic. Search engines like Google make it sure to serve their users with the most relevant content for their search terms. Thus, if your content doesn’t answer user needs, it won’t rank well.

This error is usually a result of making an attempt to suit a couple of entirely different topics among a single piece of content, making low-quality work only for the sake of including keywords or optimizing for many keywords in one article. Your primary goal ought to be to provide content that really corresponds to the queries and needs of your audience, as well as using the correct search terms. Then search engines are going to be able to trace your content as resemble the keyword you’re optimizing for.

4. Content is King

This next ordinary mistake is expounded to the standard of your content. While duplicating lines was a normal practice back in the days, now search engines punish this approach. Repetition and copying content is seen as a spammy method and is extremely downcast.

content-is-king-weblizar-blog

Duplicate and slim content merely don’t work. Rather than scratching off the copy from different places or using the software system that alters the content into a brand new form, it’s worth investing in making original and purposeful texts. This is often the only way to ensure your website doesn’t get downgraded and pushed within the back of search results.

5. Don’t Forget Title Tags and Meta Tags

Optimizing your content doesn’t end once you contain a target keyword in your post. Title tags and meta descriptions are essential components of SEO that should not be overlooked. Skipping them directly means to decrease the potential of your content. These optimizing factors are taken into account by search engines once crawling your online property, thus if properly done, they’ll improve the appearance of your content.

Another technical aspect that content marketers generally skip is encoding image tags to all the images. The alt tags of the visuals you cover in your content are vital, as they’re another sign of how you’re targeting articles. Search bots cannot see the images – however, they’ll scan the alt tags and add this info in the manner they index your pages.

6. Backlinks

To get the most out from SEO, content marketers these days should know this that the quality of external links included in content is much more necessary than their quantity. That’s why it’s better to make sure you are linking to relevant, well-ranking and good PR websites with solid online reputation – not simply any website. It’s also helpful to link back to sites that have connected to you, as this brings back traffic later on.

Another dangerous practice when it includes links is using useless anchor text. This wastes valuable SEO opportunities because the anchor texts signify to the reader and to look bots what the link is regarding about and the way it will be beneficial to users. Thus, avoid using ‘click here’ as an anchor text and ensure you pick for a range of anchor texts, and not using a similar text over and over again that will be seen as spammy.

7. Keep your Internal Links on the Grid

There is also another common mistake once including internal links that you really should look out for. Typically, it’s essential to assume your top-performing pages and think about injecting links to them in your content. This is often a way to provide them visibility and make further traction. But ensure you don’t comprise internal links only for the sake of arranging them in a piece of writing if they don’t match the topic and focus of the composition.

As with keyword stuffing, it’s crucial to observe out and not exaggerate internal linking. If the content and links appear unnatural, the work will not be appreciated by your target customers. it might not be favorably treated by search engines either because it is seen as a dishonest practice.

8. Mobile-Friendly Experience should be Maintained

SEO isn’t solely about content and keywords. It’s also regarding the condition of your website, significantly its performance on mobile devices, that are users first priority these days. Google and all other search engines will recognize once your website isn’t mobile-friendly.

If you haven’t thought of a sleek mobile experience for your audience, your grade on search engines will be jeopardized. A similar concept goes for load speed, as it is also an important factor as far as search engines are concerned. You shouldn’t be shocked if a slow website results in lower SERP. You can use online tools like Pingdom and GT Metrix to research where the speed issues come from and the way to repair them.

9. Increase Social Media Power with the help of Influencers

Optimization contains a social dimension also. After you are distributing your content on social media, one among your main purpose is to induce the awareness of users who have a major online influence. This indicates that their content gets noticed by each your readers and by search engines. That’s why it’s vital to make a connection with such ‘power users’ and to use their reliability to market your content.

Another side of this can be submitting your blog posts or website promo to social sites like Digg, Reddit, or Quora while not having a power user. It’s abundantly easier to create noise about your content once the user sharing it has plausibility on that network. Building link and doing structured reach via influencers is an essential part of your optimization plan.

10. Analytics is the key to ” Repeating Success “

Last but not least, the sole way to understand if your SEO optimization and content efforts work are to trace their growth. Several marketers would ignore the numbers, however, this is often a heavy set of mistake. setting up and frequently reviewing your analytics is crucial for your optimization results.

Google Analytics and Google Webmaster Tools are simply two of the most amazing tools you can use to calculate and acquire a summary of your website’s performance. With their help, you’ll be able to see how your optimization is functioning for numerous types of content and using various ways you’re attempting to reach out to your targetted audience.

Search engine optimization is a crucial part of any content promoting strategy these days. While you can notice lots of recommendation online, creating a variety of typical SEO mistakes is kind of common. Instead, it’s better to urge well acquainted with the challenges that others have experienced and avoided them in your promoting efforts. These ten errors have evidenced quite widespread so that they are currently easier to recognize before you make them.

Hope you had learned a lot of the top 10 most common SEO mistakes,

Meanwhile, you can also check out to some of the useful WordPress Plugin that ensures your image is SEO friendly or a Responsive Image Slider to show your photographs.

More Plugins.

Read about how you can boost your video rankings on search engines or Most Googled terms of 2016.