The SEO environment is constantly shifting, as Google’s algorithm never stays the same. As an entrepreneur, digital marketer, or small businessman, it is your duty to align your website’s optimization with the latest SEO trends.
Nevertheless, there are some factors that never change. Domain authority is one of the SEO elements that has always been a critical factor that influences the way Google perceives your content, products, and services.
If you’re wondering how to increase domain authority, you’ve come to the right place. In today’s post, I’m going to showcase 10 simple steps to take your domain’s authority ranking to the next level.
Pick a Relevant Domain Name
The name of your domain is more important than you may think. Ideally, your domain name should include a keyword that represents your brand’s proposition. If your brand offers expert help with dissertation writing, your domain name should include words like “academic”, “dissertation”, or “writing”.
Make sure that your domain name is easy to remember and easy to spell. If you can’t find a proper domain name, consider buying an old one from a reputable website flipping platforms
Perform On-Page SEO Optimization
On-page optimization is essential because it allows the search engines to categorize your website’s relevance. Create relevant meta-titles, meta-descriptions, and image alt tags.
Consider developing a sidebar section where you can link more posts. Use semantic keywords throughout your content and keep your permalinks short and relevant.
Develop Quality Content that Attracts Backlinks
Before you start writing a piece of content, think about the topic’s “backlinking potential”. If you were to link another article, what would be the elements that would make you do it?
Generally, you’ll want to write unique content. It should be comprehensive, easy-to-read, and extremely helpful. Ultimate guides, how-to type of posts, and list articles do great!
Create an Effective Interlinking Structure
An effective interlinking structure allows your website visitors to discover relevant and useful solutions that you (and not others) can provide.
Additionally, when you place links to other relevant content from your site, the user will spend more time on your platform. That is an important factor that counts when it comes to domain authority and page rankings.
Remove Irrelevant Links and Fix the Broken Ones
First of all, you need to acknowledge what is a good domain authority score. Tools like Ahrefs and Moz Rank Checker will help you do that. If you want to improve your own domain’s authority, you need to link to websites that are reputable and trusted by Google. If you provide links to low authority ones, Google will automatically “punish” you.
Additionally, make sure that you leverage content marketing tools to discover broken links within your content. Fix everything you find in order to keep your backlinking profile “healthy”.
Ensure that You Have a Mobile-Friendly Site
If a few years ago mobile-friendly websites were a trend, nowadays they are a huge necessity. Most of today’s internet users are using phones to access social channels. If they discover your website by using their mobile device and your site isn’t responsive, not only that you’ll lose prospective customers but you’ll also be penalized by Google.
Improve Your Brand’s Authority
The value of your website is defined by the quality of your content. You need to stand out from the crowd by creating content that is going to draw a lot of attention. Also, by constantly (and meaningfully) engaging with your prospects on social channels, your brand will start to be perceived as an authority in the field.
That will not only improve your domain authority but will also help you generate more backlinks.
Make Your Pages Load Fast
Page loading speed is another critical factor that you need to “take care of” in order to improve your domain’s authority. The explanation is simple: Google rewards authority to the websites that retain users on their pages for longer periods of time.
If your pages load slowly, your traffic will seek solutions in other places. This will immediately increase your “bounce rate”, a performance metric that Google constantly assesses in order to tell if your website provides relevance to its users.
Develop a Strong Social Presence
Developing a strong social media presence is key when it comes to improving your domain authority. Search engines are paying attention to the “social signals” that every website receives. If your content is constantly liked, commented, and shared on social networks, your domain authority will immediately improve.
Be Consistent
As I have optimized an argumentative essay topics mill service, I’ve realized that the most important strategy in SEO is simply consistency. If you’re constantly working on your SEO strategy, you will no longer have to stress your mind on how to build domain authority. Why? Because Google appreciates and rewards brands that are treating the SEO process seriously and without interruption.
Takeaways
How to increase domain authority? Follow the steps that I have outlined in this post and pay attention to your rankings. This is a process, not a result. Cultivate patience while consistently upgrading your website’s performance. Test, measure, and optimize your results on an everyday basis and you’ll soon witness search engine rankings success.