Public Relations (PR) works as a bridge between an organization and its clients. They continuously work towards creating and maintaining a good reputation of the organization in front of people. They possess strong communication skills and interact with the public through media releases or public relations programs. In a nutshell, Public Relations acts as a spokesperson of the organization. Public Relations jobs pay well and have countless opportunities to climb the career ladder. If you pursue MBA in public relations, the velocity of your success rate doubles.
A quick look at the history of Public Relations
In 1889, industrialist George Westinghouse established the first public relations department to publicize his project. But the term ‘public relations’ was first used in the yearbook of Railway Literature in 1897. However, the American businessman Edward Bernays is referred to as the father of public relations. Around the 1920s , Bernays came to the limelight for his ground-breaking campaigns.
Master’s in business administration in Public Relations is a two-year full-time postgraduate degree program focusing on the methods and strategies governments or organizations choose to form a relationship with the public and broader society. The program helps students to learn effective communication skills to influence individuals and shape societies. A student who opts for this course also learns about ethical obligations.
If you are wondering how to make a rewarding career in Public Relations, follow the steps given below in the article.
Kick-start your career in the field: After completing your program, you can join various firms or enterprises. You can also join the government sector. The significant jobs in PR are Branding, Corporate Communications, Media Planning, Advertising, and Market Research.
Public Relations is one of the most in-demand jobs and pays a better remuneration. If you are looking for a rewarding career, apply to the course today!