6 easy steps to make a career in Public Relations

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Public Relations (PR) works as a bridge between an organization and its clients. They continuously work towards creating and maintaining a good reputation of the organization in front of people. They possess strong communication skills and interact with the public through media releases or public relations programs. In a nutshell, Public Relations acts as a spokesperson of the organization. Public Relations jobs pay well and have countless opportunities to climb the career ladder. If you pursue MBA in public relations, the velocity of your success rate doubles.

A quick look at the history of Public Relations

In 1889, industrialist George Westinghouse established the first public relations department to publicize his project. But the term ‘public relations’ was first used in the yearbook of Railway Literature in 1897. However, the American businessman Edward Bernays is referred to as the father of public relations.  Around the 1920s , Bernays came to the limelight for his ground-breaking campaigns.

MBA in Public Relations

Master’s in business administration in Public Relations is a two-year full-time postgraduate degree program focusing on the methods and strategies governments or organizations choose to form a relationship with the public and broader society. The program helps students to learn effective communication skills to influence individuals and shape societies.  A student who opts for this course also learns about ethical obligations.

If you are wondering how to make a rewarding career in Public Relations, follow the steps given below in the article.

6 easy steps to make a career in Public Relations.

• Understand Public Relations (PR): The first step to make a career in Public Relations is to understand the roles and responsibilities of a PR officer. Like, a PR is responsible for creating and developing a brand.
• Look inside yourself: There is a specific set of skills that are required in this profession. Like, a PR officer must be confident, possess strong communication skills, convince the public, and work within the deadlines. Do you have all these abilities inside yourself?
• Opt for Public Relations program: A professional degree is mandatory for starting a career of your dream. The course will help you gain relevant experience and opens a path to innumerable opportunities.
• Develop expertise in the area: Work on the skills and attributes required in this profession. Learn to build networks and develop contacts. Learn to be creative and work on attracting more people to your work.
• Follow top Public Relations Consulting: Ravinder Bharti, Ameer Ismail, Amit Misra, Dilip Cherian, and Kunal Kishore are some prominent names in the field of Public Relations. Try to follow them on various platforms and acquire skills they possess to influence the public.

Kick-start your career in the field: After completing your program, you can join various firms or enterprises. You can also join the government sector. The significant jobs in PR are Branding, Corporate Communications, Media Planning, Advertising, and Market Research.

Public Relations is one of the most in-demand jobs and pays a better remuneration. If you are looking for a rewarding career, apply to the course today!