The first thing customers look for if they want to know more about your business is your website. In many ways, it creates the strongest impression of who you are, what you do, and how well you do it. Your website needs to be attractive but even more importantly useful to visitor who is looking for information and all but needs a little convincing to become a customer. How do you make this happen? You can attract greater traffic to your website and encourage people to successfully place an order by keeping just a few key factors in mind like user-friendliness, being mobile responsive, and having a pleasant aesthetic. Many details go into having a fantastic design—let’s see what they are.
When a visitor lands on your homepage, the effect should be instantaneous. They shouldn’t have to read every bit of text and decipher every image to fully understand your brand message and how you can help them.
Place your core brand message at the top of the page so people can instantly understand your business without having to scroll further or click to another page.
White space lets you smartly separate sections or elements of your website while avoiding clutter and giving your design a feeling of space. This is also important for bodies of text – instead of using large blocks of text on your website, divide them into small, bite-sized pieces separated by negative space so the text is more legible and easier to consume.
We’ve all heard it – a picture speaks a thousand words. Visual elements like well-placed high-quality imagery can help you build your brand story more effectively than plain text.
To avoid clutter, you can use drop-down menus instead of displaying all navigation options on the page. If you do use them, limit the number of elements you include to around seven.
Encourage your visitors to take action on your webpage (like buying something or subscribing to your newsletter) by adding CTA buttons where they can easily see them. This makes it effortless for your customers to do business with you.
It’s important to make your website easy to skim. If you have high readability levels, it means that people skim painlessly through your website. This is mostly in connection to your use of fonts and typography details that you should pay attention to:
The colors you use for your text and the backdrop behind it should reflect your brand’s colors and visual identity – but you also need to ensure that there is enough contrast between the two to make the text pop.
Different font sizes can help you establish a visual hierarchy for the text and define which text is more important than others. Make sure all the content on your page has a dimension that most people can comfortably read.
Your font (or fonts) will decide the look and feel of your website so choosing the right one is an intimidating task. For longer texts, it is better to go for a sans serif font as they are easier on the eyes and improve readability. Stylized fonts can be used for slogans or separate text elements.
If you decide to combine fonts, make sure you don’t go overboard with the number of fonts. This can damage the consistent look of the site, clutter your page and make your content hard to read. A maximum of 3 fonts can help you add variety to your content without making it look messy. According to a master in visual design and communication, each sign is commonly followed by a reaction, so just keep that in mind as you try to set your website apart from the competition.
People do judge a book by its cover so you have to make sure your website has the looks to attract people into reading your quality content. Choose your color palette wisely The colors on your website should be the same as or at least complementary to the colors that make up your brand identity so that viewers don’t get a confused brand message. Dozens of color palette generator tools like Coolors.co can help you come up with a family of colors for your brand. You can then use these colors to build a consistent theme in all your brand visuals with online graphic design tools.
The use of imagery is essential to a website to break up monotonous blocks of text and make it more eye-catching. But keep in mind that these images must be high-quality and relevant to the content, not just fillers. High-quality imagery isn’t difficult to create – all you need is a graphic design tool like PosterMyWall where you can browse for relevant design templates, customize the content, fonts, colors, and more according to your brand identity, and publish on your website.
While you would want to experiment with your website to make it as innovative as possible, be careful not to sacrifice usability in the process. Your navigation should be smooth not just to improve user experience but also to help search engines index your content better and faster.
This is a common practice in most websites and therefore something users now expect to find. In case you don’t have a logo yet, get working—it’s high time you had one.
Your footer is the last thing your users will see which makes it a great place for important links or shortcuts to other pages. You can include your contact information or even your social media icons.
Most people will visit your website from their phones rather than a laptop or desktop computer. Your website needs to be responsive on different devices because if it doesn’t look good on mobile, viewers will be quick to move on to other sites.
With the tips shared above, you can now start getting your website ready for better usability, better aesthetics, and, hence, more sales – and quickly navigate your way to success.
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