Everyone is in e-commerce business to establish a brand and realize ROI in the shortest time possible. Whether you’ve been in business for years or are just starting, driving more customers to your store can help you grow your business and move to the next level.
In e-commerce, your site plays a significant role in attracting new customers and keeping existing ones. The truth is that once you optimize your website to make it more attractive for your prospects, you will likely increase your sales in no time.
At least 67% of all clicks come from organic sites. Meaning, when you optimize your e-commerce site, you increase your online visibility and increase your customer conversion rate. In addition to looking for configuration and service companies like WPCustomify for an e-commerce site, you could also take some basic tips to understand how to optimize your website for sales. In this article.
1. Design your landing pages
The purpose of having an e-commerce site is to showcase your brand to potential buyers. Those visiting your website for the first time may not have all the time to read lengthy texts. You have to convince them in just seconds that they have landed on the right page for all their ecommerce needs. How do you do that?
You have to design a simple and impressive homepage or landing page for your e-commerce site. Apply A/B split testing to discover which elements are suitable for different web pages. Your site landing page should have all the essential elements that make your customers stay long so that you easily convert them to buyers. For example, it should have some customer testimonial or a brief background on your selling points.
2. Double your efforts on On-page SEO
If you want to rank at the top of search results and appear on organic searches, you must optimize your site for on-page SEO.
Most search engines keep updating their algorithm to index the most optimized sites first. You want to ensure that your website is easy to rank on search results. Therefore, when setting up your e- commerce store you should.
Ensure that all your products and services have snippets to improve your visibility on organic searches.
Use a simple URL for your site; Google prefers simple URLs when indexing websites.
When creating content to publish on your site, you should observe all Google guidelines. Add tables, meta descriptions, keywords, headlines, and product specifications.
3. Create a blog
Your website should provide more than just products and services. Some customers need more information about your products before they can buy them. Most online shoppers research before they can buy anything online.
Having a blog on your site gives you a platform to create content on the latest trends, FAQ about your brand, announcements, and anything relevant to your business. You can cover anything you want in detail through blogging.
4. Work on abandoned carts
The number one reason why customers abandon their carts is because of irresponsive pages or slow loading time. Your web pages should open faster because most online shoppers are not that patient.Customers are always busy looking for the most reliable stores to close the deal, and with a slow site, nobody will stick around to shop.
If you want to reduce the number of abandoned carts, you should reduce the steps that customers go through when placing their order. It should take your customers at least three steps to buy a product. The more steps you include in the buying process, the more abandoned carts you are likely to have.
You can have the address and credit card information on the first page to reduce the steps. You can also ask customers to use fast payment methods like PayPal.
5. Include Exit Pop-ups
The least you want to happen to you is potential customers leaving your e-commerce site without buying anything. You can use exit pop-ups to make your customers change their minds whenever they decide to leave your store.
For example, if the customer was leaving because your products are expensive, a pop-up with a free shipping or discount offer can help to make them think otherwise. Design pop-ups with freebies, discounts, coupons, and sweepstakes if you want to reduce abandoned carts and ensure your customers complete their orders.
6. Ask your customers for reviews
Sometimes what your customers need to buy your brand is some social proof that you can solve their problems. Of course, you are only in business if your brand can address customer problems. Whenever customers buy from your store, you should ask them to drop their feedback or review the products they buy.
Most customers go through several reviews before they buy anything online. By providing customer reviews on your site, you make it easy for customers that rely on reviews to decide when to buy. Amazon has been using this trick to convince their customers. Products with most reviews on the platform tend to make more sales, unlike those with low reviews and higher ratings.
7. Display product prices
The reason most people decide to shop online is that it is a bit cheaper. Therefore, the first impression to keep your customers on-site is the product price. You should display the product’s price clearly on the site. Another tip: you should not have any deceiving deals for your products.
For instance, you should not promise your customers exceptional discounts only to charge high shipping fees. Most customers will opt out when they realize you are not displaying your product prices clearly, or there is something mischief on your pricing policy.
Final Thoughts
There is just too much you can do to optimize your e-commerce site for boosted sales. You can choose the best e-commerce platform, include a thank you page, and optimize your websites for SEO.
Every effort you make on your site should target improving usability and making your site impressive for customers. With these seven tips, you are good to optimize your e-commerce site to improve your sales.