How to Improve Your eCommerce Website and Potentially Sell It in 2020
eCommerce is a challenging business and the competition is fierce. No, you’re not the only one who has figured out that eCommerce might be a great business opportunity.
.There are many people out there looking to join the industry. As you’d expect, that can only increase the competition by a significant margin.
Over the past year or so, e-commerce sales have seen a massive increase. This rapid change in BigCommerce development can be attributed to the impact of the global pandemic. With so many companies joining the market, it’s important that you invest in customer attraction and satisfaction. Just as a reference point, in 2020, eCommerce sales are expected to reach over $3 trillion! You need to ensure you are capturing the audience’s attention, making it easy for them to find what they are looking for, and providing an outstanding experience. It might sound like a lot to take in, but we’re here to help. Check out these 8 strategies that will help you improve your eCommerce website and stay ahead of your competition.
1. Create a FAQ Page
If customers can easily find what they’re looking for, they will feel comfortable and confident when shopping on your site. Ensure that all policies related to shipping, estimated delivery dates, cancellations, defects, returns, and pricing are clearly displayed. The best way to do this is by creating a detailed FAQ page, by using a WordPress FAQ plugin, in order to minimize customer inquiries as much as possible.So, how do you generate your FAQ content? The main objective of this page is to educate the audience, and you should make sure that it delivers just that. If you have an active customer support team, you should ask them to list down the questions they frequently receive from customers. Now, web content is not complete without search engine optimization. To be successful in this area, it’s imperative that you do a thorough keyword research.
2. Make the Checkout Process Simple
Another important thing to pay attention to is the checkout process. You need to make sure it is as simple as possible. A long checkout process that includes too many steps is very likely to make your customers annoyed and ultimately abandon their carts. Stick to the essentials!
3. Add a Contact Page
Your customers need to be able to reach you at all times. Add multiple contact channels such as a phone number, email, and live chat. In addition, ensure that your contact info is visible and easily accessible. Customers find it very reassuring when they know that they can easily get in touch with you if they need assistance or have a question.
4. Create Awesome Product Pages
When designing an e-store, plenty of focus goes on the homepage as it is the first thing that visitors see when they arrive at your site. But if you want to make sales, you need to have stellar product pages. An effective product page conveys the product’s value right away. It shows shoppers what the product looks like, tells them what it does, and convinces them it is something they have to own.
Every good product page has 2 key elements:
Compelling and clear product description
– the product description needs to describe what the product is, say how it works, and explain why they should choose your product instead of your competitors’. This will help your customers feel confident that they have found the perfect product and are spending their money wisely. The description also needs to include important specifications and details, such as weight, size, operation requirements, delivery or shipping info, etc. These details will help minimize customers’ frustration, cart abandonment, and returns.Inasmuch as the information here should be convincing, avoid exaggerations. Make sure everything you post is factual to avoid destroying your reputation.
High-quality images
great product images are crucial in eCommerce as they form a large part of a potential customer’s first impression in the buying process. Low-quality, small, and inconsistent product images can cause you to lose potential sales. Also, make sure the images you take cover all the important parts of the product. In addition, you can add a caption describing each of these parts and its specific purpose.
5. Create Clear CTAs
Even though this seems like a no brainer, you should help your customers make a purchasing decision. And the best way to do this is by using clear and strategically positioned calls-to-action. Whether you want them to contact you, make a purchase, complete a form, or download a product, your customers should always know where they need to click in order to take the next step.
6. Create High-Quality Content
High-value content can be used to expand your audience and attract new customers, but it can also be a great resource for expert advice. By offering valuable content that educates and helps, you will establish yourself as an expert in your industry, build trustworthy relationships with your customers, and motivate them to come back and buy more. Be sure to publish content frequently, whether in the form of written articles, videos, or infographics.
7. Market Your eCommerce Website
No matter how great your website looks, if you don’t market it, people won’t know it exists. In other words, without marketing, you can’t expect to make any sales.
Think about how you can use social media to reach new audiences, rely on SEO, go with PPC, devise a plan to find prospects’ email addresses, or create newsletters with high-quality content. Whatever you decide to do, it is crucial to have a plan and at the front of your customers’ minds.
8. Monitor and Measure
If you want to improve your online store, you need to understand how your customers interact with your website. For this purpose, you need a solid analytics strategy that will help you figure out how people find your site, which pages they’re clicking on, and how long they stick around.
You can also measure the audience percentage that makes a purchase after they visit your website or, more importantly, gets insight into the visitors that don’t make a purchase: How much time do they spend on your website before leaving? Which pages do they usually leave from? How are these customers navigating your website? This data will help you identify the areas of your website that need improvement ASAP.
Are You Ready to Sell Your eCommerce Website?
Once you become a proud owner of a great eCommerce store that is generating revenue, you can start thinking about ways to sell your website. If you do decide to sell, don’t do it on your own! Partner up with an online business brokerage company that will provide access to an established buyers network to get you the best terms and deal.This access gives you an opportunity to bargain for the best deals rather than settling for the first bid that comes your way. As such, you can sell your website quickly and at the right price too.
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