If you have a business and your website acts as its online ‘face’, you should pay a lot of attention to its design, media, layout, and features. When a client Googles your business, they first see your website. If you are aware of the importance of first impressions on customers, then you know you mustn’t leave anything to chance. You may have an appealing website that works well even if you built it years ago, but keep in mind that you should update it on a regular basis if you want to stay competitive. So, if you want your website to make a great first impression, keep reading. Below you shall find eight functionalities you absolutely need to consider if you want to make your website better.
To make significant user experience improvements, start with your website search feature. If you still don’t have a site search functionality, you need to implement one as soon as possible. Fortunately, you will find it easy to add the website search feature, especially if you are using WordPress. Just make sure to look for a good WordPress search plugin which can be installed in seconds and enable your visitors to find exactly what they’re looking for. But why should you have this feature on your website?. First of all, some visitors know exactly what they want from your website. They immediately look for the search bar on your homepage and every other page. A functionality of this kind enables users to find exactly what they are looking for. According to Moz, an average of 30% of website visitors use the search functionality.
Furthermore, many business owners claim that a good search feature helps with conversion rates and that people performing on-site searches are more likely to come back and buy again. However, you also need to figure out what pages you don’t want people to find. Knowing how to exclude pages from site search can also help with customer experience. Businesses often do this when they want to ‘hide’ old posts or something they no longer stand for or offer.
Many people still think that the key purpose of web design is to get visitors to the website’s homepage. But even though this is important, it is far from being the only goal. Instead, you should treat your homepage as a tool that can spur visitors to other important parts of the website. That is where internal linking comes into play. When you include them properly, you lead visitors from one page of your website to another. You can even use this to promote your offers or links to recent blog posts. Also, internal links get users to stay on your website longer, which is very good for Google’s algorithms and SEO in general.
A good way to be on your customers’ minds for a longer period of time is to offer them a chance to stay updated via a subscription to your blog posts or email marketing posts. A subscription form will allow you to share information about your company through email marketing, which helps with building your email list and has many benefits in the long run.
Use the list you create to share valuable content with your clients and prospects and don’t engage with the audience too often. Keep in mind that every message they receive should be a meaningful one. Also, know that even though newsletter forms can be located anywhere on your website, they should be placed mainly on the homepage.
Most consumers do not bother to look around a website for frequently asked questions or pages that will get them the information they are looking for. That is why you need to meet your customers where they are and provide the instant feedback they are looking for with a live chat functionality on your website. Thanks to the development of AI, this functionality is now much more feasible for companies of all sizes. Many businesses offer live chat as a simple plugin for the CMS platform. Installing this feature is quite convenient and easy, so there’s really no excuse not to use it.
It’s true that pop-ups can be quite obnoxious, but it is also a fact that they can improve the email subscriber rate significantly. Web pop-ups can be used to increase your followers on social media following and you can use them as a way to attract and retain customers. On top of that, this functionality can be used to encourage website visitors to engage with your business through various methods. You can even add a pop-up when a visitor is about to leave your website. Do bear in mind, however, that you should try to make a unique pop-up for your website. If you want to do this differently from other websites and make more visitors sign up, try to add a custom HTML pop-up.
To make it convenient for your visitors to find you on Facebook, Instagram, and other social media, you should definitely implement social media buttons on your website. Many websites have these buttons on the homepage and at the bottom of all other pages, which has a number of benefits:
With a single click, these buttons lead a visitor to the company’s social media pages
They are a visual reminder that your readers can share content with their friends in a very simple way.
The power of social media marketing cannot be ignored anymore. The best way to get your visitors to visit your Facebook or Twitter pages is to include social media buttons at least to the homepage.
Even if you do not have a brick-and-mortar office or store, you should include a map and an address tagged on the map on your website. A map with a tagged location helps your clients understand where they can find you. This builds trust because businesses with no address information usually raise suspicion. If you run a large company with multiple storefronts, you can also include a search for users to find a location that is close to their location, while a small business just needs to include the one address it has. Options and tabs Lastly, consider adding a hyperlinked list of places where visitors commonly wish to navigate to the bottom of your homepage. For instance, these can be links to your blog posts, press releases, or the company’s About and Customer Support pages.
Try to find the most popular pages of your website and add them, making it easy for your visitors to visit them wherever they are on your website. Always remember that if a customer has to spend too much time navigating to a page they are looking for, chances are that they will get annoyed and leave.
There is no doubt that there are many more areas for improving website functionalities, but these should be enough to get you started. Consider improving these features and that could be a good start to a whole new and redefined website that looks better and works better than the previous version. Once you are done with these basic improvements, you can look up more recent and more complex web design trends that can improve the user experience even more. Always keep in mind that no one wants to browse through a website that is barely functional. Constantly upgrade and improve the elements and features of your website because that is the only way to stay on top of the web design game and get your business in front of the right people.
Leave a Reply