Almost all businesses now have their web presence in some or other form. The increasing competition in the market and continuous evolvement of technology had forced the business owners to be more innovative and challenging. One of the best ways to accomplish this is by investing wisely in professional web designing. A recent study showed that more than 705 of the SMEs are planning to spend money on improving if not making a website in 2018.
So, as a web design service providers, you may have to position your offerings more strategically to leverage this increasing demand for designing services. In the globalized corporate landscape, the competition is fierce, and to gain a real competitive edge, one should sell the design service beyond primary markets. The competition is more between experienced and skilled, so you need to outthink at these aspects to survive.
Social media for promotions
Not only for web design services, but social media is now a reassuring platform for any businesses. With more than 2.5 billion users lively interacting at any given time, social media platforms like Facebook and Instagram are the top choices of business marketers too, provided you learn to make some smart moves, social media is a great platform to sell your business.
Most of the consumers now go online, specifically onto social media now not only for entertainment, but to find real information about products, services, and brands which they may consider. The entire social media spend for promotions in the US is expected to cross about $15 billion in the year 2018. It is an essential indicator for you too to build your robust presence on social media to outrun the competition.
No doubt that Instagram is now the most popular social media platform. 700 million users are coming to it on a monthly basis. Primarily, Instagram is a photo and video sharing social networking site which was launched in 2010 and grown to become the world’s No.1 social media network today.
So, the question is how Instagram may help you to promote your web design service? Let’s further discuss a few ideas.
– Building brand awareness
To succeed on Instagram, you need to get real Instagram likes. A higher number of likes you get, more significant will be your follower count. However, it is not possible to manually increase the like. There are services like Like4Like which may be handy. Otherwise, you have to think of quality content to do generic promotions and get more likes day by day.
– Route traffic to your website
Increased traffic to your website is critical both in terms of getting more prospective leads as well as to get better SEO ranking. There are many techniques to drive people to your web pages, among which Instagram is one of the easiest and efficient ways. On this platform, you have a bigger target market to focus, and as you can add to a link on to your profile, there is a chance that people will get through this link and come to your website if the content you share is worthy of their attention.
– The power of visuals
Instagram is an image and video sharing platform. So, you have a fair chance to display your sample or experimental web designs creatively on this platform and share it with others to buy Instagram followers and likes. Once if your posts are found worthy by the existing followers, there is a high scope that they share these, which may further expand the reach of your content.
– Quick customer engagement
One reason why many small-scale business owners do not have a website is its complexities. Most probably, an IT-ignorant SME owner may be turned down by the jargon terminologies designers and developers throw at them. However, on platforms like Instagram, it is easy for you to simplify the design process. You can use Instagram built-in features itself to share stories and engage consumers instantly with your posts.
Tips to grow Instagram following
Having Instagram presence is not enough. As like any other social networking platform, Instagram operation too is based on an audience. On this visual content sharing platform, you basically ‘follow' people and their content. You can see the profile, username, number of posts, and number of followers and the people they are following. If Instagram is quick engagement, then how can you make use of it for business growth, let’s explore.
– Follow people and like photos
You will get yourself noticed by the correct audience. To build it, you need to start following, liking, and commenting on the posts of others in your niche, potential followers to you, and influencers in your industry. You have to first humanize your brand by telling them you do exist and active. You have to get people think you care for them and have a keen interest in them, which is a great way to spread your brand voice.
– Have a perfect bio
Your profile/bio is the bridging link between people seeing you on Instagram and taking them to your website. You have to scope of updating this link from time to time. For example, if you have shared a beautiful image of your newly launching product, you can add a direct link to the product page in the bio for the time being. If it is a new offer, then take your visitors directly to the offer page from the profile.
– Stick to a unique theme
Do a thorough brainstorming to come up with new phrases, words, patterns to create a unique theme while presenting your brand. Once if you come up with your unique and attractive theme, stick to it. Always keep your target audience in mind while fixing a theme.
– Offer the best before expecting anything in return
When it comes to getting something out of Instagram, you have to keep in mind that it does not come that easily. Many people among your target audience use it merely for entertainment, and they do not want to see the endless ads for your brand products. Instead, they want to be excited and amused with entertaining or informative content. So, you need to plan your Instagram strategy accordingly with fun photos, behind the scene images, and short educational videos to expect even a baseline engagement at the first point.
These are the basics of some of the most useful ways to enhance your brand presence and reach on Instagram. Following the above may be a good starting point, with which you will be able to get more and more insights day by day to become an expert social media promoter ultimately.
Author bio: Harris is a leading blog writer and content marketing professional. He is also active on other blogging platforms too, and his posts like how to buy Instagram followers and likes are most popular.