Sometimes a single picture is worth a thousand words. And when you anticipate a picture to narrate your brand story, a digital signage solution is all you need. In the modern world, digital signage solutions are one of the most popular measures of advertisements. If you think you could only visualize digital signages in the retail sector, also know that other sectors, including technology, education, hospitals, airports, and real estate, are among many other industries benefiting from digital signage.
Digital signages are creating an immersive experience that captures the attention of every passerby. They have been a proven replacement for all traditional methods of advertising as they are easy to update. Digital signage firms like Mandoe Media bring new life to your brand; their designs are intently built to catch the attention of your consumers while delivering messages meant to improve their experience.
If you are still in doubt about how digital signage can help your business, we want to tell you about the five most prominent benefits of digital signage.
Digital signage is a powerful tool that you can implement in different ways. Companies across various industry verticals are using this technology to meet the unique needs of their consumers. However, the following are the top five reasons that made digital signage a go-to solution for companies.
Remember that if you want to increase your sales, you need to engage the shoppers. This is vital for you to ensure that you provide enough information to your shoppers and make them feel comfortable with making purchases.
How would you feel if you wait around the store for an employee to help you with your queries? According to studies, more than 50% of customers never return to a company that fails to provide a good customer experience on the first go. With digital signage, retailers can keep pace with the era of self-service. Without interacting with an employee, the customers can get all the information they need to make a purchase decision.
The days when a static photo was enough to grab all your customer’s attention are gone. With a digital signage solution, you can display numerous contents and monitor the signs located throughout the country at the same time from one remote location. If your company wants to announce an upcoming sale or create a new ad, you can deploy the same across all your business locations simultaneously. Digital signage is a time-effective and versatile solution that improves your marketing efforts.
One of the benefits of using digital signage solutions for your business is increasing your customer’s in-store experience. How? The displays of your digital signage can attract passersby who have never entered your business before. It’s a no-brainer that any type of display attracts attention. And as digital signage is powered by motion, it has become a potent tool for businesses. If numbers make any sense, you will be awestruck knowing that digital signs can capture 400% more views than static signs.
That’s not all. Researchers show that the movement of digital signage solutions can manipulate and influence people to move toward it.
The goal of your advertisement is not just to attract customers today to act. But your goal is to make shoppers remember you after-sales. When you use a digital signage solution, one of the many benefits you get is higher recall than static ads. According to the studies, more than 80% of people can recall at least one ad they have seen on a digital signage solution over the past 30 days. What’s more, almost three in five people will talk about your advertisement to someone else and also spread the information to people who might otherwise never known about your business.
One final advantage of digital signage solutions is that they’re customizable. Nowadays, businesses are trying to create advertising solutions that make the most sense. With a tailored digital signage solution you can radically change your shoppers’ experiences by addressing their questions before they even ask. So, no matter what kind of business you are running, digital signage is an essential tool.