How A WordPress Site Does Wonders For Your SEO

• SEO
• seo, Wordpress Site

WordPress is a favorite website builder for creating blog sites with the ability to advance into full e-commerce sites. One of the most important reasons for using WordPress, among other platforms, is its SEO capabilities. You can tweak the settings, install SEO plugins, publish content, and get an SEO-friendly theme to maximize your on-page SEO or everything you do within your site to improve its rank.

Is WordPress suitable for your SEO? Is it worth a try? Check how a WordPress site can help you with your SEO by reading below.

WordPress Increases Your Search Engine Visibility

With WordPress, increasing your search engine visibility is easy by tweaking settings on your dashboard. If you want Google to crawl and read your site (called indexing), manage your settings by going to the ‘Settings’ of your WordPress’ dashboard, and choose ‘Reading.’ Make sure that this area remains unchecked.

Another way to increase your site visibility on search engines, like Google, is to add main keywords on your WordPress site’s permalinks. Permalinks are web addresses or URLs seen on the address bar when reading any page or post on your WordPress site. By doing so, your reader will get an idea of what your post is all about. Every newly published post will receive a URL resembling your post’s headline. You can set permalinks to your WordPress site by going to ‘Settings,’ and choose ‘Permalinks.’

When it comes to WordPress development, WordPress offers an excellent theme structure from a superb SEO point of view. While Google will see the HTML code of your theme and not if it’s WordPress’ own, choosing an unoptimized theme may hit your SEO. Luckily, WordPress offers SEO-ready themes, wherein the code structures are simple without using outdated HTML structures, so your content is not buried under multiple structural HTML layers.

Here are some tips and tricks when choosing the best SEO-ready WordPress theme for your site:

• Popular themes are better optimized with a big user base. Although these themes are more prone to bugs and other problems, they’re eventually fixed.
• Regardless of your WordPress theme, it’s crucial to update your theme for better optimization. If your WordPress theme has not been updated for a year, it’s already considered SEO outdated. That’s why you have to check the last update date and number of active installs in your account.
• Mobile-friendly themes are better optimized overall. Google has already started favoring mobile-optimized websites. If your site isn’t mobile-optimized, it may significantly hurt your rankings.
• Once you have chosen a WordPress theme, check the last update, and use Google’s Mobile-Friendly Test tool to know if the theme is mobile-optimized. Fortunately, a lot of WordPress themes are mobile-optimized.

WordPress Offers SEO Plugins

WordPress offers plugins that are SEO-friendly. Now you can optimize your pages by choosing the most suitable SEO plugins for your site.

Here are the best WordPress SEO plugins:

• Yoast SEO: It’s the most popular WordPress plugin. It helps you learn SEO by providing tips on what to do, making your site more optimized, and letting you adjust your settings directly.
• All in One SEO Pack: Released in 2007, All in One SEO Pack provides webmasters and website owners an easy-to-use solution to handle many SEO-related challenges. You don’t need any technical experience to use this plugin. It merely involves entering the correct data on the right entry fields.
• Yet Another Related Posts Plugin (YARPP): A low bounce rate is a good SEO signal because you want people to keep coming back on your site. With the YARPP plugin, you can choose between list and thumbnail view, use an advanced algorithm to display your best post and use the template features to control the displayed results.
• MonsterInsights Google Analytics for WordPress: It’s considered as the most popular Google Analytics or GA plugin for WordPress. It enables you to check your SEO stats if your SEO efforts are translating into views and traffic.

WordPress Is Trusted By Customers

By using WordPress, you automatically take advantage of its excellent reputation. It’s one of the most trusted platforms for blog building an e-commerce website building. With the credibility WordPress has, you increase your site’s trustworthiness, too. It helps strengthen your SEO efforts by keeping the bounce rate low and growing organic traffic.

Conclusion

If you want to have a successful SEO, choosing WordPress is a good idea. You can take advantage of the best WordPress plugins, SEO-friendly themes, and other SEO settings to fully optimize your content. By doing so, you’ll increase your traffic, conversion, quality leads, and most importantly, your sales.