WordPress bloggers rarely think about their blogs in the context of a mobile app. The reason is obvious. The technological distance between a mobile app and a WordPress blog is enough to dissuade a blogger from app development. It takes a blogger less than thirty minutes to start a new blog. How long does it take to make an app? It can take anywhere between four weeks to six months. App development is complex, time-consuming, and expensive compared to the simplicity of starting a WordPress blog. Does the difficulty of app development make it a less attractive proposition?
Yes, making an app is difficult. Difficulty alone doesn’t make the proposition unworthy. Here are a few statistics talking about mobile apps (Source) –
The numbers in the above points all point towards the importance of mobile apps. Despite the difficulty in creating a mobile app, the numbers clearly speak to the need to make one.
The numbers above point to the importance of a mobile app. However, they still don’t point to the need for bloggers to create their own apps.
Let’s try to study the reasons behind the general shift towards mobile apps. The reasons will help bloggers see why creating an app can be advantageous to them.
Mobile apps are essentially software for your smartphone. They are designed to work within a mobile environment. Every aspect of an app, from development to design, is catered to optimize the mobile experience. What about websites? Let’s focus on WordPress websites for the sake of convenience. Most WordPress websites are mobile-friendly. A blogger can technically offer an optimal experience to a mobile user with a WordPress blog. There is only one issue. Mobile websites are built to perform well within a mobile browser. They can’t offer the same level of functionality and performance a native app can. This essentially puts bloggers behind the curve. As apps continue to improve, mobile websites stand still and risk losing users. Bloggers stand to lose a lot in the long run without a WordPress app for their blog.
One major advantage mobile apps have over websites is convenience. Users can load an app from their device with a touch of a button. To access a blog, users have to open their mobile browser and enter the blog URL. Even blog discovery through search engines and social media is a two or three-step process. Mobile apps are highly accessible and thus convenient for an average user. A WordPress blog without a corresponding app is thus two steps behind a regular native app in terms of accessibility. This creates an imbalance that should worry a blogger.
The previous two points speak to the preference of mobile apps from a typical user’s perspective. Now let’s delve into why a company or lone blogger would like to have a mobile app in the market. There is a lot of noise these days about the lowering attention spans of users. Many studies back up the same. Some scientists even claim the human attention span is now lower than that of a goldfish!
We are consuming more content than any previous generation with a constant connection to content-driven platforms like Facebook, Twitter, and YouTube. How does an increase in content consumption match up with lowering attention spans? How do we reconcile this contradiction?
Our attention span has only decreased for the things we don’t consider important. Platforms that are able to predict the content tastes of their users are very capable of capturing their full attention.
Your blog is only accessible to users through a web browser. It is only after a two or three-step discovery process that a user will find your blog.
A mobile app will thrust you right into the attention of your audience. You will occupy a space on the main menu of a typical smartphone. For a modern-day blog, there is no better piece of digital real estate.
The need for bloggers to create an app for their blogs is now established. We now come to a more practical part – how can a WordPress blogger create an app?
There is a more than likely chance that a WordPress blogger would not know how to code. How then can such bloggers be expected to create an app from scratch?
The option of using a mobile app builder solves this problem.
An app builder is a tool that generally enables users to create an app without coding. There are many app builders in the market. Some of them are 100% no-code platforms. Others require some level of programming. The main takeaway is this – app builders significantly reduce the general procedural challenges of app development.
What problems do app builders solve? There are three main problems with custom app development – cost, complexity, and time. Custom app development is very expensive and time-consuming. It also requires the application of a host of programming languages.
App builders solve these problems. They enable users to –
This piece provides an in-depth analysis into the reasons why WordPress bloggers would need amobile app. The points discussed give a fair estimation of the rise ofmobile apps and the need for bloggers to adapt.
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