The essence of having a business website is to market your services. You must ensure that your website is visible on the search engine result page (SERP) or else you will not reap the expected benefits of having it. Getting your site visible or ranking high on the Google search result page is key to generating profits because some of the visitors who visit your site will end up being clients. You may need to engage experts in SEO in making your site more visible, and thus, increase the gains from the site. It would be crucial that the SEO experts review your site to offer conversion optimization service to convert your site from a non-performing one to a successful one.
The big question that bothers any website owner is: How long will it take for my site to rank on Google? Actually, nobody can answer this question definitely, since a lot of factors should be considered. Besides, the time varies from one webpage to another. It is not an overnight affair for a site to make it to the top of the search results, more so for small or little-known businesses with very minimal or no web presence at all. However, several sources indicate that it takes on average three to six months with solid SEO tactics in place to get a decent position in the Google search result page. For the coveted high ranks, it may even take a year, especially if you are in a very aggressive field. It can get quite upsetting for developers and web owners to have invested so many resources with a spectacular site, but still, Google appears not to recognize the site. All you need to know if you are in such a position is that getting a place in Google is a process and not a magic act.
The mechanism of how Google finds pages
To understand how sites get ranked at the top of the Google list of searches, it would be wise to comprehend how Google finds pages and adds them to the search results. Google utilizes software programs called ‘Googlebots’ or, as commonly called, ‘spiders’ to ‘crawl’ through volumes and volumes of web pages while gathering and classifying information. The spiders must be able to crawl and get a grasp of the information on your site for the webpage to enter Google’s index. When you search on Google, only this index is involved, not the entire internet. Google utilizes an algorithm to match the search question to the numerous pages it contains in its file. The formula considers over 200 factors which include the availability of a title, keywords, and content tags. It also collaborates with PageRank, another independent program, that determines the importance of a page depending on the quantity and quality of traffic from other sites.
The process of ranking pages
When a search query is posed to Google, the pages are chosen according to how well they relate to the particular question presented. There is no particular formula for positioning the page in the Google search results page. That notwithstanding, the following things influence the rank assigned to the pages:
The age of the domain – web domains that are younger than six months are deemed as ‘new’ and thus, are not very reliable when compared to older ones that have been well scrutinized. New sites may still be ranked with their rank improving after the six-month duration.
Thanks to Jack Botsford for contributing to this article. Readers suggestion appreciated in comments below.