Writing blog posts is a great way to attract more buyers to whatever it is that your company is selling. But without a proper plan in mind, you’ll either not succeed in your efforts to convert them to paying customers or not get their attention in the first place. It would be a waste of your time
Writing is a skill that needs to be continuously improved. Your text might need a great deal of adjusting depending on what you’re trying to achieve with it. As it comes to blogging, the following principles and techniques will help you produce exactly the type of content that has the highest chance of you landing another customer.
Although it’s comprised of just a few words, the title is arguably the most important part of your blog post. In most cases, a reader decides whether the entire blog post is worth reading based on the title alone. Often, it’s best to finish writing the content first then come back to write the title. While you’re at it, don’t forget to include numbers, results, and benefits.
Doing so has been proven to attract the readers time and time again. After all, they have to consume the content first before they can see your offer. In other words, it doesn’t matter how good your offer is if you do a poor job of grabbing their attention with your content; they’re not even going to see it.
Avoid long-winded sentences and keep your writing crisp and clear. As a general rule of thumb, if you can get the message across by using fewer words – do it. This approach to writing will also help you reduce the amount of unnecessary wordiness in your content.
Moreover, long paragraphs are a big no-no for a multitude of reasons. First of all, they’re unappealing and hard to digest. The second reason is that about half of your visitors will be consuming the content through a smartphone with limited screen space, which makes navigating the paragraphs quite a challenge unless they’re spaced properly.
Before you can do that, however, it’s essential to know your target demographics and create a buyer persona. By doing so, you will know whether they’re mostly male or female, their average education, beliefs, and so forth. But most importantly, you will become familiar with their problems. Therefore, you’ll be able to offer them exactly the kind of products and services they need to resolve them.
For example, in case your blog is about weight loss and dieting, you need to stick to it, as this is what your audience is after. And don’t be too generic either; it’s a good idea to drill down to more targeted topics and long-tail keywords since there is likely much less competition for them in the search engine results. Speaking of which…
If you’re fighting over the search engine rankings, you’re probably familiar with how much of a competitive landscape it can be, particularly in saturated niches like weight loss or golfing. But here lies the beauty of going micro niche and structuring your content around long-tail keywords.
Not only will the competition be much less fierce, people who enter these keywords into Google already know exactly what they want, hence making them much more likely to buy something from you. However, your product or service needs to answer their needs, which brings us to the next point.
Too many businesses share a self-restraining belief of trying to pull their punches and not give away too much for free out of fear that no one is going to buy their paid services as a result. That’s an outdated way of thinking.
Instead, what you should be doing is the exact opposite. Give away as much as you possibly can, since this is the only thing that will attract someone to read what you have to say in the first place. Then, since they already see you as an expert on the subject, they will be much more likely to buy something from you, as long as you make the offer relevant to your audience.
Once you start seeing the sales coming in, it’s particularly important to take some additional steps to secure your investment. After all, you should treat your blog the same way you’d treat a piece of real estate. It’s bringing you money, isn’t it? So treat it with the necessary precaution your money-maker deserves.
The first step is to pick a reliable web hosting company that knows the ins and outs of cyber security, thus making your blog harder to compromise.
The second thing you should do is always use a secure connection while logging into it unless you want a stranger to steal your login credentials. Using a VPN is one of the easiest ways to do it. It encrypts your connection thus allowing you to update your blog from a coffee shop without fear. In general, the free WiFi they offer is not exactly known to be the most secure, so you need to be careful if the safety of your blog matters to you. Since a VPN takes seconds to launch, you’ll be out and running in the blink of an eye.
By implementing the tips we’ve laid out above, you’ll be well on your way toward not only attracting new clients with your blog posts but keeping their attention as well. Now, all that remains is for you to put the theory into practice, so go out there and make it big!