Billions of people use search engines to find relevant information and answers to their queries. And take its advantage by ranking a website on those search engines. Once your website is visible on the first page, you will reap the benefits of high traffic through search.
Do you know that the traffic that websites ranking on the first page of the SERP get is over 95% of the total traffic?
Now to rank on search engines, having a professional website is important but not enough. Check out tips for web development for creating a beautiful professional website. And if you want high traffic on that, you need to follow some SEO practices to rank better on search engines.
Search Engine Optimisation is the process of improving your website oriented as per the search engines’ guidelines. Search engine optimization is responsible for improving a site’s visibility and helps in its better ranking. That’s why having an SEO-friendly website is a must nowadays. the prospect can discover you online easily.
SEO-friendly sites get easily crawled by search engines and also get better targeted organic reach. Using these strategies the right way will improve the ranking on the search results.
Responsive design is one of the most crucial elements for bringing business results. Responsive design means that your site should fill and fit the screen no matter what dimensional size your device has. Your site should be accessible for all devices like phones, desktops, and tablets.
Content is one of the essential parts of the website. Using relevant and targeted key terms in your content helps you to rank better and derive high traffic. For searching these valuable keywords, you must perform keyword research. Keyword integration to your web pages is one of the best practices to make your site SEO-friendly.
Header tags are the top headings of the web page. Optimizing the header tags is done by adding the relevant keywords to your web pages. These header tags enable Google to get the context of your page. It is better to add keywords to all the heading tags, ranging from H1, H2, H3, etc.
When you perform any search on Google, you will see the page’s title with the hyperlink and meta tags (snippet describing page’s content). Optimizing these meta tags will boost the clicks to your site. Word of caution: don’t use duplicate content in meta tags as it can cause penalties on your site.
Focus on building a user-friendly site because no one wants to go through a messy site. Try to use one or two color schemes throughout your site to make it look elegant and professional.
Use decent and optimal typefaces, font colors, sizes, borders, backgrounds, and paddings. Break your content into paragraphs to improve readability and boost audience retention.
Website load time matters a lot, and having high page load time can hurt your site’s ranking badly. So try to compress and optimize the images’ size and fix all other factors that are causing the issue. It also lowers the load of the website.
Search engines give preference to safe and secure sites. Without SSL, your website is prone to phishing attacks, data breaches, and other threats. It is also unsafe for the users as their confidential information is at high risk of being stolen. That’s why having SSL is a must.
The competition is very high on the web these days, and SEO can make you outrank them. SEO results don’t appear on day one; it takes time to appear. Well-generated content blended with other SEO techniques will surely improve your site’s ranking on search engines. You should start these practices from the moment your site is live so that you can expect the result sooner.