Just like any other new year, it’s the right time to evaluate your SEO strategies according to the changes new year has come along with. This isn’t going to be any complicated, but still small little things in SEO world can show us disastrous results and who knows where your traffic is going when you are not doing things right. Ahhmmm maybe your competitor.
New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek the best ways to boost your SEO presence to improve authority, value, and ranking.
Well, let’s see some suggestions that you might find useful to know how to improve SEO in 2017.
Add More Value To Your Content
Everyone who is using the internet and has little knowledge about SEO knows the importance of content. As we say in our industry,
So, it is really important to add more value to your content keeping in mind that it should maintain relevancy with your niche customer group.
It never was about publishing unique content but also about knowing your audience well and the queries or solutions they are looking for currently. This will make sure that you rank on top in search engines as the present day query of your audience is what you are publishing about and practicing these steps daily.
Some more steps to add more value to your content,Dig deep into your existing content and find if anything is according to the present needs of your audience.
Dig deep into your existing content and find if anything is according to the present needs of your audience.
Investigate well about your audience’s niche queries before answering them as you don’t want to be hitting darts in dark.
The best policy to beat your opponent is perfect timing and suitable content, make sure you are mixing them both perfectly.
Do not hesitate to expand your niche area, provided that you’re still useful for your target audience.
Ease The Surfing Experience
For many of you who doesn’t know, the user experience is considered critical for SEO.
In fact, user experience starts even before the user visits your site and according to Forrester, 93% of online experiences start with a search.
Thus, it is more important to double check these tweaks to ensure a smooth browsing experience of your user,
Test your site’s link and fix the broken links to minimize the error pages or the duplicate content
Both user’s and search engine should be appealed by your content for effective readability and crawlability.
You should consider your user’s navigation as one of the top priorities. From menu structure to cross-linking of your pages and the page’s design should be built according to your user’s navigation as this might prove to be disastrous at the end if not taken care of. You can take help of User Flow in Analytics to know your audience’s navigation path.
You should maintain your site’s page speed, as it is one of the crucial properties that could affect your SEO badly. You can take help from Google’s Page Speed Insights and Mobile-Friendly Test.
AMP’s (Accelerated Mobile Pages) is the new trend that google is implementing from last year November to increase it’s mobile user experience. So this is definitely one thing you should consider for your SEO strategy in 2017.
Take More Time To Write Your Content
As we have already faced this in 2016 that the authenticity of your actual content is more important than it’s optimization.
There’s no need to spend more time on the optimization if your content is not appealing enough for your audience.
You should monitor the keywords, the user engagement to any particular topic and of course the user flow to find out what users are really expecting out of your page.
Think out of the box to expand your content’s reach and make sure you always think as a reader rather as a search engine.
Ask yourself, are the topics and the structure appealing to my target audience?
Remember, the combination of seamless user engagement with quality content can have a very positive impact on your SEO rankings.
Visual Content is The New Trend
Yup, you heard it right, visual content is definitely the new trend. It manages to enhance text in the best possible way (or even to replace it) and it certainly can affect SEO.
We strive so much for the other things that we majorly tend to forget how visual content should still be optimized for search engines, but luckily it only takes a few minutes to boost its SEO performance.
Titles should be relevant and according to the search trend
Don’t forget to add alt text, metadata, and keywords
Reduce file size as it will make your server heavy
Create a video transcript to facilitate your content’s discovery from search engines
Consider the idea of hosting the video to your own site, not just Youtube
Be different, add personality and make your visual content shareable
Keep An Eye On Your Online Footmarks
Your online presence goes way beyond your site. Every time we try a new social platform to expand our online presence, we tend to forget after some time to update it or even to use it as there are many platforms on the internet.
It’s certainly a great idea to experiment with new platforms to promote your presence, but make sure you keep them up-to-date even if you stop using them.
For example, let’s say you create a Google+ page, but you’re not using it anymore (or you tend to forget to share your content there). Make sure all the details there on the page is up-to-date and a user can easily find your business by visiting your page.
Here’s a new task for your calendar in 2017, create a spreadsheet that monitors your online presence and check once a month that the information is up-to-date.
You never know how useful this may turn out to be!
Hope you have enjoyed the blog post, try and implement these strategies and let us know what impact has it done on your website as far as SEO is concerned.
Also, if you haven’t read about Few Tips For WordPress Site Owners to assist SEO or Top 10 Most Common SEO Mistakes, read about them.
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