There are many reasons for improving your WordPress website speed. According to Google algorithms, if a WordPress website has low performance or is not up to level, it affects the website’s ranking and many other factors.
1. Websites with faster loading times are ranked higher by search engines like Google, Yahoo, and Bing. If you want to rank your website in the SERPs, speed should be a priority.
2. Studies show that visitors who visit websites with a loading time of more than 2 seconds are likely to leave the site. It is approximately 47 percent of all visits. It would help if you sped up WordPress to keep half your visitors interested.
3. Online buyers are very impatient and expect pages to load in a matter of seconds. If you run an e-commerce website on WordPress, you need to be ready for major changes to make your business more profitable.
It would be best if you first analyzed the load time of your website. This speed can vary from page to page, depending on many factors.
● The page’s size
● How many requests does it generate
● It is cached or not.
● Lastly, the type of content it hosts (static or dynamic).
A website’s homepage is often used to measure its load time. You can use these three tools to test the website’s speed:
3. PageSpeed Insights
Images play a major role in the size of a webpage increase. It is possible to reduce the image size without sacrificing quality. Large images often cause slow WordPress sites. Your site will load slower if it has large picture files. Optimizing images is a crucial step in improving your website’s performance. Optimizing is the process of resizing and compressing images files to make them easier to retrieve and load. Two steps are required for image optimization to be successful. First, edit your image before saving it to your website. You will need to determine where and how big you want the image to be used. To crop the image and save it at the smallest size, you can use a tool like Pixlr. Sometimes, even changing
the file type can reduce the size of an image. For example, jpg images are typically smaller than png.
There are many plugins to optimize images. These plugins are worth mentioning:
● WP Smush
● EWWW Image Optimizer
Try to use images that are in the WEBP extension. Because according to google, WEBP is the best image extension that allows the use of high-quality images in less size.
Your site can enable caching to store your site data locally in temporary storage areas called caches. Browsers will be able to load your site files faster and won’t need to re-download your entire server each time you visit. Caching speeds up page loading times, especially for people returning to your site for the second or third time. With a plugin like W3 Total Cache, it’s easy to make a WordPress cache.
Enabling GZIP compression This can reduce the size of your website, which can reduce the time it takes to download the resource, decrease data usage for clients, and increase the time it takes to render your pages. These are common practices across all hosting providers. However, we don’t find it surprising.
Autotomize has been rated the best free plugin for this task. The premium plugin WP rocket can also be used to optimize your site, including magnification. CSS Compressor is another option that simplifies CSS code.
With the free WP-Optimize plugin, you can also minify your JS, HTML, and CSS files on WordPress quickly and easily.
If you don’t clean up your WordPress database regularly, it will accumulate clutter. You can boost up your site by reducing the size of your database. Post revisions, for example, can eat up large amounts of space. A post with 100KB data can have five revisions. The total space lost is approximately 500KB. Although you can clean up your database manually using PHP My Admin, it can be difficult and dangerous if you don’t know what you are doing. Installing a plugin is safer than trying to do this manually if you’re not a techie. WP-Sweep or Advanced Database Cleaner can be used to sweep through your database and remove things like spam comments, MySQL queries, and old revisions.