When it comes to mobile advertising, one of the most important steps to take is to improve your website itself. It doesn’t matter how great your social media campaign is, or how effective your PPC marketing tactics were. If your website looks terrible, is hard to use, or simply loads poorly on mobile, then you have a problem.
More than half of internet users rely on their phones for internet searches. They buy online, search for things online, become introduced to new brands online, and so on. For the sake of your customers, you need to be mobile-first. For the sake of your ranking on Google, you need to be mobile-first.
Mobile-first is fairly straight-forward. What is means is that your website is more than just responsive, but it was designed so that its mobile version is optimized and a joy to use.
Mobile-first is critical for all websites today because it affects:
Google doesn’t often divulge in what it’s algorithms look for, but just last year they did: mobile-first is important. If your website isn’t designed for a mobile-first focus, then you need to change that.
To improve the impact of your advertising campaigns, your site needs to be mobile-first. If you wish to host advertising on your website, then that too needs to be optimized so that it can be viewed comfortably on a smalls screen.
There are a few things that you can do to make your website mobile-first. These include:
There are other ways to improve your website, and these will improve your mobile-first site significantly. One such place to start is to invest in the VPS service from Krystal.co.uk. This service will allow you to host a massive website and a mobile version all at once without any loss in speed or security. It is the best way to manage your website without paying for expensive and finicky dedicated servers.
Commit to your website by continually combing through it and noticing areas and errors that you can improve upon. This means auditing your website for technical errors, SEO flubs, and of course, outdated information. You will also want to be on the lookout for new ideas when it comes to the mobile version of your website. Websites are dynamic and must be updated and brushed up so that they make full use of new trends and appeal to the modern-day customer.