Have you ever heard that “First impression is the last impression”? And this statement is perfect for the LinkedIn headline. Here is what your visitors see first, they will react accordingly. If you can attract, impress or convince them within the first few seconds of your profile tour, then it is the best thing. The headline is the thing that your profile visitors will read after your name. So it is very important to write an optimized and creative headline for your LinkedIn profile. Don’t forget to make it attractive too. Don’t worry if you have no idea about the LinkedIn headline and utilizing it for more profile visits. Because here you will get to know all about the LinkedIn headline. From writing a perfect LinkedIn headline to optimizing it, everything will be clearly described.
What Is A LinkedIn Headline?
A LinkedIn headline is just beneath your profile name on the LinkedIn platform. This headline can describe your skills, experience, a position acquired, or anything else that you want to reflect. It is among the few things that a visitor reads at first on your LinkedIn profile. Headlines also get in contact with the visitors in the early few seconds of their visit. So it is the best place to attract and convince more visitors. The headline is not only important because it works like a highlight, but there are several other benefits too. The LinkedIn headline has a character limit that you need to follow.
Importance Of A LinkedIn Headline
An effective LinkedIn headline can convert regular profile visitors into connections. But you need to follow some of the important instructions while writing a headline. Before you get to know how to write the perfect LinkedIn headline, you need to know how important it is. So here are some factors that make a LinkedIn headline more important for LinkedIn users.
Describes You Quickly
Most of the visitors spend only a few seconds on their LinkedIn profile and quickly bounce back. But you can easily convince these visitors to go through your LinkedIn profile. A headline is the best option here for you. Use a LinkedIn headline because it describes you quickly to your quick visitors.
Attracts New Visitors
When you have an attractive headline on your LinkedIn profile, you will attract more visitors. Professionals are regularly searching for different profiles, roles, experience holders on LinkedIn. Who knows searchers get your LinkedIn profile with an attractive headline, and they connect with you.
List You Up In Searches
As stated earlier the professionals search a lot on LinkedIn for new connections, desired profiles, investors, etc. You can list yourself on the search result page. But without having an attractive headline, it is not possible to list yourself up in searches.
Google Searches Will Take You Up
A LinkedIn headline is not only important for in-platform searches, but also it takes you up on Google searches. Sometimes netizens search for different profiles on Google, and search engine crawlers take LinkedIn profiles and show them up on SERPs. So to get more visitors from Google, you need the perfect LinkedIn headline.
Builds A Strong Network
Obviously, there will be more profile visitors, more connection requests and more communication, so what will you get? Of course, there will be a strong network built, just with the help of a LinkedIn headline.
LinkedIn is a platform where professionals connect with each other. Do you look like a professional on LinkedIn? Being professional doesn’t mean having a decent profile picture. It means having everything professionally introduced. The headline helps you look professional on LinkedIn.
It Makes You A Brand
Creating a personal brand is very important for some entrepreneurs, freelancers, and professionals. Your LinkedIn headline helps you here too. It portrays you as an expert and brand. More visitors will get attracted and there will be a strong network built.
Steps To Write A Perfect LinkedIn Headline
Now let’s get to the point. You may ask how to write the perfect LinkedIn headline. Following are some steps that you need to follow to perfectly write a LinkedIn headline.
Choose A Type
First of all, you have to figure out which type of LinkedIn profile you are going to make. There are different profiles on LinkedIn used by professionals. Mostly we describe them as recruiters, job seekers, investors, company profiles, etc. However, there are various other profiles too. You have to fit your profile to the above mentioned or any other category. Then you will need a headline according to the type.
Set A Goal For You
What is your goal on LinkedIn? Do you want more students to enrol in your online course? Or you are looking for investors for a new startup? What is your goal? While writing your LinkedIn headline, keep in mind the goal. Your headline must be aligned with the goal.
Keep It Simple
Don’t try too many fancy things to be unique. You can keep it simple and attractive, that’s enough. Nothing fancy is required because you want convenience for your readers. Don’t disturb them with your extraordinary vocabulary or parody grammar.
Show Your Summary
See, you have a limited number of characters for your LinkedIn profile. So you have to show something that talks about the whole in a concluded format. Have you got it? Try to reflect the profile summary through your headline.
Yes, you can show your creativity here. But high-level creativity is required. Also, you have to make sure that you are not disturbing the reader’s mind with your creativity.
Have a look at your counterparts. Yes, there can be competitors too. If you are an executive-level officer, then look for other executives on LinkedIn. See how they have explained themselves through a LinkedIn headline. Don’t exactly copy, just get the concept, modify and implement it.
Having keywords in your headline is also a good idea. Keywords must be according to your profile or position. Try to fit your keyword creatively and naturally in your headline.
LinkedIn marketing is not that easy. But you can make it easy with the best LinkedIn marketing services. There are plenty of services available. But why do you need it? Because there are many things to consider. From LinkedIn SSI score to insights, everything is important. Similarly, a LinkedIn headline is also important, because it attracts and convinces the profile visitor. More visitors means more connections, and it gets you more work, investments, candidates, or whatever you are trying to find on LinkedIn.