Augmented reality (AR) is an immersive user experience that layers digitally generated images over a user’s existing reality. Generally via an app or phone camera. It blends the digitally generated photos into an experience that’s meant to be more meaningful while creating a more lasting impression due to the user’s ability to interact with it.
In its 2018 mid-market technology trends report, Deloitte identified that nearly 90 percent of companies with revenues of $100 million a $1 billion are currently leveraged AR or VR technology, while a poll of smaller organizations conducted by Purch found that 10 percent of marketers are using AR, though 72 percent indicated they would be utilizing it within the next year.
While AR can be used in just about any digital marketing strategy. AR especially useful for real estate marketing. No matter what type of marketing professional you are or business you own. It’s a must to get familiar with this technology or you’ll risk a significant drop in sales.
While AR won’t be removing the showing process anytime soon. It can help buyers narrow their choices which often results in fewer showings and less wasted time overall. The real estate agent can then focus on more serious buyers, many of whom have probably confirmed their interest during the digital tour. When searching through the many Charleston, SC real estate offerings, for example, they’ll be able to view what the homes look like inside to make it easier to determine whether it might be the right fit. These virtual home tours are ideal for busy local buyers as well as long distance buyers. Luxury properties especially tend to sell much faster when using an AR-based tour, simply because they generally attract more international buyers.
Onsite tours have long been used to show prospective buyers or investors the progression of a project. By adding AR to the tour, the overlaying high-end digital renderings can bring narration to life in remarkable detail. It also offers the opportunity for visual options for décor overlaid during the framing stage. In turn. That helps to streamline planning and ensure pre-construction owners are kept entirely in the loop in regard to changes that may need to be discussed during a tour.
Image-based AR markers can be incorporated into brochures and shareable rack cards just as easily as billboards and stationary posters. This allows your audience to be engaged independently of staff or office hours. It keeps prospective buyers looking at visuals along with specs and prices. But at a whole new level by bringing interiors and flat models into vibrant 3D life.
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