Running a small business and leading it towards success has been difficult always, but it has become much tougher due to the ongoing pandemic. When most people are forced to work from home and conduct meetings with the help of online meeting platforms, it becomes all the more important to find effective ways to drive the business towards success. A business website can make or break the company, hence here are a few tips to generate better leads.
When your potential customer lands on a webpage, the look of the site will leave an impression on them, which is why make it really professional looking. The site should be such that it encourages users to stay on the page longer. If the layout is unattractive, people will leave the page sooner. Do not overload the page with flashy content which will only distract the reader. Use a minimalistic approach with a decluttered web page which will load faster and let the user focus on the key content.
The next thing people seek is the content of the site. An attractive-looking site can also have a high bounce rate if the content is unattractive. Hence the content on the page should be informational, easy to understand and useful.
You must have added your contact page at the bottom of the webpage, which means a user needs to search for it. It may seem like a usual practice to add such information in the footer. This may not work in most of the case though, as expecting the user to scroll all the way down to contact you may only make them lose interest. Make it easy for them to contact you by offering a direct phone number or a quick reply to their chat for them to avoid wasting time. Do not forget to add a simple contact form with only the required fields. Avoid asking too much information from the user as they may get tired filling the page and leave it in between. Also, offer an AI chatbox to help in answering customer queries when you are not around.
This is one of the most important elements of a web page. You have offered the users with needed information, after which it is up to you to guide them towards the CTA so that they really engage with your brand. Including a strong call-to-action is a must, but also you should place it effectively. Placing it above the fold used to be the old practice, but it is ineffective now as users would like to know a bit about the brand before they engage. Make sure to convert your message followed by a strong CTA so that it encourages them to engage.
A website is not just about adding a few pages of business information. You have to keep adding more content, such as blogs related to the business to generate more leads and increase profits.