All we know that youtube is the second biggest search engine on the planet after Google, it generates an estimated 92 billion page view each month which also provides huge traffic to different websites and blogs, and about 35 hours of video are uploaded every minute.
But uploading a video is not enough to get views on Youtube until you are a big brand or company like a music company or celebrity, we normally create videos like entertaining video, tutorials, tips and other niche videos, and upload it to youtube, these videos also need to be great in quality and should have unique content into it to get fair views.
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Your video is uploaded to Youtube and you are not getting views? Think that why anyone is going to watch your videos or your video will be found in the search result. Youtube videos also need to be SEO optimized in order to get ranking into the search result, I assume that you have nice content and you will share and promote your video to get inorganic views.
Here I will talk about how you can get organic traffic to your YouTube videos and how to do smart SEO for better search results, these tips are implemented and tested by myself. I’m a YouTuber and only with 19 videos on my channel but I am getting good views ( avg. 31000 PM) and also fair income every month by targeting countries like the USA and having great video SEO.
Before I share these tips, you need to understand that Youtube has their own algorithm to rank a video. Even if you are buying inorganic youtube traffic, it will not ensure that you will rank higher organically. One of the known factors of ranking Youtube video is, view-time. If a user starts watching your video, and quit in first few seconds, your ranking is most likely to go down. So, I assume you already working hard on creating compelling Youtube videos, and using an eye-catchy thumbnail to get more CTR from related and embedded videos. Now, let’s look at some of the most important Youtube SEO tips, which will help you to get more organic visits to your videos.
1. Title of the video – Use Keywords
Video title is the name of your video by which one can know that what is inside your video, having title which perfectly matches to your video content will be very friendly to viewer and also to the youtube algorithm for SEO, give the suitable title to your video here is the ways by which you can get SEO optimizes title for video-
A)- Take advantage of search engine auto-complete feature, if your video is about something which you think people will search on google like tech tutorials, then use auto-complete feature of google
B)- If your video content is something which you think people can search it on youtube like a music video or live tutorials then take advantage of youtube autocomplete feature.
2. Description of the video.
Write description about your video content, first 2-3 lines matters a lot to rank your video high in search engine, give a short description in 2-3 line which covers the theme of your video and what is going to be inside the video. you can also use search engine auto-complete keyword phrases as your description. If the searched keyword is matching in first 2 line of your video description then the video will get the higher ranking.
3. Name your file before uploading.
You have created and edited your video and it is ready to upload on youtube, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4, naming your video file as your focused keyword actually tells the search engine that what can be inside your video, Search engines cannot look inside video content this is the file name which tells search algorithm that what your video is about to.
Having video file name as your video title helps search engine to easily index video and it gets a higher ranking. So put your targeted keyword into video file name.
4. Use closed caption (CC) feature in your video on youtube.
Use closed caption feature of youtube, this will show your text over the video which helps viewer to understand your video narration and can be translated into different languages, upload transcript of video, actually transcript contains the text of what was said into video, youtube’s new algorithm automatically convert your voice into transcript which makes easier to activate it or you can also write closed caption if your video doesn’t contain voice.
5. Tagging & Keyword research into YouTube video.
Tags are another important way to get ranking in youtube search, here are few tips to put tags in your video-
You can use Tubebuddy tool which helps you find right tags to be used with your video. It also shows your ranking for a particular keyword. This tool is used by many pro YouTubers & highly recommended for your Youtube channel as well.
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Getting keyword idea is one of the important parts of SEO, you cannot think all possible keywords to include in your video, here I’m using Google Display Planner tool to get keyword ideas, basically Google has two such tool Keyword Planner and Display Planner, I recommend you to use Display Planner in order to get relevant keywords.
Display Planner not only gives you a huge number of keywords but also provide insight of searched keyword, download these ad group ideas as excel file and include this keyword and phrase into your tags, title, and description.
Having same targeted keyword in video tile, description and tag will surprisingly index and rank your videos in search engines.
By the end, it’s up to you on creating compelling and interesting Youtube videos. Especially when you are working on tutorial videos, you should focus on a target audience, and prepare your script targeting that audience. To ensure that you ask your viewers to like and share your videos on favorite social-networking sites. Another good Youtube SEO tip for bloggers is to, embed your videos within a blog post, as it will help you to get more views.
I religiously follow all the above SEO tips for my uploaded Youtube videos, and I recommend you to do the same. If you know of any other SEO trick for Youtube, feel free to share with us via comments. Don’t forget to share this useful resources with other YouTubers on your Facebook and Google plus profile.
Thanks for sharing good blog post about youtube seo. Sometime video marketing also help website to improve ranking, I tried all those steps and its working …. I always look your website for new update. Go ahead….
Very very Nice and Awesome Stuff, Thanks For Sharing This. Cool
Learn some friendly tips to make your youtube videos searchable
I always look your website for new update. Go ahead….