It is imperative for every organization to have a well-established online presence in the 21 set century. With millions of businesses shifting online every month, the competition is much fierce online than it is offline. Brands spend considerable amounts to get proper visibility online, establish brand reputation, gather new clients and withhold the existing ones, and a lot more. Not only the brands, but many individuals also spend a good deal on their blogs, to get to the top ranks of the search engines, which can be eventually monetized.
All of these rely on one major factor called SEO. SEO stands for Search Engine Optimization, and it determines the ranking of your website on the search engines. That being said, one must understand that even spending a couple of millions might not land him/her on the top ranks of the search engines. There is a lot more than meets the eye when it comes to Search Engine Optimization. This article is aimed to be a definitive guide for beginners to get into the competition by using proper SEO methodologies. SEO Guide Beginner Step Step 2018
Keyword Research & Targeting
The first step in making your site SEO-friendly is to determine what you are optimizing it for. You need to recognize the keywords that are being searched in your industry. There are several determinants that need to be kept in mind such as the relevance, search volume, and competition. You need to comprehend what your target customers might search for. Tools like Uber Suggest, and Google Keyword Tool are a good option for the same. These keywords will also be used for PPC Marketing.
After the Keyword Research is done, you need to implement these keywords into your website. Each page of your website should target a specific number of related terms. You need to use these in your Title Tags, Meta Descriptions, Alt Attributes, and the Body Content. The URL Structure and the Schema and Markup are also a few determinants that should be considered during this process.
With the new Penguin update, Google can now understand the content of our site and its importance or relevance to the audience. Thus, the site content should be appropriately designed in order to bring utmost value to each visitor. Internal Linking should also be done by linking one part of the site content to another relevant part of the same website. This will help both the visitors and the search engines to know more about the content.
Link Building & Content Marketing
It is highly essential for your SEO to get links on other websites, pointing to your site. These links should be placed on websites which have a high Domain and Page Authority. You should strictly avoid using Blackhat Techniques to build links. Search engines constantly work on improving their site’s algorithms, and soon you might find your page at the bottom of the rankings. You should also focus strongly on Online Marketing and promoting your content on different platforms to relevant users. Spamming should be strictly avoided as it will affect your rankings on search engines. Email Marketing can also be a part of your Online Marketing strategies to boost your site visitors.
There might be a few concepts in this article that you are not well acquainted with. It will be highly helpful for you if you search about these topics and have more profound knowledge about each of these.